- With Westminster Kennel Club, Fox Sports Puts On The Dog
TVBlog, Adam Buckman - Wednesday, February 13, 2019
This two-night live telecast in February has become an annual tradition ...
- Horizon Lands Petco Media
MAD, Larissa Faw - Monday, January 14, 2019
Petco previously worked with smaller, local shops on media duties. ...
- Snapchat Offers Augmented Reality Filters For Dogs
Mobile Insider, Gavin O'Malley - Thursday, December 27, 2018
With its stock in the dumps, Snap is going to the dog ...
- Royal Canin Expands AKC Championship Sponsorship, Adds Celebs
Marketing Daily, Tanya Gazdik - Wednesday, December 19, 2018
"We picked celebrities who are huge dog lovers and who own ...
- Natural Pet Food Maker Encourages Pet Owners To #FeedTheLove
Marketing Daily, Tanya Gazdik - Wednesday, December 12, 2018
The campaign celebrates the "imperfect but real" relationships people have with the ...
- Subaru Hosts Pet Adoptions At LA Auto Show
Marketing Daily, Tanya Gazdik - Wednesday, December 5, 2018
In addition to being able to take canine friends home, attendees c ...
- Mars Petcare Launches Pedigree, Cesar Holiday Activations
Marketing Daily, Tanya Gazdik - Monday, November 5, 2018
The Pedigree effort is called "Season of Good Dog" and includes ...
- PetSmart Charities Uses Mobile Location Technology To Drive Adoptions
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2018
GroundTruth is able to reach potential pet adopters on their mobile devic ...
- Arm & Hammer Enlists 'Cat Rapper'
Marketing Daily, Tanya Gazdik - Monday, October 29, 2018
"I liked his mission about spreading positivity, peace and love to t ...
- Freshpet Creates Pop-Up Tattoo 'Pawlor'
Marketing Daily, Tanya Gazdik - Wednesday, October 24, 2018
Freshpet, a refrigerated dog food company, is offering consumers the chance ...
- End-to-End Personalization: The Farmer's Dog
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Farmer's Dog knows a great deal about each individual dog a ...
- Petco Announces BofA Exec As New CMO
Marketing Daily, Tanya Gazdik - Wednesday, September 26, 2018
Hassan has worked with brands including Pepsi, Gatorade, Frito Lay, Coors, Mar ...
- Proximity, BBDO Win Bayer's Animal Healthcare Business
Accounts on the Move, Larissa Faw - Thursday, July 19, 2018
Bayer is awarding its Companion Animal global account to a combined partnersh ...
- Tips For Veterinarians On Email Newsletters
Around the Net in Email, Ray Schultz - Friday, July 6, 2018
Email newsletters are an effective way for veterinarians to communicate with p ...
- Pedigree Partners With LeAnn Rimes For Fundraiser
Marketing Daily, Tanya Gazdik - Tuesday, July 3, 2018
Pedigree Foundation, a nonprofit, was established in 2008 by Mars Petcare a ...
- Petco Partners With JustFoodForDogs
Marketing Daily, Tanya Gazdik - Wednesday, May 16, 2018
Petco CEO Brad Weston says that JustFoodForDogs has distinguished itself in t ...
- Land Rover, Nissan, Subaru Connect With Owners Via Dogs
Drive Time, Tanya Gazdik - Monday, May 7, 2018
Land Rover introduced elegant Rover's Lounge installations at the Kentucky Three-Day, ...
- Canine Love Tops ROI At The Farmer's Dog
Email Marketing Daily, Ray Schultz - Tuesday, April 24, 2018
The Farmer's Dog offers customized diets and communicates through personalized emails. ...
- Rover.com Trots Out New 'Walk' Campaign
Out to Launch, Larissa Faw - Monday, April 16, 2018
The campaign appears across national TV, online ads and social channels, a ...
- Millennials Worry Most About Driving With Pets
Marketing Daily, Tanya Gazdik - Monday, March 26, 2018
While 97% of pet owners drive with their dogs, many practice unsa ...
- IoT Tracking Created To Monitor Pets While Transported On Airlines
AI & IoT Daily, Chuck Martin - Wednesday, March 21, 2018
A new connected system for tracking pets being transported in aircraft car ...
- Thank You For Your Service Dog
Out to Launch, Larissa Faw - Tuesday, March 13, 2018
Just in time for K9 Veterans Day, which is today, pet tre ...
- Millennials Are Obsessed With Pets
Marketing Daily, Tanya Gazdik - Monday, February 19, 2018
Thirty-five percent of pets are owned by Millennials, who have a project ...
- Pooch Pageant Whose Time Has Come: Hallmark's 'Rescue Dog Show'
TVBlog, Adam Buckman - Monday, February 19, 2018
While the Westminster show represents the pinnacle of pedigreed pooch perfection, Hallma ...
- In Dead Of Winter, Westminster Dog Show Is TV At Its Best
TVBlog, Adam Buckman - Thursday, February 15, 2018
For two nights in mid-February, the annual live, prime-time telecast of t ...
- Google: Pet-Related Keywords Driving Auto Searches
Performance Marketing Insider, Laurie Sullivan - Friday, February 9, 2018
As the old saying goes, pets are family. Google's search data clear ...
- PetSafe's Catspiracy Felines Return
Marketing Daily, Tanya Gazdik - Tuesday, February 6, 2018
"We saw such an overwhelmingly positive response to the first Catspiracy video ...
- Southwest Air Uses Facebook To Leverage Puppy Bowl Partnership
Marketing Daily, Tanya Gazdik - Wednesday, January 31, 2018
The sponsorship helps the airline reach new audiences of Puppy Bowl/Animal Plan ...
- Mars Agency Wins American Pet Nutrition Assignment
Accounts on the Move, Steve McClellan - Thursday, January 4, 2018
American Pet Nutrition has selected The Mars Agency as its shopper marketi ...
- Royal Canin Returns As Sponsor Of Top Dog Show
Marketing Daily, Tanya Gazdik - Tuesday, December 19, 2017
Last year's sponsorship marked Royal Canin's first year as the presenting sponso ...