
We're all suffering from political overload and
Pedigree knows it. The brand shows in a
three-minute online video that although people can be divided politically, one thing
that unites them is a love for dogs. A woman went to a Trump rally wearing a Clinton shirt and walking a lost dog, looking for its owner. She visited a Clinton rally wearing a Trump shirt and did the
same thing. Politics aside, people at each rally were caring, concerned and eager to reunite the dog with his owner. The dog is reunited with its owner, and one onlooker replied: "When it comes to
dogs, there's no political parties."
BBDO New York created the video.
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