- Farmer's Dog Prioritizes Retention Over Acquisition
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
"We stopped growth when we realized we wanted to build a sustainab ...
- Purina Aids Flood-Zone Residents With Floating Chicken Coops
Marketing Daily, Tanya Gazdik - Monday, November 11, 2019
The project showcases "the human side of our brand," Purina Animal Nutrition ...
- Arm & Hammer Doubles Promised Donations To Cat Rescues
Marketing Daily, Tanya Gazdik - Wednesday, October 30, 2019
The brand's next campaign is focused on giving back around the holid ...
- Consumers Spend $74B Annually On Pets
Marketing Daily, Tanya Gazdik - Tuesday, October 29, 2019
Study: Pet owners are the new parents, and young people especially s ...
- 'The Dodo,' Airbnb Team For Animal Tourism
Publishers Daily, Melynda Fuller - Tuesday, October 29, 2019
The partnership is The Dodo's first expansion into travel and deepens i ...
- Consumers Plan To Spend $490 Million On Pet Halloween Costumes
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2019
No surprise here, especially in California, where women bring dogs in ba ...
- Subaru Establishes 'National Make A Dog's Day'
Marketing Daily, Tanya Gazdik - Sunday, October 6, 2019
"We try to portray the Barkley family just like any other famil ...
- Big Bets On Pet Supplies Chase Shifting Consumer Desires
CPG Insider, Steve Ellwanger - Friday, October 4, 2019
If there's one phrase that best summarizes the arc of the p ...
- Honda, Purina Celebrate Dog Holidays With Videos
Marketing Daily, Tanya Gazdik - Monday, September 30, 2019
Honda is celebrating National Dog Week with a video that highlights pet-friend ...
- Purina Features Budweiser Clydesdales In Video Series
Marketing Daily, Tanya Gazdik - Tuesday, September 24, 2019
"This campaign has given us a platform to showcase horses with uniq ...
- 'The Dodo' Partners With Dyson, Target For 'Best Dog Day Ever: Halloween Edition'
Publishers Daily, Melynda Fuller - Thursday, September 19, 2019
Attendees and their dogs can visit the (Trick or) Treat Shoppe, Cani ...
- 'The Dodo' To Publish Children's Books With Scholastic
Publishers Daily, Melynda Fuller - Wednesday, September 11, 2019
The books will be based on some of The Dodo's most popul ...
- CBS Begins Promo Launch Of New Digital Broadcast Network Dabl
Television News Daily, Wayne Friedman - Monday, September 9, 2019
CBS has started its on-air promo launch for its digital lifestyle netwo ...
- North Carolina's Next 'Travel Agent' Will (Bow) Wow You
MAD, Larissa Faw - Wednesday, August 28, 2019
The winning canine candidate will help pet-owning travelers learn about the state ...
- Royal Canin Encourages Veterinary Visits For Cats
Marketing Daily, Tanya Gazdik - Tuesday, August 20, 2019
The pet food company has enlisted actor Angela Kinsey to encourage owne ...
- 'The Dodo,' Resolve Partner On Video Series For New Dog Owners
Publishers Daily, Melynda Fuller - Monday, August 19, 2019
The series marks Resolve Brands' entry into the branded content space wi ...
- Arm & Hammer Expands Social, Charitable Efforts Via Rap Video
Marketing Daily, Tanya Gazdik - Tuesday, August 6, 2019
"iAmMoshow's work aligns with many of our core values," Arm & Hammer ...
- 'The Dodo' Develops IGTV Series For Teens With Instagram
Publishers Daily, Melynda Fuller - Monday, July 15, 2019
The series features six episodes, each starring a young Instagram influencer a ...
- General Mills' Pet Foods Wow, But Snack Biz Slumps
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 27, 2019
The company delivered strong fiscal fourth-quarter earnings primarily driven by its acquisiti ...
- Pet-Friendly Companies Retain Employees, Especially Millennials
Marketing Daily, Tanya Gazdik - Friday, June 14, 2019
A study was conducted by Nationwide, which provides pet insurance, along wi ...
- Whiskas Introduces Personal Assistant Inspired By Cats
Marketing Daily, Tanya Gazdik - Sunday, June 9, 2019
Powered by artificial intelligence, the abstract cat-shaped item aims to "nurture children ...
- Freshpet Takes Aim At Big Pet Food Companies
MAD, Larissa Faw - Thursday, May 30, 2019
The pet food brand is pivoting to compare its fresh, refrigeration-required fo ...
- Walmart Says Woof, Warms Up To Online Petcare Biz
Marketing Daily, Sarah Mahoney - Wednesday, May 8, 2019
It's introducing an online pet pharmacy and 100 vet clinics around t ...
- Pedigree Enlists Katherine Schwarzenegger For Campaign
Marketing Daily, Tanya Gazdik - Thursday, March 14, 2019
For every use of #EveryPupsSuperpower, the Pedigree brand will donate one bo ...
- 'People' Names Wakeford EIC, Meredith Corp Debuts 'Happy Paws' Magazine
Publishers Daily, Melynda Fuller - Thursday, March 14, 2019
Dan Wakeford will be replacing Jess Cagle in his role as EIC-editori ...
- PETA Expands Cold-Weather Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 12, 2019
The number of animals who freeze to death each winter is tragi ...
- How The Farmer's Dog Creates Moments That Matter
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Its slogan, "Every dog could live its best life," means something differe ...
- Royal Canin Encourages Kids To Become Veterinarians
Marketing Daily, Tanya Gazdik - Wednesday, March 6, 2019
Royal Canin is supporting the effort with social media and public relation ...
- Personalization At Scale: Creating Moments that Matter
Show Daily, Nina Lentini - Thursday, March 7, 2019
To take the weight off personalization at scale, pick some moments th ...
- Shazam! Canine Q Gets Message To Veterinarians
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Instead of serving up communications laden with complicated bullet points, it creat ...