Dynamic Yield, a provider of personalization services, has expanded its eXPerience APIs to help firms create and control customer experiences on the server-side.
The goal is to provide brands with a “secure, centralized code layer that is able to unify all data sources and activate it, regardless of the channel, device, or web technology from which the application is served,” states Liad Agmon, CEO of Dynamic Yield.
According to Dynamic Yield, eXPerience APIs can help firms:
Agmon says COVID-19 "has emphasized the importance of digital communication channels between brands and their customers.”
Dynamic Yield helps brands deliver personalized experience via email, web, apps and other touchpoints.