- ActiveCampaign Adds Channel Features To Its Customer Experience Platform
Email Marketing Daily, Ray Schultz - Thursday, July 23, 2020
Users can deliver personalized emails and web pages in response to custom ...
- Braze To Deploy Amazon Personalize And Offer Other New Email Tools
Email Marketing Daily, Ray Schultz - Tuesday, July 21, 2020
Braze's arrangement with Amazon will allow brands to use the same algorith ...
- Inside YouTube's Bias Recommendation Bubble
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 15, 2020
The Mozilla-funded project TheirTube gives people an opportunity to experience what YouTu ...
- COVID-19 Store Closures Force Brands, Retailers To Personalize Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 14, 2020
In a recent study, 29% of consumers said they are more like ...
- Warming Up Your Cold Marketing Emails
Around the Net in Email, Ray Schultz - Monday, July 13, 2020
Email marketing can be a goldmine for brands. But you can’t e ...
- Brooklinen Says Testing, Learning, Small Steps In Email Personalization Really Add Up
Show Daily, Nina Lentini - Thursday, July 9, 2020
Find the right message, and target consumers based on what they're looki ...
- Dynamic Yield Expands To Embed Personalization Across Channels
Email Marketing Daily, Ray Schultz - Wednesday, July 8, 2020
Firms can use Dynamic Yield's eXPerience APIs to embed personalization in kiosk ...
- Smart & Final Builds On Ecommerce Capabilities To Run Native Ads, Improve Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
Mercatus and CitrusAd have launched Mercatus Digital Advertising to help grocers li ...
- Episerver Names Kirsten Allegri Williams As CMO
Email Marketing Daily, Ray Schultz - Tuesday, July 7, 2020
Episerver has also introduced a new digital personalization service called Intelligence Cl ...
- AI Concierge Platform Integrates Into Google Search, Maps, Allows Businesses To Receive Calls, Texts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
Concierge platform Numa, built on AI technology, can coordinate curbside pickup, answ ...
- Retailers Turn To Personalized Email Marketing
Around the Net in Email, Ray Schultz - Tuesday, June 2, 2020
Retailers are trying to deliver personalized customer experiences, through email and oth ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
Email Insider, Ray Schultz - Thursday, May 28, 2020
Personalized email is drawing investment -- but not as much as target ...
- Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
The move toward featured products in search results will enable the onli ...
- The Hurdles To ABM: Many Firms Lag On Personalization, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, May 21, 2020
B2B marketers don't feel their sales teams can help create or sha ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, t ...
- SparkPost And ActionIQ Form Email Integration
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
With the integration, email delivery service is combined with CDP to dri ...
- Adding Heft To Your Email List: Tricks And Tools For Luring Subscribers
Email Insider, Ray Schultz - Friday, May 8, 2020
Don't give everyone the same opt-in form -- personalize it by audien ...
- Happy Mother's Day Data -- What's Different This Year?
Performance Marketing Insider, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of tot ...
- Personalization Is More About People And Process Than Tools: Analysis
Around the Net in Email, Ray Schultz - Wednesday, May 6, 2020
It doesn’t pay to use a tool-first strategy to achieve ecommerce personalizatio ...
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent a ...
- Torrid CMO Sandra Cordero Wins 2020 Stefan Pollard Award
Email Marketing Daily, Ray Schultz - Friday, May 1, 2020
Cordero helped the fashion brand digitize its email bounce-back program and a ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segment ...
- Retailers Say Personalization Yields Highest ROI
Email Marketing Daily, Ray Schultz - Thursday, April 23, 2020
Most retail brands say advanced personalization achieves ROI of 200% or highe ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Manning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" th ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Mannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" th ...
- MessageGears Debuts Tool To Help Brands Build Audiences In Email, Other Channels
Email Marketing Daily, Ray Schultz - Monday, April 13, 2020
MessageGears has debuted Segment, a tool that allows companies to use the ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pe ...
- Raise Boosts Results With Personalization Effort
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
Mobile payments firm Raise will work with Sailthru to personalize mobile, websi ...
- Riding Out COVID-19: Retailers Change Email Tactics To Engage Customers
Email Insider, Ray Schultz - Monday, April 6, 2020
All retailers changed their messaging based on customer behaviors during the COVID- ...
- Virtual Reality Is Growing In Importance: Study
Marketing Daily, Ray Schultz - Monday, March 30, 2020
Mobile is also changing the retail business as brands put it firs ...