Tag results for "performance marketing"
- Performance Channels Gain New Commitments From Advertisers, Publishers As Automation Ramps UpData released Thursday suggests consumers increasingly click on affiliate links as automati ...
- Google, Tech Companies Dance Around Data Requests From Congressional Antitrust QueryAmazon, Apple, Facebook, and Google responded to a congressional committee's questions, most ...
- Amazon Driving Wedge Between Performance, Price CompetitionAmazon has the lowest prices of any online or brick-and-mortar retailer ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps DownUnder Armour reported better-than-expected earnings Monday, but the company is spiraling throu ...
- Google Tests Lead Form Extensions For Search Text AdsPeople who have signed in to their Google account and are searchi ...
- Google Ads Conversions-By-Time Reporting Makes Much More SenseGoogle Ads recently introduced a reporting feature that allows marketers to s ...
- Former Omnicom Media Chief de Nardis Explains Move To LoopMe BoardDe Nardis wanted to look at a brand's challenges first and th ...
- Marketsmith Taps Active's Foy For Digital MediaSamantha Foy has joined Cedar Knolls, NJ-based Marketsmith as senior director ...
- Moz Develops New Metrics For SEO AnalysisMoz's Domain Analysis launched earlier this week to support search engine optimizatio ...
- Newswire Moves Into Earned Media Managed ServicesThe managed service focuses on performance-based marketing and is aimed at turni ...
- Google Search Adds Reports For Video Enhancement, Video Appearances PerformanceThe reports, which serve up in the Google Search Console, support resear ...
- Q&A With Freshly's Kristina LockLock, the associate director for TV/video advertising at Freshly will present ...
- Why Former iProspect CEO Stepped In As 3Q Digital PresidentRob Murray led iProspect from its inception to its transformation into ...
- Dentsu Aegis Acquires Majority Stake in India's UgamDAN said the acquisition would help to further scale performance marketing un ...
- The (Continuing) Importance Of BrandBrand power is awesome, yet most marketers focus on on the ba ...
- Moore DM Group Names Fundraising Veteran Jeff Nickel As Chief Client Development OfficerThe firm, which serves nonprofit fundraisers, has appointed Jeff Nickel to t ...
- Belo Is Bullish On 'Strategy, Creative, Cash Flow'Belo Media Group is trying to organize its digital assets: Distribion, MarketingF ...
- So You're An Agency Now"We are bullish on getting way into strategy, creative and getting t ...
- Takeaways Of The Hair-Trigger Harriets"Starting from the bottom and layering up leads to your North Star ...
- Omnicom Media Group Launches 'New' Resolution MediaOMG is merging Resolution with its sibling Pathway direct marketing unit ...
- Barter Giant Active Media Spins Off Performance Shop, Taps Keller To Run ItBig independent barter media agency Active Media Services this morning announced t ...
- Creative Data Integrates With Optimization Analytics For New Performance MetricsVidMob has built tools on top of technology in Amazon Web Servic ...
- Merkle Builds Performance Marketing LabThe Lab brings together departments focused on data science, web development a ...
- 3Q Digital Gets 'Significant' Growth Investment For Expansion, AcquisitionsThe investments will likely bring in data technology and a variety ...
- Avis Budget Lines Up Its Channels For ConsistencyMichael Martyniuk, Manager, Digital Acquisitions, Avis/Budget pointed to the brands' cross-channel messagi ...
- How Search Moved To Audiences From KeywordsModerator Monika Doyle, director of digital media for Chacka Marketing, noted th ...
- Georgia-Pacific's Mike Feldman On Retailers As MediaRetailers want us to invest in their media properties, which GP doe ...
- Planning For A Future Of Search That Is SilentRob Pavacic, SEO Lead, Verizon, noting that trends point down for searc ...
- Vitamix Gets Product Reviews Out Early On Amazon"Reviews are huge for us," said Joel Milani, Vitamix copywriting manager. O ...
- SAP Shares Adventures In Cross-ChannelingWith multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
