Tag results for "performance marketing"
- Criteo Completes Acquisition Of HookLogicAd-tech company Criteo said it has completed its deal to acquire HookLogi ...
- InMobi Launches Mobile-First In-App Remarketing PlatformMobile advertising platform InMobi announced the launch of its mobile-first, in-app remarketi ...
- Google Pulls Online, Offline Survey Data Into Analytics 360Google has offered a survey product since 2012, but the latest versi ...
- Criteo Worked With Forward Thinkers At HookLogic Long Before AcquisitionWhen HookLogic announced in June that it would extend its platform ...
- Criteo Snares HookLogic, Supply Chain Continues To ConsolidateProgrammatic performance marketing platform Criteo this morning announced the acquisition of HookLogi ...
- Influencer Campaign Gone Wrong What do you do when an influencer marketing campaign goes wrong? J ...
- Measuring Video Ad Effectiveness Across PlatformsMeasuring effectiveness across devices and content platforms isn't a one-size-fits-all task. KP ...
- Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency BrandDentsu Aegis this morning said it has acquired a majority stake ...
- Criteo Reports Q2 Financials, Focuses On Mid-Market Clients And Market ExpansionGlobal marketing technology firm Criteo reported financial results for the second quart ...
- Stagwell Media Acquires Majority Stake In PMX AgencyThe investment firm Stagwell Group has acquired a majority stake in performan ...
- LiveRamp, Performance Horizon Partner To Help Brands Connect Online Efforts To Offline Sales Performance Horizon on Tuesday announced a partnership with Acxiom's LiveRamp, a provid ...
- ClickDealer And MobAir Launch Global Digital Marketing GroupClickDealer and MobAir on Tuesday announced the formation of Global Digital Marketi ...
- The State Of The Ad Biz: A Mess Of Our Own MakingWriting on the MediaVillage blog, ad veteran Brian Jacobs says media agenci ...
- Survey: What Key Factor Is Hindering Programmatic Adoption?Programmatic advertising still has some work to do on the education fron ...
- Survey Probes Marketing Performance-Related Talent IssuesUK marketing consultant ID Comms is conducting a survey examining talent issu ...
- Criteo CEO On Header Bidding And Why It's Immune To Certain Ad-Tech PressuresAdExchanger checks in with Criteo CEO Eric Eichmann, who seems confident after th ...
- Dentsu Aegis To Acquire Darwin, One Of China's First Digital Agencies After the deal is completed, Darwin -- a performance marketing agency bas ...
- PM Digital And NetBooster Partner To Form Mega-Performance Marketing AgencyThe performance marketing space has seen a lot of action lately. ...
- Google Mobile Search Widens Gap With Rivals Google and its mobile advertising partners drove 94% of U.S. paid-search clic ...
- Nestle Shifts Focus To Performance Marketing In ECommerce PushNestle is braced for a resurgence in performance marketing as ecommerce becom ...
- Sales Disruption: What's Different For 2016With the rise of AI and our ability to hyper-personalize and targ ...
- Undertone Acquired By Perion For $180M In CashAd technology firm Undertone has been acquired by Perion, a publicly trad ...
- 43% of Small Businesses Expect IoT to Impact Their MarketingAlthough small businesses aren’t the earliest adopters of technology, they believe vid ...
- ZenithOptimedia Acquires Performance Marketing Agency FrubisZenithOptimedia, part of Publicis Groupe, has acquired performance-based marketing agency Frubis, Lat ...
- Who's On FirstClick? ZenithOptimedia Acquires 'Biddable Media' Shop Down UnderZenithOptimedia this morning announced it is diversifying into performance marketing services Do ...
- How To Make Ads Perform In Micro MomentsIntent, impulse buys, being in the moment. Search marketers are highly awa ...
- Cheetah Mobile Buys MobPartner For $58MSoftware company Cheetah Mobile, based in China, said it will buy MobPartn ...
- Beauty And The Geek Digital marketing departments are often faced with what seems like an unfavorab ...
- Three In Four Campaigns Underperformed Last YearThree-quarters of marketing strategies and ad campaigns underperformed last year because markete ...
- Publicis Groupe Takes 20% Stake In Matomy For $65 MillionUnder the agreement, the Paris-based holding company has an option to acqui ...
