- Purina Campaign Focuses On U.S. Manufacturing
Marketing Daily, Tanya Gazdik - Wednesday, November 25, 2015
The campaign, which includes TV, digital and packaging, uses employee stories ...
- Fairly Furry Ads Seem Best Way Toward Virality
VidBlog, P.J. Bednarski - Thursday, November 19, 2015
Android's "Friends Furever," an ad about the cuddly pairing of unlikely anim ...
- Purina Kicks Off #DogThanking Promo With Johnny Weir
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2015
Purina is inviting dog owners to log on to Facebook, Twitter ...
- Temptations Offers Cat Owners Redemption
Marketing Daily, Tanya Gazdik - Wednesday, November 11, 2015
"We look for opportunities to break through with our marketing creative, a ...
- With Digital 'Pawprint' Saatchi LA Helps Rescuer Match Pets And People
MAD, Larissa Faw - Monday, November 2, 2015
The agency, part of Publicis Groupe, developed a program that uses consum ...
- Hallmark Teams With Best Friends Animal Society
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2015
Hallmark and Best Friends Animal Society are teaming up to help fi ...
- Stainmaster Carpet Partners With Pet Expert
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2015
Stainmaster brand carpeting is enlisting pet expert Andrea Arden to promote t ...
- Consumers Prefer 'Premium' When It Comes To Pets
Marketing Daily, Tanya Gazdik - Sunday, September 27, 2015
The pet overall market has been seeing little expansion in terms ...
- NEW! Castor & Pollux: Read Pet Food Labels Because Your Pet Can't
Out to Launch, Amy Corr - Wednesday, August 26, 2015
The "science" is in: dogs can't read labels, so it's up ...
- Every Dog Has Its Day, And It's Aug. 26
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2015
A handful of brands are hopping aboard the cute dog train wi ...
- Organix Takes Tongue-In-Cheek Approach
Marketing Daily, Tanya Gazdik - Tuesday, August 25, 2015
"Having the researcher asking ever more desperate questions seemed like a f ...
- Merial Promo Benefits Assistance Dog Program
Marketing Daily, Tanya Gazdik - Monday, August 24, 2015
Actress and dog parent Sarah Hyland has teamed up with Merial ...
- Americans' Spending Proves Love Of Pets
Marketing Daily, Tanya Gazdik - Thursday, August 20, 2015
With 62% of Americans having at least one pet in their househol ...
- Just Like Mom Used To Make: 'Fresh Baked' Food For The Pooch
MAD, Larissa Faw - Tuesday, August 11, 2015
Freshpet is introducing its "Fresh Baked" line of line of dog fo ...
- Fido Did It: Honest Kitchen Wants Pets To Confess
MAD, Larissa Faw - Friday, August 7, 2015
RTO+P is introducing its first effort for the per food company th ...
- Going To The Dogs: Pet Collective Site Won't Stay, Wants To Fetch New Subscribers
Around the Net in Video, P.J. Bednarski - Thursday, July 23, 2015
Fremantle North Americas Tiny Riot started The Pet Collective, a site f ...
- Nutro Campaign Intros Two Products
Marketing Daily, Tanya Gazdik - Sunday, July 5, 2015
"We know pet parents want to give their pets a food th ...
- Iams Campaign Focuses On Emotions
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2015
"Through the Mars Petcare transition, Iams has maintained its heritage and dedicati ...
- Battling Negative PR, Purina Takes Pride In Beneful
Marketing Daily, Aaron Baar - Monday, June 8, 2015
Facing a wealth of negative PR as it continues to battle ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, June 8, 2015
Pedigree's 'Feed the Good' campaign got off to a successful start ...
- Purina Aims To Increase Cat Adoptions
Marketing Daily, Tanya Gazdik - Tuesday, June 2, 2015
For every #MyRescueStory shared, Purina Cat Chow will help subsidize a c ...
- Pedigree Brings Global Effort To U.S.
Marketing Daily, Tanya Gazdik - Thursday, May 28, 2015
"We currently plan to feature 'The Walk' online and have a pa ...
- Eukanuba Campaign Focuses On Canine Longevity
Marketing Daily, Tanya Gazdik - Friday, May 22, 2015
"The campaign is aimed at pet parents who, like Eukanuba, are al ...
- Merial, Scott Foley, Raise Awareness Of Heartworm Disease
Marketing Daily, Tanya Gazdik - Friday, May 15, 2015
Actor Scott Foley, who plays Jake on the hit TV show "Scandal ...
- Battersea Dogs Home Launches Outdoor Dog That Follows Shoppers
Around the Net In MAD London, Sean Hargrave - Tuesday, May 5, 2015
Battersea Dogs and Cats Home have today launched a new form ...
- Blue Buffalo, Petco Partner For Cancer Awareness Month
Marketing Daily, Tanya Gazdik - Monday, May 4, 2015
For each bag of Blue Buffalo dog or cat food purchased ...
- Hartz Launches Flea/Tick Education Campaign
Marketing Daily, Tanya Gazdik - Friday, April 24, 2015
This dedicated messaging will be promoted through digital advertising and social medi ...
- Sheba Launches Effort To Support 'Perfect Portions' Entrees
Marketing Daily, Tanya Gazdik - Monday, April 13, 2015
The product is supported by an integrated marketing campaign, highlighting the innovatio ...
- Petco Videos Raise Awareness For Pet Adoption
Marketing Daily, Tanya Gazdik - Sunday, April 12, 2015
The documentary-style series features celebrities such as San Diego Padres pitcher Tys ...
- Human Food Companies Muscle In On Pet Food Market
Marketing Daily, Tanya Gazdik - Monday, April 6, 2015
Mergers and acquisitions in the $28 billion U.S. pet food market ha ...