Movable Ink Pulls In $30 Million In Series C Funding

Personalization company Movable Ink has raised $30 million in Series C funding, bringing its total financing to date to $39 million. 

Participants in the round included Contour Venture Partners, Intel Capital and Silver Lake Water. 

The firm says it is continuing to invest in its platform, partners and people. Recent executive appointments include:

- Ashutosh Malaviya as vice president of artificial intelligence. Prior to this, Malaviya co-founded several startups.

- Katy Huber as senior vice president of people. Previously, Huber was chief people officer at DAN (Dentsu Aegis Network) Media.

In addition, Movable Ink hopes to continue expanding in new geographic markets and in the mobile channel and to further develop its software platform. And it plans to build on its partner ecosystem within the Movable Ink Exchange, 

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CBS Interactive worked with Movable Ink and Braze to create “a campaign that activates data through APIs and sends users a push notification with show recommendations,” says Yves Yakoubyan, senior director, retention marketing and customer care, CBS Interactive. Yakoubyan adds that CBS saw a 39% lift in open rates when using "relevant images leveraging Movable Ink versus our previous text-only notifications.”

In March, Movable Ink extended its visual experience platform to mobile apps. The new capability, Movable Ink for Mobile, supports branded mobile app messages featuring personalized visualized creative. 

Movable Ink was founded almost 10 years ago.

“A lot has changed over a decade in digital marketing but never so fast and dramatically as what’s happened during the COVID-19 pandemic,” states Vivek Sharma, CEO of Movable Ink. 

Sharma adds: “Brands across multiple industries have accelerated digital transformation initiatives, many of which have been in progress for years.

 

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