- NEW! Honda Adds Catvertising To Summer Clearance Campaign
Out to Launch, Amy Corr - Tuesday, August 9, 2016
How to survive the AI apocalypse. A virtual reality school bus. Let ...
- Purina Pro Plan Partners With Olympian
Marketing Daily, Tanya Gazdik - Monday, August 1, 2016
"We believe that the talented dogs featured in this series are f ...
- Internet-Connected Pet Feeder Fails, World Takes Note
Connected Thinking, Chuck Martin - Thursday, July 28, 2016
The technology powering the Internet of Things is hardly perfected. There wi ...
- 'Pets Are Family' Prompts Industry's Growth
Marketing Daily, Tanya Gazdik - Tuesday, July 26, 2016
The bond between consumers and their pets continues to be a k ...
- TVGla Shows 'The Secret Life Of Pets'
MAD, Larissa Faw - Friday, July 15, 2016
Universal Pictures is extending the reach of its animated "The Secret Li ...
- Sheba Explains 'What Cats Want'
Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2016
"The Sheba brand, like cats, is sophisticated, charming, magnetic, and elegant, b ...
- Rachael Ray's Nutrish Partners With BuzzFeed
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2016
Ainsworth Pet Nutrition, manufacturer of the Rachael Ray's Nutrish line of p ...
- Comcast Gives Security-Camera View Of 'Pets'
Marketing Daily, Aaron Baar - Monday, June 20, 2016
"The premise [of the film] is all about the activities of pet ...
- PetSmart Teams With 'Secret Life Of Pets'
Marketing Daily, Tanya Gazdik - Friday, June 17, 2016
"We have done movie tie-in programs before, but never to this dep ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, June 16, 2016
Nintendo surged into the top rank, grabbing one of the highest engageme ...
- The Poop On Trump
Real MAD, Stan Mack - Monday, June 6, 2016
...
- Pet Owners Embrace Humanization
Marketing Daily, Tanya Gazdik - Sunday, May 22, 2016
One of the most important driving forces in the pet industry ...
- Mars Petcare Brings Together Dog Food Brands
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2016
For the first time ever, Mars Petcare is bringing together its portfol ...
- Purina Enlists Sports Stars For Video
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
The initiative is being promoted via a "robust digital campaign," Amy Kirko ...
- Pedigree Promotes #HeartsAligned Research
Marketing Daily, Tanya Gazdik - Monday, May 9, 2016
Clemenger BBDO in Australia created a video to detail the Pedigree-sponsored experimen ...
- Rachael Ray's Nutrish Pet Food Launches $40 Million Campaign
Marketing Daily, Tanya Gazdik - Friday, May 6, 2016
The brand's primary target/audience is women ages 35-54 with a household Inco ...
- PetSmart Helps Arizona Diamondbacks Go To The Dogs
Marketing Daily, Tanya Gazdik - Tuesday, May 3, 2016
PetSmart, in partnership with the Arizona Diamondbacks, nearly set a new Guinne ...
- Pedigree Features Veteran's Story For 'Feed The Good' Campaign
Marketing Daily, Tanya Gazdik - Monday, April 18, 2016
"Pedigree has worked tirelessly to help support the transformation of shelter do ...
- Pet Ownership Influences Auto Brand Preference
Marketing Daily, Tanya Gazdik - Tuesday, April 12, 2016
Acura owners are much more likely to have a Poodle than a ...
- NEW! Play 'Bassetball' And Let Adoptable Dogs Pick Your March Madness Winner
Out to Launch, Amy Corr - Tuesday, March 15, 2016
Michael Phelps shows his true self in Under Armour ad. Me-time whenev ...
- Friskies, Grumpy Cat Back At SXSW With Musical Help
Marketing Daily, Tanya Gazdik - Thursday, March 10, 2016
"To celebrate these unique flavor combinations, we wanted to bring together t ...
- Cat's Pride Enlists Katherine Heigl For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 9, 2016
The campaign is "revolutionary for the cat litter category as it's t ...
- Millennials Reshaping Pet Industry Future
Marketing Daily, Tanya Gazdik - Tuesday, March 8, 2016
While the pet industry previously has been reliant on the spending patter ...
- PetSmart, Arizona Diamondbacks Team For Dog-Friendly Ballpark
Marketing Daily, Tanya Gazdik - Monday, February 29, 2016
"We are seeing more and more establishments open up their facilities ...
- Smith Bros. Targets Vets For Putney
MAD, Larissa Faw - Monday, February 15, 2016
The campaign highlights what the brand asserts isnthe importance and timeliness ...
- NEW! Smokers Can Cause Pets To Get Sick, Ending Adorable Cat Videos, Says Truth's #Catmageddon
Out to Launch, Amy Corr - Thursday, February 11, 2016
In its continued effort to convince teens to stop smoking, truth launch ...
- Kitten Bowl, Puppy Bowl Score Touchdown For Cuteness
Marketing Daily, Tanya Gazdik - Friday, February 5, 2016
Animal lovers can find something extra to cheer about on Super Bo ...
- Y&L Scoops Up Pet Supplies Plus
MAD, Larissa Faw - Tuesday, February 2, 2016
This account switch comes as Pet Supplies Plus seeks to expand i ...
- 'Game Of Thrones,' Social Media Efforts, Millennials Intrigue Readers
Marketing Daily, Tanya Gazdik - Monday, January 4, 2016
With the enormous popularity of the HBO medieval fantasy TV series, it ...
- Bayer Engages Pet Owners To Help Shelters
Marketing Daily, Tanya Gazdik - Sunday, November 29, 2015
Pet photos shared through Dec. 31 will populate a digital photo colla ...