Tag results for "performance marketing"
- Google Steps Up Privacy And Incognito Mode, Will Auto-Delete Data At 18 MonthsData had previously been kept indefinitely by default because, the company sai ...
- The Cheating Consumer: Study Finds Brand Loyalty Is 'Up For Grabs'"Brand loyalty is up for grabs!" That's the conclusion of a stu ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, TwitterEyeota announced on Tuesday that its audience models are now available f ...
- Foursquare Location Data Finds New Uses In Advertising Based On PerformanceMajor obstacles still exist when it comes to using location data ...
- Customer Loyalty Overrated -- Marketers Should Consider Consumer Habits Instead"What makes competitive advantage truly sustainable is helping consumers avoid having ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach ConsumersBrands have a unique opportunity this summer to reach the millions ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For BrandsThe partnership will combine ecommerce performance analytics with enterprise marketing technology ...
- YouTube Adds Direct-Response Ad FormatsYouTube is experimenting with new ways to make video ads actionable, dri ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021Some 72% of media buyers say the NewFronts are more important th ...
- AmazonBasics Ranking Among Top-Performing Brands Like Nike, Adidas, iFitSix product categories have seen exceptional growth on Amazon during COVID-19, accordi ...
- Black Lives Matter Movement Shifts Consumer Behavior, Data Segments WorldwideData collected and shared separately by Clickagy and Eyeota shows a chan ...
- Instacart Advertising Business Benefits, In Part, From $225 Million Funding RoundThe new capital will go toward supporting its shopper community with n ...
- YouTube Pledges $100M Fund To Black Creators To Develop ContentYouTube will host a live-stream fundraising event, with donations benefiting the Equ ...
- How Should Brands Respond To Racial Inequality?How will the need for social change influence the relationship between bran ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social UnrestYouTube self-certification is now rolling out to the entire community, and conte ...
- Stirista Raises $13M From Wavecrest To Focus On Identity-Driven MarketingThe investment is intended to help Stirista ramp up its Customer Da ...
- KPM Turns Streaming, Addressable TV Into Performance Channel Through Roku, XandrThe move turns TV, which has been an awareness channel, into ...
- Amazon Sues Google For Hiring Cloud ExecutiveAmazon is suing Google for hiring Brian Hall, a former AWS marketing executiv ...
- How Tonal Pivoted During COVID-19, Challenges Seen During RecoveryTo leverage paid search, Tonal shifted more dollars toward terms like "custom ...
- Alexa, How Did Red Roof Inn Happen Upon The Idea Of Marketing By Voice?A dinner argument led one person to pull out a phone ...
- Lights, Camera, Action: Performance VideoAs a direct-to-consumer bra and underwear company, 2020 was going to ...
- Technology Builds Ad Creative, A/B Tests Show It Performs BetterTechnology introduced Monday allows marketers to optimize ad creative to be serv ...
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take DataKelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performan ...
- NerdWallet Pivots To Help Customers Weather A Financial CrisisThe D2C financial services platform explains its marketing strategy during the COVID- ...
- Turning To Consumer Needs: Home Gym, Online Telecom, Aggressive RatsThere you are, a high-end, scrappy, compact home gym option, looking f ...
- How Google's Featured Snippet Links To Web Page Content Changes MarketingGoogle has been working to highlight webpage content from clicks on featur ...
- Advertisers' Spend, Performance On Google, Amazon Drive Higher ReturnsRetail is showing momentum for a broadly defined "at-home comfort" category, includi ...
- Google Appoints Prabhakar Raghavan To Lead Search In Executive ShufflePrabhakar Raghavan, who headed Google's advertising and commerce products, will replace B ...
- MediaPost Pivots To Virtual; Search & Performance Insider Summit Set For Next WeekKevin Scholl, director of marketing technology at Red Roof Inn, will sha ...
- Adobe, Yext Partner To Increase Search KnowledgeYext recently became the first search technology partner to join the Ado ...
