Tag results for "performance marketing"
- Case Study: Body-Positive Campaign Shapes Up To Be Winning StrategyHaving scaled so fast, however, they realized they needed to take ...
- Google Oscar Predictions Based On Search, YouTube ViewsThis year Google said it noticed that a film's box office succe ...
- Everything Is Now D2CIt's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- t ...
- Search Ad Model Takes New Keyword Bid Approach Running On BlockchainPresearch's keyword advertising model, announced Wednesday, takes a new approach to t ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: StudySome 68% of consumers believe they are better equipped to make inform ...
- Mindshare Reorganizes Performance Unit, Creates Transformation ConsultancyAs part of the effort, Mindshare and Neo will integrate capabilities mo ...
- How Bazaarvoice CEO Links Comedy, Film Direction With Running A BusinessCEO Keith Nealon draws on his experience with high-growth technology companies ...
- From Baseball To Social Media: Tinuiti's Braithwaite Talks StrategyTinuiti's SVP of social media Amar Braithwaite has an affinity for baseba ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft StudyFirst-party data sources from organic search, paid search, website and mobile a ...
- Walmart Media Group Expands Sponsored Search Advertising Partners ProgramThe biddable auction-based marketplace now gives marketers greater transparency and control wi ...
- Italy's New Tax Hits B2B Transactions Like Online AdvertisingItaly soon will join France in applying a new tax on lar ...
- MMM, Good! Volvo Goes From Smoke & Mirrors To Magic!MMM measures the "halo effect" of channels and nameplates working together. "T ...
- Cisco Recipe Is A Mix Of Account, Intent, Buying Stage DataCisco has standardized its global audience across search, programmatic, and social. " ...
- Keywords' Future: Yes, No, Maybe SoListen in as 360i's Aubrey Sabala and Cisco's Diane Sidden talk abo ...
- Purple Saves Thousands & Thousands Daily. See How!The category presents a low barrier to entry so the challenge ...
- Frenemy Amazon 'Is A Beast'Keen Footwear is learning to work with its former enemy. Over t ...
- Who Needs Amazon When You Have Channel Partners?There has been an evolution in Delta Faucet Co.'s media strategy: ...
- No More Cookies, Eh? Just You Consumers Wait!If consumers feel the pain of what bad advertising looks like, may ...
- DTC Vs. CPG: 'Perfect Is The Enemy Of Good'Vivian Chang, vice president of growth, DTC, Nutranext/Clorox, said a lot ...
- Red Flags: If You See Something, Say Something!"As we on-boarded a new agency, we did some digging. We fou ...
- Sometimes What You Don't Know CAN Hurt You"As we on-boarded a new agency, we did some digging. We fou ...
- CPG Goes D2C: Learning the New Brand/Performance TangoWhen Clorox bought Nutranext, it didn't set out to absorb the compa ...
- Competitive Analysis On Amazon Takes A TurnGradient.io, an intelligent insights platform that tracks sales on Amazon, set o ...
- ITP and The Great Cookie HeadacheWell, that was one helluva panel discussion! What it boiled down ...
- The D2C Equation: Brand+Performance+AttributionWhen it comes to brand vs. performance, one marketer says any ti ...
- Retailers Create New Opportunities For BrandsDelta Faucet Co has developed full-funnel strategy that begins with awareness a ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AITo demystify future trends from search to programmatic and online video, "Sear ...
- Equifax Creates New Segment Targeting Options Through Neustar PartnershipEquifax created a new product through a partnership with Neustar initially ...
- Exponential Interactive Focuses On Connected TV With Launch Of VDX.tvThe company uses three data sources -- "consumers who have not be ...
- TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO RoadblocksAssets acquired in TripAdvisor's purchase of SinglePlatform include contracts, intellectual property a ...
