Tag results for "performance marketing"
- Furniture Retailer Taps AI For MarketingRetailers are turning to artificial intelligence to help better connect with customer ...
- Search And The Life Cycle Of Android, iOS Mobile App Retention RatesWorldwide mobile ad spend rose 33.6% to $142 billion, with $17 billi ...
- Marketing Performance Core GoalThe core goal of driving growth remains unchanged and fundamental to performan ...
- Performics Launches Amazon Ad BusinessDevelopers at Performics have built an Amazon platform that now allows t ...
- Fluent Hires Former Merkle Exec Patrick As Its COOPatrick will spearhead Fluent's commercial growth initiatives, including international expansion. He's al ...
- Yahoo Search Vets Launch Perform MediaPerform Media officially launched with more than a dozen Yahoo industry ve ...
- Dentsu To Acquire Oxyma, Align It With MerkleDentsu Aegis Network has reached an agreement to buy a nearly 7 ...
- Making The Case For Google's UACOne performance marketing company, Webpals Group, has been working with Google's Univers ...
- Blockchain Is Valuable To AdvertisersThe potential success of blockchain is tied to smart contracts, which enab ...
- iProspect Taps GroupM's Philips As Chief Product OfficerDentsu Aegis Network has named long-time WPP executive Rohan Philips global chi ...
- Rakuten, Dentsu Create Marketing Firm To Focus On Data ServicesRakuten will contribute 51% of the investment into the joint venture, whi ...
- Merkle Set To Acquire Data Firm Aquila InsightThe pending deal is Merkle's second European acquisition of 2017, following th ...
- Upper Or Lower, It's Still The Same FunnelPerformance and direct response teams are more closely reliant on each othe ...
- Up And Readable In 3 SecondsAccording to PacketZoom, their News App Performance Index ranks leading News &am ...
- Debenhams Chooses CJ Affiliate The well-known British department store Debenhams has picked CJ Affiliate to wo ...
- Dentsu's IProspect Acquires Performance Agency Leapfrog OnlineAgency holding company Dentsu has acquired digital marketing firm Leapfrog Online. T ...
- Dentsu's iProspect Adds Landing Page Performance Marketing Capabilities With LeapFrog AcquisitionThe acquisition will provide the ability for brands to customize the post-cli ...
- Dentsu Aegis Network US Acquires Leapfrog Online, Joins iProspectPlatforms like Leapfrog become smarter as they learn, taking data and maki ...
- One-Third Of Marketers Still Struggle With How To Use DataWhile 56% say they have little to no insight into social advertisi ...
- How Performance Media Is The New ProgrammaticLet's be honest, there are still a lot of full-service and med ...
- Criteo Pushes Toward New Video, Prospecting And CRM ProductsFrench ad tech firm Criteo surpassed analysts' estimates in Q3, and ...
- Criteo Reports Q4 Revenue Increased 43%, While FY '16 Revenue Increased 36%Criteo, now calling itself a performance marketing technology company, reported earnings f ...
- Dentsu Aegis Elevates Doug Ray, Michael EpsteinDentsu Aegis Network is promoting Carat U.S. CEO Doug Ray to t ...
- Impact Radius Names Martech Vet David Yovanno CEO Impact Radius, a provider of products for media attribution, performance marketing, t ...
- Centerfield Scores $156M In Financing To Acquire Performance Marketing Firm Qology DirectCenterfield, an ad tech firm that identifies customer intent to implement real-ti ...
- Centro Improves Workflow, Communications Features On Media-Buying Software PlatformNew features on its media-buying platform are designed to improve the productivi ...
- Criteo: A "Little-Known Online Advertising Engine Gem"Seeking Alpha called Criteo, a provider of performance-based ads or re-targeting, h ...
- Alan Cohen Takes Reins At Quigley-Simpson, Says 'Performance Media' Is The New ProgrammaticAlan Cohen, a longtime marketing and media exec known for innovation a ...
- Havas New York Focuses On Performance Marketing With New C-Suite HireThe agency has appointed Jon Dupuis as its first chief performance marketi ...
- Working Backwards to Measure Influencer Marketing SuccessInfluencer marketing campaigns are hard to measure because not only do th ...
