As the work-from-home environment prompted by the COVID-19 pandemic continues to change the way companies design features for their platforms, LinkedIn this week gave marketers more ways to connect people within and outside their business to help ease the challenges that arise with isolation.
Three features for Page admins are intended to help companies display their events to enable them to be more easily discovered, to facilitate communication among employees directly on the platform, and learn more about those following their business.
The View Page Followers tab gives marketers deeper insights into the community they built. Page admins can see the individual members who follow their Page and sort the list by current company, industry and location.
Previously, Page admins could only see their aggregate number of followers and general demographics of those followers.
Two features introduced this week now help LinkedIn users stay more connected with employees.
Findings from a Glint survey suggest that 32% of employees have begun to experience less connection to leaders, while 37% feel less connected to their teammates, and 40% feel less connected to their friends.
Features on LinkedIn Pages help companies stay connected through the My Company tab, a place for employees to stay connected and celebrate key accomplishments.
The features include employee milestones to celebrate promotions, anniversaries, and company new hires. They also surface trending content from coworkers, as well as recommendations to connect with people you may know at your organization. LinkedIn plans to add the ability to curate and broadcast content to employees.
Discovering virtual conferences, panels and webinars can be tricky, so LinkedIn added the Events tab to keep track and showcase upcoming events.