Tag results for "performance marketing"
- Microsoft Advertising Premieres 'The Download' Video Series"Good is the New Cool" author Afdhel Aziz said pressure on compani ...
- Kantar Becomes Only Measurement Partner In TikTok's Newly Launched Marketing ProgramKantar on Thursday became the only data insights and consulting company ...
- Criteo Names Sarah Glickman As CFOGlickman, who replaces interim CFO Dave Anderson, will also serve as chi ...
- How Google Uses Artificial Intelligence To Predict TrafficHow much can you trust Google to lead you down the corre ...
- AKQA Strengthens EMEA Footprint With Two New StudiosWPP affiliate company TMARC group, one of South Africa's leading performance marketi ...
- Profitero Unveils 'Open Ecosystem' Aimed At Optimizing Ecommerce BuysThe announcement comes as agencies and holding companies aggressively move to bu ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19College towns see higher rates of businesses closing, from restaurants to reta ...
- Merkle: How Much Loyalty Customers Have Depends On Several FactorsApple last week enabled a rating system that enables users to recomme ...
- China Using TikTok To Push Back Against 'America First,' Analyst Says"I would not do the deal without the algorithms that have prov ...
- LinkedIn Page Owners Now Can Learn More About Followers, Connect EmployeesAs work-from-home changes the way companies design their platforms, LinkedIn this we ...
- Facts Versus Fiction: Debunking The Myths Around DRTV And Performance MarketingFor several years, DRTV and performance-driven marketing have been the growth catalys ...
- What If Americans Are Just Sick-And-Tired Of You-Know-Who?One of my favorite Marvel Comics is the "What If" series posi ...
- 3 Biggest Impacts On Business From COVID-19The biggest impacts on businesses revealed in a study from Catchpoint mig ...
- Zillow Opens A World Of Possibilities In TV Ad Campaign That Pulls In Search DataThe campaign by agency FIG takes people on a virtual journey ...
- Verified Pre-Bid Data Offered To Media Buys Through InMarket, Location Sciences PartnershipInMarket executives say the company has become the first to integrate Locati ...
- Google Kids Space On Android, A Lifetime Branding ExperienceCan parents trust Google enough to commit to Kids Space -- mea ...
- Media Kitchen CEO Barry Lowenthal Talks TikTokThe Media Kitchen CEO discussed the pending sale of TikTok's U.S. asse ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERTLeveraging the natural-language processing search algorithm powering Yext Answers within Named Enti ...
- DoubleVerify Launches Publisher DivisionThe new publisher division will support product development, education, and relationships. T ...
- Apple, Google OS Updates To Disrupt Online AdvertisingIn a note to app developers, Facebook explained how Apple's privacy chang ...
- Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile AdvertisingEmodo, a company focused on data activation and monetization, has partnered wi ...
- Biden Vs. Trump: Ad Media Spend Could Have A Similar Outcome As In 2016The plan is for Biden's campaign to spend $220 million in fa ...
- CNN Donkey And Elephant Campaign Aims To Drive TV Viewership Through SocialThe campaign is intended to convey an old-time quality to drive ratin ...
- How Political Views Of College Students Influence Their Media ConsumptionAn August poll found 71% of college students are "absolutely certain" th ...
- Beachbody Works Media Muscle To Take On High- And Low-End CompetitionThe pandemic, lockdowns and health worry helped double the company's membership a ...
- How Jack Daniel's Parent Brown-Forman Proves Content PerformanceBrown-Forman has been working with Tenovos since April to tell stories, conne ...
- Fraud Follows Connected TV BoomThe benchmark report on the state of media quality for advertisers address ...
- TikTok Creators Try To Influence Gen Z VotersWhy do enterprise companies like Oracle and Microsoft want to buy t ...
- YouTube Ads Making An Impact, Brands Benefiting From Content Made For KidsYouTube on Thursday released a list of direct-response ads ranking high ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, HomeAs performance and productivity change how we live and work, millennials a ...
