- Freshpet Refreshes 'Letters' Campaign
MAD, Larissa Faw - Monday, January 30, 2017
The latest effort shows how English bulldog puppy Tank brought a renew ...
- Pedigree Gears Up For Puppy Bowl
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2017
Pedigree is enlisting Hall of Fame wide receiver Jerry Rice and N ...
- Purina Pro Plan Rolls Out Bracket Challenge
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2017
College basketball's March Madness and Bracketville are right around the corner a ...
- Two New Connected Pet Devices Launch At CES
AI & IoT Daily, Chase Martin - Friday, January 6, 2017
IoT devices extend beyond humans at CES, with more than one bra ...
- Interesting Campaigns Lead To Well-Read Stories
Marketing Daily, Tanya Gazdik - Tuesday, January 3, 2017
With 2016 in the rear-view window, it's time to take a lo ...
- Purina Partners With Salesforce, Doubles Email Engagement
Email Marketing Daily, Jess Nelson - Thursday, December 22, 2016
Purina leveraged the Salesforce Sales Cloud, Marketing Cloud and Pardot to fir ...
- NEW! Candid Catmera: The App That Lets Your Cat Take Selfies
Out to Launch, Amy Corr - Tuesday, December 20, 2016
Adults relive their favorite childhood Christmas. #ListenToYourSelfie. Let's launch! ...
- How Google Sold Rover.com On Growth
SearchBlog, Laurie Sullivan - Tuesday, December 20, 2016
Google initially helped Rover.com by writing a few thousand versions of mobile-specif ...
- Royal Canin Launches Sweeps Tied To Sponsorship
Marketing Daily, Tanya Gazdik - Monday, December 19, 2016
This is Royal Canin's largest sponsorship to date in the United State ...
- Kathy Ireland Pet Collection To Expand
Marketing Daily, Tanya Gazdik - Thursday, December 8, 2016
The former model and actress welcomed Elizabeth Taylor's dogs, Gracie and Delila ...
- Cesar Dog Food Enlists Celebs For 'Matchy-Matchy' Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2016
Mars Petcare's Cesar brand is enlisting celebrities and their dogs to we ...
- Amtrak Links With Universal For Pets Promotion
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2016
Amtrak is partnering with Universal Pictures Home Entertainment for a "Pets Ri ...
- Merck Encourages Pet Diabetes Awareness
Marketing Daily, Tanya Gazdik - Sunday, November 20, 2016
Merck Animal Health is launching a global awareness campaign to help educa ...
- NEW! Meet #BusterTheBoxer In Christmas Ad For John Lewis
Out to Launch, Amy Corr - Thursday, November 17, 2016
Meet Buster the Boxer in John Lewis' 2016 Christmas ad, created ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, November 17, 2016
Iams recorded their first ever appearance on the leaderboard after tracking ov ...
- Felines Suspect 'Catspiracy,' Per PetSafe
Marketing Daily, Tanya Gazdik - Monday, November 14, 2016
The two-minute film is shot from the point of view of ...
- Toyota, Hill's, Purina Support Veteran
Marketing Daily, Tanya Gazdik - Saturday, November 5, 2016
Toyota Motor Sales, Hill's Pet Nutrition and Purina have donated to he ...
- Pedigree Bridges Gap Between Candidates
Marketing Daily, Tanya Gazdik - Thursday, November 3, 2016
"We only hope that we can play a small role in remindi ...
- NEW! Lost Dog Brings Together Trump, Clinton Supporters
Out to Launch, Amy Corr - Thursday, November 3, 2016
We're all suffering from political overload and Pedigree knows it. The bra ...
- NEW! Pet Supplies Plus Campaign Is "Minus The Hassle'
Out to Launch, Larissa Faw - Wednesday, November 2, 2016
Pet Supplies Plus and its agency Young & Laramore are introducing a n ...
- Stella & Chewy's Launches "Everyday Awesome" Campaign
MAD, Larissa Faw - Tuesday, October 25, 2016
Developed with agency Haberman, the creative centers around Stella & Chewy's Me ...
- PetSmart Reveals Holiday Collection Via Celebrity Dog
Marketing Daily, Tanya Gazdik - Monday, October 24, 2016
PetSmart asked social media sensation Manny the French to introduce its holid ...
- 30 Millions d'Amis Shows Love Pets Have For Owners
Out to Launch, Amy Corr - Wednesday, October 12, 2016
Warning: this ad is incredibly emotional. Each year in France, close ...
- Pedigree Video Showcases Dog-Human Bond
Marketing Daily, Tanya Gazdik - Monday, October 10, 2016
Pedigree is promoting a video it created of a blind woman a ...
- Merrick Pet Care Tugs At Heartstrings
Marketing Daily, Tanya Gazdik - Tuesday, September 6, 2016
"We learned about Baby Joey through one of our pet blogger relationships ...
- Humane Society: Just Say No To Puppy Mills
MAD, Larissa Faw - Tuesday, August 30, 2016
Rokkan and The Humane Society of the United States (HSUS) are launchi ...
- Freshpet Fans Showcased In New Campaign
MAD, Larissa Faw - Friday, August 19, 2016
For the campaign Freshpet and its agency T&S interviewed consumers who h ...
- Royal Canin Encourages Cat Owners To Visit Vet
Marketing Daily, Tanya Gazdik - Monday, August 22, 2016
"We know that cats are mysterious, independent and don't always show ...
- PetSmart, Olympians Support Nulo Pet Food
Marketing Daily, Tanya Gazdik - Tuesday, August 16, 2016
The products are just starting to roll-out in stores this month a ...
- Mars Takes Cats' Perspective Toward Treats
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
The campaign features a 1980s-style music video starring the Electric Furs ...