Tag results for "performance marketing"
- Merkle Sees 15% Increase For Google Image Extension Clicks In Early TestsTwo critical Google updates made last week will change search, according ...
- Buy On Google Pulls Commission Fees Paid By MerchantsBrands and retailers using the Buy on Google checkout experience for produ ...
- IAB: The Impact COVID Has On Data SpendingWhile COVID-19 has impacted the short- to mid-term marketing spend for marketer ...
- Foursquare Moves Into Online Interest TargetingFoursquare on Wednesday plans to announce the addition of a feature ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business EconomyPermanent closures for retail businesses skyrocketed in the last month. Of t ...
- Slack To Battle Microsoft, Files EU Competition ComplaintSlack Technologies announced Wednesday it has filed a competition complaint against Microso ...
- eBay Uses AI To Write Emails, Increase Marketing Performance"CEOs at Fortune 500 companies are now asking marketers to justify ...
- How Back-To-School Purchase Decisions Are Dramatically ChangingDespite widespread variations in return-to-school plans for the fall term, consumers a ...
- Goldman Sachs Revises Global Ecommerce Growth Estimate, Cites COVID As CatalystGoldman Sachs analysts raised its ecommerce growth estimate and called attention ...
- Athletic Shoe Company On Enters New Customer Segment, Healthcare WorkersOn, which manufactures a line of athletic and running shoes, wanted ...
- IPG's Acxiom Unveils Latest Integration Offering, ConneCXionsThe main idea is to combine Martech tools like customer data platfor ...
- Kickback Friend-To-Friend Shopping App Launches With Nike, Walmart, OthersThe app relies on digital advertising to create consumer loyalty, providing ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized CreativesGoogle on Wednesday added several ways for marketers to catch the attenti ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct ResponseDirect-response advertising made up 54% of podcast advertising in 2019 -- ...
- Target, MTV Separate Church And StateTarget and MTV have added to their "blocklist" to keep their a ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara WaltersDana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- Google Makes Swirl Ad Format Available To All AdvertisersThe new format, made available Thursday to all advertisers using Display &am ...
- Looking To Reach Commuters? Foursquare Data Shows It's TimeAlthough public transportation remains down from last year's highs, in certain geograph ...
- Procurement Metrics Shared/Not Shared With Marketing TeamsAs part of an effort to "revolutionize" the role of procurement ...
- Multichannel Campaigns: How Many Channels To Use For Best Performance?The study aimed to analyze indicators signaling higher performance, share best practice ...
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand ReboundIt was the best of quarters, it was the worst of quarter ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021The findings analyze the immediate impact on marketing strategies and spend d ...
- Lytics AI Models Boldly Promise Reduction In Time To PerformanceCustomer data platform Lytics is offering new marketing tools that provide recommendatio ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect BrandsGumGum plans to announce a partnership this week that brings its Veri ...
- Microsoft Building One Platform To Run Ads On Bing, Google, Facebook, Instagram, LinkedInMicrosoft Advertising has revealed a Garage Project that developers are working ...
- Data Illumination In Gaming And EsportsComscore is investing in new research into gaming and esports consumers. C ...
- The Lincoln Project Baits Trump With PropagandaFacebook has allowed a series of YouTube ads targeting Trump to r ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel RecoveryThe travel industry is showing signs of recovery, data from Goldman Sac ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is maki ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For PerformanceThe post-COVID economy is about a tectonic shift in consumer behaviors acro ...
