- Marketers Heed Own Advice, Replace Conferences With Personalised Campaigns
London Blog, Sean Hargrave - Friday, March 20, 2020
The personal touch of an event has gone, so marketers are reacti ...
- Gartner Exec Explains Forecast On Decline Of Personalization By 2025
Around the Net in Email, Ray Schultz - Tuesday, March 17, 2020
Gartner predicts that marketers will abandon personalization by 2025. Gartner VP a ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this o ...
- Some B2B Brands Are Falling Short On Personalization: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 11, 2020
But many say getting a personalized email marketing message makes them fe ...
- Puppo's Data-Targeted OOH Campaign has Tails Wagging in NYC
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
Breaking into an already saturated market that's extremely competitive is challenging enoug ...
- Kellogg Interactive Ad Scores Big with Fans During Super Bowl
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Looking to score big with your Super Bowl ad? How about selli ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offli ...
- CloudEngage Enhances Data Personalization Suite
Email Marketing Daily, Ray Schultz - Wednesday, March 4, 2020
The expanded software platform features email integration and personalization based on ema ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning ...
- Ada And Zendesk Deepen Their Customer Experience Partnership
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
Mailchimp and Upwork are among the clients that are using both too ...
- Shoppers Want Personalisation, But Also Greater Privacy
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
New research from Episerver suggest that shoppers are giving brands an impossib ...
- What's Next For CX? Brands Are Lagging At It, Study Finds
Email Insider, Ray Schultz - Thursday, February 27, 2020
Most firms lack enterprise-wide CX analytics, and few are gaining context-based insight ...
- Shoppers And Stores Do Not Line Up On Personalization: Study
Email Marketing Daily, Ray Schultz - Tuesday, February 25, 2020
Most consumers want personalized service. But retailers lag in providing it, enVis ...
- Voice Commerce Declines In 2020: Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 25, 2020
Some 33% of consumers surveyed say a lack of security features sto ...
- Google Pioneers Privacy-first Personalization Using ML
The MediaPost Cases, Nina Lentini - Tuesday, February 25, 2020
Relevance and personalization are crucial to engaging consumers online, but effective personaliz ...
- Consumer Quid Pro Quo: They're Willing To Share Email For Promotions, Study Finds
Email Insider, Ray Schultz - Monday, February 24, 2020
But everyone wants personalized content, and younger people demand it, Adlucent repo ...
- OTTO.nl Chooses Insider To Drive Cross-Channel Personalization
Email Marketing Daily, Ray Schultz - Monday, February 24, 2020
The platform delivers a tailored experience across email, the web and oth ...
- Verint And Adobe Expand Partnership, Data Integration
Email Marketing Daily, Ray Schultz - Monday, February 24, 2020
Clients of both companies can drive a more personalized customer journey acro ...
- BlueVenn Offers CDP-Powered Email Marketing Tool
Email Marketing Daily, Ray Schultz - Thursday, February 20, 2020
Brands can use the new tool to create personalized messages and combi ...
- The Power Of Personalization: 50 Stats
Around the Net in Email, Ray Schultz - Wednesday, February 19, 2020
Consumers are surrounded by marketing personalization every day. Here are 50 statisti ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What th ...
- Habu, Cross-Channel Data System, Makes Its Debut
Digital News Daily, Ray Schultz - Friday, February 14, 2020
The company is backed with $15 million in Series A funding a ...
- WPP's WT Acquires Tech Consultancy Xumak
MAD, Steve McClellan - Thursday, February 13, 2020
The WPP agency said the transaction would strengthen its suite of Adobe-enabl ...
- Scotch Malt Whisky Society Pulls Lift In Subscribers With Personalization
Around the Net in Email, Ray Schultz - Wednesday, February 12, 2020
The Scotch Malt Whisky Society is utilizing personalization to shift its marketi ...
- Oscars Get Dedicated Google Search, Assistant Experience
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Sear ...
- Learning To Live Without The Cookie
Around the Net in Email, Ray Schultz - Thursday, January 30, 2020
Google is attempting to kill the cookie — the foundation of mo ...
- MessageGears Unveils Data Access Tool
Email Marketing Daily, Ray Schultz - Wednesday, January 29, 2020
Engage allows data use without IT involvement. It is being co-promoted ...
- Holiday Shakeout: Bloomingdale's And Sephora Top Email Ranking
Email Insider, Ray Schultz - Friday, January 24, 2020
Most retailers failed to personalize their emails based on shopper behavior. A ...
- Liveclicker Adds Geo-Prediction To Its Email Platform
Email Marketing Daily, Ray Schultz - Friday, January 24, 2020
Liveclicker claims that geo-prediction can improve response to limited-time offers and weather-bas ...
- PathFactory And 6sense Partner To Help B2B Sales Teams
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The arrangement will help account-based marketers identify accounts interested in buying. ...