Tag results for "performance marketing"
- Nielsen: How Brands Can Prepare For Second-Half Year DeclinesA reduction in COVID-19-themed messaging could act as a barometer for h ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America ExpansionLotame's managing director of Latin America says the company is helping clien ...
- Facebook, AppsFlyer Partner To Improve PerformanceAppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bri ...
- Tesla Being Pushed By Shareholder To Use Paid AdvertisingTesla shareholders will vote on whether the company will use paid advertisi ...
- Programmatic Company MainAd Expands From Italy To U.S. During COVID-19 PandemicMainAd, based in Italy, has expanded into the U.S. to support programmat ...
- National Brands Need To Act Local As Consumers Rethink Priorities Due to COVID-19A Nextdoor report suggests there is a movement to improve neighborhoods a ...
- SEO Expert Jumps From Vivid Seats To CouponCabinBryson Meunier this week became SEO director for the local coupon sit ...
- Google To Consider 'Page Experience' in Search Ranking Of ResultsThe algorithm update -- Google Page Experience -- will evaluate the w ...
- Advertisers In New Zealand First To Receive Google Ad CreditsThis is the first phase of Google's program to provide $340 milli ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys"Brands need to have a balance, but we see campaigns today skew ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHiveOnline is proving to be the most measurable and best-performing alternative f ...
- Constellation Acquires Tune, Combines With Cake To Consolidate Performance Marketing IndustryThe combined companies will become formidable rivals to Partnerize, Impact and othe ...
- Google Tipping Into Support Links, Helping Companies Survive COVID-19Google searches for "how to help small businesses" spiked in March, increasi ...
- It's Time To Move Beyond The COVID-19 'We're With You' AdsNinety percent of respondents to a survey released today said they sti ...
- Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, AmazonThe move toward featured products in search results will enable the onli ...
- Amazon Kindle, Echo Groups Test COVID-19 Tech To Keep Ecommerce At Full SpeedAmazon's hardware group responsible for the Kindle e-reader and Echo Smart speak ...
- Merkle Tests Performance Models, Strengthens OthersSome performance models might not ring the cash register, but all a ...
- Look To User Reviews To Uncover Search Marketing OpportunitiesMarketers worldwide have altered their ad and marketing plans to address chang ...
- Partnerize Acquires BrandVerity, Gains Brand Safety, Compliance To Reimagine PerformanceThe new capabilities should allow brands to protect against harmful violations a ...
- Criteo Dives Into Performance For Partnerships, Traffic GenerationThe performance of data and websites remains an important metric for bran ...
- USC-Supported Study Finds Contextually Aligned Ads Drive 93% Increase In Brand AwarenessConsumers were 4.11% more likely to consider a brand when viewing contextual ...
- Facebook Shops: Analyst Foresees Multibillion-Dollar Revenue OpportunityAmazon and Google gained another ecommerce rival this week and SEO exper ...
- Merkle's Economic Resilience Dashboard Measures Bounce Effect From COVID-19Built to help marketers better understand the impact of COVID-19, the combinati ...
- The Old Reliable: Salesforce Study Shows Email Still Ranks High In Marketing UseEmail ranks third in usage among digital channels, followed by social. ...
- Google Backlink Penalties -- The Way BackA combination of manipulative behaviors often triggers penalties on Google Search, b ...
- D2C Brands Drive The Highest Traffic To Their SitesD2C companies Thrive Market and Daily Harvest saw an increase in paid-sear ...
- J&J, P&G, L'Oreal Top Spenders In Skincare Advertising In Q1 2020Beauty product ad spend has been one of the key categories impact ...
- Google Search Completes May Core Update, Some See Challenges AheadGoogle announced Monday on Twitter it completed rolling out the May 20 ...
- eBay, Analysts, Publishers Start To See Increase in PerformanceeBay's advertising campaign rolled out to capitalize on the recent surge ...
- Performance Ad Dollars Flow In For Google, Publishers, Brands During COVID-19Reports show an overall decline in sales, but performance in several affilia ...
