- Mars' Temptations Intros 'Snacky Mouse' Treat Dispenser
Marketing Daily, Tanya Gazdik - Friday, March 20, 2015
"We hope the interactive aspect of the product encourages cat owners ...
- Purina Pet Care Brand Seeking European Digital Agency
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2015
Purina, the pet-care division of Nestle, has issued a Europe-wide digital bri ...
- Nature's Variety's Campaign To Help Save Stray Pets From Early Death
MAD, Larissa Faw - Wednesday, March 4, 2015
Some 3 million to 4 million adoptable pets are killed in U. ...
- Sheba Donates Food To Shelters
Marketing Daily, Tanya Gazdik - Wednesday, February 18, 2015
"While Random Acts of Kindness Day was the kickoff for this initiativ ...
- Air Canada Soars To Top Of Airline Category
Marketing Daily, Tanya Gazdik - Friday, February 13, 2015
"Expectations move at the speed of the consumer and all brands ha ...
- Smucker's Taking In Pets; Buys Maker Of 9Lives, Milk Bone
Marketing Daily - Top of the News, Thom Forbes - Wednesday, February 4, 2015
If it's Smucker's, it now has to be meow and woof, to ...
- Pet Market Driven By Uptick in Small Dogs, Aging Pets
Marketing Daily, Tanya Gazdik - Friday, January 30, 2015
"The shift towards smaller dogs is being driven by the aging populati ...
- Cats Go Crazy For Temptations Treats In True-To-Life Creative
Marketing Daily, Tanya Gazdik - Tuesday, January 13, 2015
"The new #PackAttack campaign is something that cat owners can relate t ...
- Hot Spot: Freshpet Welcomes 2015
Marketing Daily, Sarah Mahoney - Monday, January 5, 2015
We can't say goodbye to the holiday season without one final ta ...
- Realism-Fueled John Hancock Ads Intrigue Readers
Marketing Daily, Tanya Gazdik - Friday, January 2, 2015
With the plethora of reality-based TV shows, it's no wonder that ...
- Hispanics Fuel Growth In Dog Owner Population
Marketing Daily, Tanya Gazdik - Thursday, December 25, 2014
"Dog owners remain predominantly non-Hispanic white, but growth in the population ...
- PetSmart Going Private In $8.7 Billion Deal
Marketing Daily - Top of the News, Thom Forbes - Monday, December 15, 2014
In what is the largest private-equity deal of the year so fa ...
- Pet-Friendly Hotels Getting A Paw Up On The Competition
Marketing: Travel, Dave Spector - Monday, November 24, 2014
Hotel guests no longer need to leave their best friends at hom ...
- Premiumization Drives $7 Billion Natural Pet Product Market
Marketing Daily, Tanya Gazdik - Sunday, November 16, 2014
Pet product marketers can rest assured that the natural pet products tre ...
- Flea Product Maker Donates Products To Shelters
Marketing Daily, Tanya Gazdik - Wednesday, October 22, 2014
The maker of Ovitrol X-Tend Flea & Tick Spot On products h ...
- Online Retailers Positioned To Take Bite Out Of Pet Sales
Marketing Daily, Tanya Gazdik - Sunday, October 19, 2014
"To successfully compete with the likes of Amazon, traditional big-box pet retaile ...
- 9Lives Launches Social Media Campaign Starring Morris The Cat
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
The goal is to engage with current consumers in a new a ...
- Merial Promotes World Rabies Day
Marketing Daily, Tanya Gazdik - Thursday, September 25, 2014
Merial is encouraging dog owners to participate in the alliance's "Me a ...
- Terri & Sandy Solution Gets 'Real' For Freshpet
MAD, Larissa Faw - Friday, September 12, 2014
The pet food company is using its fan base in its n ...
- What Does Fido Think?
MAD, Larissa Faw - Wednesday, September 10, 2014
A new campaign for Big Lots, "Pet Focus Group," from O'Keefe, Reinha ...
- Lassie Makes The Rounds Sniffing Out Merchandising Deals
Marketing Daily - Top of the News, Thom Forbes - Monday, August 18, 2014
It's the sort of junket you might imagine a politician-turning-senior-statesman might tak ...
- Horses Essential To U.S. Pet Market
Marketing Daily, Tanya Gazdik - Friday, August 15, 2014
"Because economic conditions have been improving, and because those horse owners th ...
- NEW! Meow Mix Jingle Gets Electronic Dance Music Update
Out to Launch, Amy Corr - Friday, August 8, 2014
Everyone familiar with the classic Meow Mix jingle of yesteryear better s ...
- Friskies Launches Four-Legged Influencers List
Marketing Daily, Tanya Gazdik - Thursday, July 10, 2014
Nestle Purina PetCare's Friskies brand is launching The Friskies 50, a takeo ...
- Pet Pics Help Brands Win Facebook
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, July 9, 2014
Brands hoping to connect with consumers on social media might consider mixi ...
- Pet 'Humanization' A Boon For Marketers
Marketing Daily, Tanya Gazdik - Monday, July 7, 2014
The takeaway for pet merchandise marketers is that pet parents consider the ...
- PetSmart Charities, Match.com Pair For Dating Events
Marketing Daily, Tanya Gazdik - Friday, June 20, 2014
PetSmart Charities and Match.com have teamed up for a series of pet-friend ...
- Trump Las Vegas Enlists 'World's Cutest Dog'
Marketing Daily, Tanya Gazdik - Monday, May 12, 2014
Trump International Hotel Las Vegas is partnering with Boo, a Pomeranian w ...
- Purina Enlists Jordana Brewster For 'Paw It Forward'
Marketing Daily, Tanya Gazdik - Monday, May 5, 2014
Nestle Purina has signed actress Jordana Brewster to help launch its "P ...
- Purina One Plans 'Cat Cafe' For NYC
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
St. Louis-based Nestle Purina Pet Care is building on the feline phenomen ...