- Mars Agency Wins American Pet Nutrition Assignment
Accounts on the Move, Steve McClellan - Thursday, January 4, 2018
American Pet Nutrition has selected The Mars Agency as its shopper marketi ...
- Royal Canin Returns As Sponsor Of Top Dog Show
Marketing Daily, Tanya Gazdik - Tuesday, December 19, 2017
Last year's sponsorship marked Royal Canin's first year as the presenting sponso ...
- Subaru Sponsors 'Cat Friday' With ASPCA
Marketing Daily, Tanya Gazdik - Friday, November 24, 2017
Subaru and the ASPCA have provided grant funding to 90 animal welfa ...
- Petco App Helps Animals In Need
Marketing Daily, Tanya Gazdik - Wednesday, October 11, 2017
Petco recently forged new digitally-driven relationships with the pet community through PetCoa ...
- Pedigree Teams With Facebook To Promote Adoption
Marketing Daily, Tanya Gazdik - Tuesday, October 10, 2017
The camera effect, created by BBDO New York, allows Facebook users ...
- Time Inc. Moves Into Paid Memberships
Publishing Insider, Erik Sass - Friday, September 29, 2017
The nation's largest magazine publisher is moving deeper into ecommerce and consum ...
- Purina, Petsmart Team For Promotion
Marketing Daily, Tanya Gazdik - Sunday, September 10, 2017
Friskies is bringing together some of America's favorite celebrity cats for ...
- Q&A: Camp Bow Wow Targets Millennial Pet Owners
Marketing Daily, Tanya Gazdik - Tuesday, September 5, 2017
The brand has refined its marketing strategy to focus on digital a ...
- Farmers Insurance Brings Help To Hurricane Victims
Marketing Daily, Tanya Gazdik - Friday, September 1, 2017
"Farmers Insurance understands that beyond the physical devastation, the emotional toll c ...
- Animal Makeover Show Puts Pets' Self-Esteem To The Test
TVBlog, Adam Buckman - Tuesday, August 29, 2017
A new show is set to premiere next month that takes t ...
- Land Rover Challenges Dog Sled Team
Marketing Daily, Tanya Gazdik - Friday, August 25, 2017
Over two laps of the tunnel, the sled team and Discovery Spo ...
- AutoTrader Supports Adopt-A-Pet For National Dog Day
Marketing Daily, Tanya Gazdik - Thursday, August 24, 2017
"From our research, we discovered more than half of car shoppers survey ...
- Zappos Sponsors Pet Adoptions
Marketing Daily, Tanya Gazdik - Sunday, August 13, 2017
Through Nov. 24, Zappos for Good will sponsor adoptions for dogs a ...
- Petsmart Donates 30 Million Meals To Needy Animals
Marketing Daily, Tanya Gazdik - Tuesday, August 8, 2017
During the "Buy A Bag, Give A Meal" promotion, the company wi ...
- Time Inc. Extends Consumer-Product Reach, Launches PetHero
Publishers Daily, Sara Guaglione - Monday, August 7, 2017
This fall, Time Inc. will launch a paid membership program targeting p ...
- NEW! Campaign Touts Benefits Of Local Pet Adoptions
Out to Launch, Larissa Faw - Thursday, June 22, 2017
New Jersey's Liberty Humane Society is launching its largest campaign thanks ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Tuesday, June 20, 2017
On Monday (6/19), Pedigree uploaded two videos on its official YouTube channe ...
- Stainmaster Aims To Connect With Pet Owners Emotionally
Marketing Daily, Tanya Gazdik - Sunday, June 4, 2017
Consumers want to give their pets the run of the house. "T ...
- Turtle Wax Partners With Manny The Frenchie
Marketing Daily, Tanya Gazdik - Monday, May 8, 2017
"Manny has an extremely passionate fanbase," Turtle Wax's Courtney Lauer tells "Marketi ...
- Purina Pro Plan Partners With Andy Roddick
Marketing Daily, Tanya Gazdik - Thursday, April 27, 2017
Dog owners are encouraged to get involved by visiting proplan.com/callforincredible to subm ...
- Rover.com Introduces 'The Dog People' Campaign
Marketing Daily, Tanya Gazdik - Tuesday, April 25, 2017
The campaign aims to show pet parents that Rover can help th ...
- How IAMS Developed Programmatic Strategy To Market Pet Products
Real-Time Daily, Philip Rosenstein - Monday, April 24, 2017
So many dog breeds, so little information on targeting their owners! Th ...
- Petco Punks Customers With Poop-Scooping Drone For April Fool's Day
Marketing Daily, Tanya Gazdik - Friday, March 31, 2017
A video created by PIA shows the pooper scooper in action. Althou ...
- Nutro Launches 'Clean Eating' Dog Food
Marketing Daily, Tanya Gazdik - Tuesday, March 28, 2017
A 30-second TV spot from BBDO SF, "This is Clean," reinforces t ...
- Coldwell Banker Debuts Rescue Dog TV Spot
Marketing Daily, Tanya Gazdik - Monday, March 27, 2017
"It's been incredible to see the response from our network since ...
- Mars' Cesar Expands Products Line, Launches Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2017
A new ad campaign, "Tastes Like Happy," from BBDO San Francisco, brin ...
- Challenger Brand AvoDerm Pet Food Launches First National Campaign
MAD, Larissa Faw - Tuesday, March 14, 2017
Developed with agency Smith Brothers Agency (SBA), the "Pet People Get I ...
- Mars Petcare's Cesar Shows Dogs Are Woman's Best Friend, Too
Marketing Daily, Tanya Gazdik - Wednesday, March 8, 2017
The campaign "truly celebrates strong women and the love between them a ...
- Honda Targets Hispanics, Pet Lovers
Marketing Daily, Tanya Gazdik - Thursday, March 2, 2017
The automaker is using its social channels including @HondaLatino to drive awarene ...
- PuppySpot Launches First Ad Campaign
MAD, Larissa Faw - Friday, February 17, 2017
Developed with agency Quirk, the creative is designed to support what PuppySp ...