- How To Use Subscriber Data To Send Personalized Emails
Around the Net in Email, Ray Schultz - Wednesday, September 23, 2020
Consumers receive many emails from brands every day. How does a bra ...
- The Pros And Cons Of Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, September 23, 2020
Should you use email marketing? Contrary to what you may think, the ...
- Discovery Buys Ad-Tech Startup In Lead-Up To 2021 Streamer Launch
Digital News Daily, Karlene Lukovitz - Wednesday, September 23, 2020
AdSparx gives Discovery the video platform engineering capabilities for delivering personalized a ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
Email Insider, Ray Schultz - Wednesday, September 23, 2020
Only one company sent a personalized email in five minutes, Workato repo ...
- Up Against The Holidays: Consumers Plan To Shop Online, But They Demand Great Service
Email Insider, Ray Schultz - Monday, September 21, 2020
Twin studies show that shoppers want a seamless customer experience -- a ...
- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers a ...
- Fashion Retailer Boosts Email Response With Location Personalization
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Torrid, the women’s fashion retailer, has tripled its email click rate ...
- LiquidPixels Integrates Graphic Inbox Tool With HubSpot, Constant Contact And Mailchimp
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Real Time Inbox delivers personalized images on demand when the email ...
- You Can't Keep A Good Emailer Down: Firms Are Sending More, Despite Resource Issues
Email Insider, Ray Schultz - Tuesday, September 15, 2020
The COVID-19 pandemic has led to email budget cuts in 40% ...
- Automizy Integrates With inboxAds To Place Ads In Email Newsletters
Email Marketing Daily, Ray Schultz - Thursday, September 10, 2020
The companies say they hope to help Automizy clients monetize their emai ...
- Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, September 9, 2020
Retailers are the primary generator of overstuffed inboxes, with daily deals t ...
- Malvertising Scam Driven By Personalization Hits U.S. During Labor Day Weekend
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
GeoEdge's researchers on Sunday uncovered the auto-redirect attack Morphixx, which targets si ...
- Consumers Demand Personalization In Return For Loyalty: Study
Around the Net in Email, Ray Schultz - Thursday, September 3, 2020
Most consumers agree that they will be more loyal to a bra ...
- Hanna Andersson To Use Emarsys For Email Personalization
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
The kids' clothing brand is moving from blanket email to personalized communication ...
- Seismic Debuts Interactive Content Platform For Sellers
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
The solution drives delivery of personalized content and helps moves buyers throu ...
- Larger Firms More Likely Than Smaller Ones To Find Lead Generation A Challenge, UK Study Shows
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
Big businesses are also more likely to send non-personalized emails, Prospex.ai repo ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ...
- Case Study: Vitamix Blends Email Marketing And Loyalty
Around the Net in Email, Ray Schultz - Tuesday, August 25, 2020
Vitamix is building its loyalty program, which now has nearly 120,000 member ...
- The Secret Of Email Success: Templates
Around the Net in Email, Ray Schultz - Monday, August 24, 2020
Successful email marketing depends on personalization. But the process can be cumberso ...
- The Yawning Gap: Index Shows Lapses In Email Performance By Retailers
Email Insider, Ray Schultz - Friday, August 21, 2020
The aggregate score based on five areas is lower than what bran ...
- Moving Beyond Generic Personalization to Hyper-Tailoring Of Offers
Around the Net in Email, Ray Schultz - Thursday, August 20, 2020
Footwear brands should move beyond offering a generic discount code or rewa ...
- Galloping Personalization: Ecommerce Brands Rush To Meet COVID-19-Driven Surge
Email Insider, Ray Schultz - Thursday, August 20, 2020
Retailers personalize their websites more to retain customers than to acquire n ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer Match
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Users can now export groups of customers in order to serve a ...
- Sailthru Unveils Data Export Suite To Help Marketers
Email Marketing Daily, Ray Schultz - Wednesday, August 19, 2020
Sailthru's data export suite connects email, mobile, event and customer profile d ...
- Movable Ink Pulls In $30 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
Movable Ink hopes to continue building its platform and to invest ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
A report released this week suggests that nearly one-third of respondents wa ...
- How Personal Can You Get? Consumers Receive Few 1:1 Emails, Study Shows
Email Insider, Ray Schultz - Wednesday, August 12, 2020
But most consumers will share data for greater personalization, and half wi ...
- CTV Ad Personalization Remains Elusive
Advanced TV Insider, Karlene Lukovitz - Friday, August 7, 2020
Research shows that consumers want personalization from CTV and other platforms. A ...
- Searchspring Buys 4-Tell, Boosts Ecommerce Personalization
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 5, 2020
4-Tell brings brands such as Bob's Red Mill, Dakine and 2Modern. Searchspri ...
- Lawmaker Accuses Google Of Privacy 'Bait-And-Switch'
Digital News Daily, Wendy Davis - Wednesday, July 29, 2020
Google has engaged in a "bait-and-switch" by combining DoubleClick's pseudonymous data abo ...