Tag results for "performance marketing"
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To HearPurchasing and consumption habits have changed. As communicating with consumers during ...
- Facebook Patent Shows How Technology Can Increase Ad PerformanceA Facebook engineer created technology that overwrites certain policies in the company ...
- Validity Launches Everest, Email Platform Combining New, Acquired FeaturesThe new analytics platform builds on the capabilities of Validity's 250ok, Retu ...
- Internet Brands Inks Deal With AnyClip To Match Online Video With ContentInternet Brands will announce a video technology deal Monday with AnyClip ...
- You're Missing 40% Of Your Audience. Here Are The ConsequencesApple began restricting third-party cookies on Safari in 2014, with Firefox followi ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'We knew ads were coming to Facebook-owned WhatsApp, and it seems advertise ...
- Humongous 1st-Party Platform Integrates With Google Data Hub, Enables 1-to-1 YouTube MatchingThe integration of one of the world's largest first-party consumer data platfor ...
- Husband Of Kamala Harris Part Of A Past $42M Lawsuit Over Taco Bell Chihuahua MascotDoug Emhoff, the husband of Democratic VP Kamala Harris, is in t ...
- COVID-19 Cozy: How Church's Chicken Got Closer To ConsumersChurch's Chicken took a digital-first approach offline and online to get willi ...
- Google Server-Side Tagging Introduced To Improve Performance, Consumer Data SecurityGoogle on Thursday introduced Server-Side Tagging to Google Tag Manager and T ...
- With Ad Budgets Under The Microscope, Some Magnify Google Custom BiddingJellyfish, a global boutique agency, announced Wednesday that it's now implementing Goog ...
- Retailers May Stop Using 'Black Friday' In Their Holiday AdsShould the industry say goodbye to "Black Friday" and replace it wi ...
- How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, TechnologyThe acceleration of ecommerce under COVID has made CX a mandatory co ...
- Adobe Data Shows How Much Ecommerce Changing Grocery Industry During COVID-19The Kroger Co. will add 50,000 more items to Kroger Ship th ...
- LAMAR Advertising In Middle Of BLM Billboard ControversySam White, a descendant of Confederate veterans, who protested against the Chath ...
- Creative Execs Behind CNN's Facts First Ads Aim To Prevent, Predict Misinformation"We look for some of the new things being talked about a ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data ExpertThe partnership, which gives advertisers an alternative to rebuilding campaigns based ...
- Disney's Exodus From Facebook Benefited AmazonPathmatics estimates 180 brands joined the boycott, halting Facebook spend as ear ...
- Button, Rakuten Partner To Support Mutual Customers Like Sam's ClubMobile tech company Button enables marketers to target specific audiences and determi ...
- ViacomCBS Launching Unified Video Ad Platform EyeQ This FallCBS will launch the connected digital video ad platform this fall f ...
- Google Not Yet Invited To Join Ad Industry Group To Solve A Problem It Helped To CreateThe Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, bran ...
- The AdMarketplace VP Who Wanted To Become U.S. PresidentMary Young, VP, business development at AdMarketplace, spoke with "Inside Performance" abo ...
- IBM Platform Helps Brands Find Social Influencers Matching Their ValuesWatson Advertising Social Targeting with Influential launched Friday to give brands ...
- How DoubleVerify's Newly Appointed Lead In India Finds Joy In The JourneyIndia's digital growth has become a focus for many U.S. companies. Goog ...
- Amazon's Q2 Ad Growth During COVID-19 Shows June Improvements, Data RevealsDespite lower cost per clicks and budget uncertainty, return on ad spe ...
- Partnerize Acquires Pepperjam, Consolidating Affiliate MarketingThe combination of the companies' tech platforms and services serves more th ...
- Moz Connects Search Analytics To Google Data StudioMoz, which supports SEO, on Wednesday announced the release of a produ ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, AttributionAdvanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agenci ...
- Consumers Ready To Meet Brands At Drive-In Movie TheatersThe drive-in format has become the premiere place for brands like Brown ...
- OpenAP Makes iSpot Real-Time Measurement, Attribution Available To All ClientsAll OpenAP client agencies and advertisers can now use performance-based attribution reporti ...
