TVGla Shows 'The Secret Life Of Pets'

Universal Pictures is extending the reach of its animated "The Secret Life of Pets"with digital apps that let users customize images of their pets.

Created by digital marketing agency TVGla, with illustrations by Mattson Creative, the PetMOJI app allows users to create custom avatars for their own pets. They choose from a dog or cat and select custom features for their pet, including a specific body, nose, eyes, ears and tail.

There are also patches, patterns and colors to make the avatar look like one’s pet.

Once the pet is created, it can be shared via text, email or social media. If a user owns multiple pets, the application allows them to create different versions of their pets and save them to their mobile device. The program is currently one of the most downloaded app on iTunes.

There is also a desktop app at that allows users to create a virtual pet and customize the image with a name. That image can be shared via Facebook and Twitter, or downloaded to a mobile device.



This virtual pet also can be transformed into emojis with different sayings like 'LOL,' 'I’m Waiting' and 'Seriously.' It offers more than 45 different pet emojis that are dynamically created with the user’s customized pet.

In addition to customizable pet emojis, the application offers emojis based directly on the characters from the movie.

This was a complex project, says TVGla, since it allows for billions of unique results to be generated to capture the essence of individual pets and their features.

2 comments about "TVGla Shows 'The Secret Life Of Pets'".
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  1. Michael Kaplan from Blue Sky Creative, July 18, 2016 at 5:20 p.m.

    So far, the desktop app doesn't work on either Safari or Chrome for the Mac. Fail.

  2. Michael Kaplan from Blue Sky Creative replied, July 18, 2016 at 5:32 p.m.

    Never mind. Momentary issue. Working now...

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