- Fifth Third Bank Dumps It All Into Paid Search
Show Daily: Videos, Staff Writers - Tuesday, May 7, 2019
Nick Ferrugia, head of media strategy and execution at Fifth Third Ban ...
- Homes.com Builds Successful Performance Marketing Programs
Show Daily: Videos, Staff Writers - Tuesday, May 7, 2019
Grant Simmons, VP, Performance Marketing, Homes.com, didn't just give a keynote presentati ...
- Fifth Third Bank Puts Paid Search To Work For It
The MediaPost Cases, Nina Lentini - Tuesday, May 7, 2019
Nick Ferrugia, head of media strategy and execution at Fifth Third Ban ...
- It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Show Daily, Nina Lentini - Thursday, May 2, 2019
Agencies have been playing a sort of telephone game between how h ...
- The End Game To A Means
Show Daily, Nina Lentini - Wednesday, May 1, 2019
Grant Simmons, VP, performance marketing, Homes.com, startled any sleepyheads when he nam ...
- Kenshoo New GM Of Search Has Deep Agency Roots
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 2, 2019
Kate DuBois took on the role of general manager, search after near ...
- PHD US Taps Koziarski As Its New Chief Media Officer
MAD, Steve McClellan - Wednesday, March 27, 2019
Koziarski joins PHD US from sibling agency Resolution, where he was he ...
- Snap's Stock Rises On Expected Ad Revenues
Digital News Daily, Wayne Friedman - Thursday, March 14, 2019
Snapchat needs to get brand advertisers on board, convincing them that retu ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 11, 2019
Two industry veterans from WPP's search agency GroupM Next have formed ...
- Affiliate Marketing Talent Gap Stifling Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 11, 2019
The channel continues to grow, but the industry lacks the talent. Seni ...
- When Is A Couch Not A Couch? When It's A Sofa!
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
With that distinction, Brant Schmitz, director of performance marketing at BLU DO ...
- Performance Secrets of the D2Cs
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Ben Gaddis, president of T3, asked panelists to share the most successf ...
- Performance-Based ESP Service Offered To Retail Brands
Email Marketing Daily, Ray Schultz - Tuesday, February 26, 2019
Marketing technology company Bluecore, which serves retailers, combines personalization and what ...
- Horizon Launches Performance-Based Agency
MAD, Larissa Faw - Friday, February 22, 2019
Gene Turner, executive vice president and chief of Horizon Next, will a ...
- Reddit App Install Ads Added To Advertising Lineup
Digital News Daily, Laurie Sullivan - Thursday, February 14, 2019
Reddit has introduced additional options for performance advertisers to help them optimi ...
- First Reddit, Now Quora For Search Marketers
Performance Marketing Insider, Laurie Sullivan - Friday, February 1, 2019
Marketers are gaining more options to speak with consumers through search-related, performance-relat ...
- Reddit Jumps Into Pay Per Click, Performance Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 30, 2019
Reddit's new bid type, pay-per-click advertising rolls out Wednesday and can ...
- Adobe To Make DOOH Perform -- Is There A Place For Search?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 15, 2019
Adobe is working with telecom brands to determine when someone with ...
- Property Website Zoopla Removes Non-Property Related Ads
Around the Net in Search Marketing, Laurie Sullivan - Monday, January 7, 2019
Zoopla, an online listing site that lets people search for home renta ...
- eLocal Acquires Felix And CityGrid From IAC To Build On Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 4, 2019
eLocal on Friday announced the acquisition of Felix and CityGrid from InterActiveCor ...
- Merkle Automates Bidding for Amazon Sponsored Brand Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 19, 2018
Performance marketing agency Merkle on Wednesday launched an automated bidding platform f ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product Management
Publishers Daily, Sara Guaglione - Tuesday, October 23, 2018
Josh Cobb will run all business development and sales operations at Media.ne ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigat ...
- Affiliate New Customer Revenue Rose 45% In Q2 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 28, 2018
A recent performance marketing study shows growth through the year, but estimat ...
- 360i Hires OMD's Rozen As Its First Chief Media Officer
MAD, Steve McClellan - Tuesday, August 14, 2018
Rozen is tasked with further expanding and diversifying the agency's media capabilitie ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 25, 2018
Peak Games partnered with Ryan Reynolds on a campaign supporting a performance-bas ...
- Performance Horizon Rebrands To Partnerize, Focuses On Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 10, 2018
Partnerships now dominate today's marketing strategies, so the company chose a na ...
- Apple, Google Rank As Top Two Most Valuable Brands
Marketing Daily, Laurie Sullivan - Wednesday, May 23, 2018
The 100 most valuable brands on Forbes' list, published Wednesday, are wor ...
- Education Gap Widens As Programmatic Performance Options Multiply
Data & Programmatic Insider, Laurie Sullivan - Monday, April 30, 2018
Too many marketers still do not completely understand how to use performan ...
- Dentsu Aegis Boosts iProspect's Multicultural Chops With M8 Acquisition
MAD, Steve McClellan - Thursday, April 5, 2018
The acquired agency will serve as a launching pad for U.S.-based clien ...