Tag results for "performance marketing"
- Performance Ad Dollars Flow In For Google, Publishers, Brands During COVID-19Reports show an overall decline in sales, but performance in several affilia ...
- How To Prove Performance For Television And RadioCOVID-19 has helped to create several approaches to prove performance, and "attributio ...
- Performance Marketing, Advertising Blazes New Trails In Search, DigitalWelcome to the first edition of "Search & Performance Marketing Daily." Whi ...
- Here's How Kantar Analytics Is Leading Brands Back To AdvertisingKey questions for brands are how consumer shifts in behavior will foreca ...
- Performance Marketing Gets A Lift As Advertisers Look For GuaranteesPublishers are seeking alternate revenue sources to counter losses in advertising. Da ...
- The Long Arm Of The Law: New Privacy Rules Have The Most Impact On EmailMost marketers are confident in their ability to comply with new regulation ...
- The Way Back For Advertisers After COVID-19The big question for advertisers is when to shift their marketing messa ...
- YouTube Accelerates Launch Of Formats, Measurement Tools For TVYouTube plans to share new advertiser insights and accelerate the launch ...
- Quarantine Impacts Consumers' Plans To Spend, Love For BrandsConsumers are rethinking their discretionary spending habits. About 64% say they're planni ...
- Alphabet Reports: Google Search Helps Drive Q1 2020 RevenueAlphabet released Q1 2020 earnings Tuesday. Google Search, YouTube, and Cloud dro ...
- Alphabet Earnings: What To Expect As Google Cuts Marketing Budgets By 50% In Second HalfAlphabet will report earnings on Tuesday. Reports suggest the cuts will inclu ...
- Google My Business Swings Up, Many Car Dealerships Open For BusinessIn March, COVID-19 caused a sharp drop in businesses' GMB performance ...
- Former Agency Co-CEOs Reunite At Neil Patel DigitalNP Digital CEO Mike Gullaksen joins long-time associate Jeff Johnson, who serv ...
- Merkle Promotes Dempster To Global CEODempster succeeds David Williams who has been chairman and CEO of t ...
- Periscopix Name Dropped As Team Merged Into MerkleDentsu is closing down the Merkle-owned Periscopix peformance marketing brand. "Campaign" revea ...
- eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?Marketers may need to rethink the consumer journey from resulting in ...
- Microsoft Advertising Introduces New Conversion OptionsMicrosoft Advertising on Thursday introduced new conversion option settings related to reporti ...
- Page Views Climbing, With Online Orders Close BehindMarch closed out with a 25% increase in website page views a ...
- ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising 'KPI'If there was any doubt that the advertising world has shifted fr ...
- Affiliate Advertising, Marketing Rising In PerformanceThe Affiliate Marketing Sales Index analyzes brands' performance in 10 retail categori ...
- Wpromote Acquires Metric Digital To Expand D2C, Performance MarketingMetric Digital provides a variety of services, including email and social me ...
- Purple Personalizes Ads Through Rakuten's Affiliate Network, 'Cross-Publisher Relationships'Purple began forming "cross-publisher relationships" to make media buys that include affiliat ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft StudyFirst-party data sources from organic search, paid search, website and mobile a ...
- GasBuddy Has More Than One Data Surprise For MarketersThe Pay With GasBuddy platform closes the search-to-purchase loop. Currently, it ru ...
- DAN Acquires Media Storm, Realigned With MerkleThe agency, founded by Craig Woerz and Tim Williams, will provide Merk ...
- WITHIN Relaunches, Claiming Agency Model Is BrokenThe former Agency Within seeks to collapse the marketing funnel, believing th ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's GrowthYelp Store Visits, which measures online to offline store visits, and Showca ...
- U.K. Performance Agency Brainlabs Buys Hanapin Following Distilled MergerThe acquisition demonstrates the company's need for a solid footing in t ...
- Google Shopping Ads Coming To GmailGoogle advertisers will have an option to buy Product Shopping ads a ...
- Case Study: Body-Positive Campaign Shapes Up To Be Winning StrategyHaving scaled so fast, however, they realized they needed to take ...
