- Freshpet Lands In Whole Foods Supported By New Creative Campaign
MAD, Larissa Faw - Friday, April 18, 2014
The campaign is being developed by the brand's creative AOR Terry &am ...
- Is It Really An Empty Nest If There's A Pet In It?
Engage:Boomers, Stephen Reily - Monday, April 14, 2014
While the Great Recession continues to affect almost all consumer categories, o ...
- Milk-Bone Intros New 'Brushing' Product
Marketing Daily, Tanya Gazdik - Monday, April 14, 2014
"This ... drives awareness of the new product and the need ...
- PetSmart Selects OMD For Media Duties
MAD, Steve McClellan - Wednesday, April 2, 2014
OMD has won the PetSmart media planning and buying assignment after ...
- Friskies, Fine Brothers Partner For April Fools' Joke
Marketing Daily, Tanya Gazdik - Tuesday, April 1, 2014
"Friskies is very active in Internet cat culture, so when we hea ...
- Century 21 Plans YouTube Puppy Takeover
Marketing Daily, Tanya Gazdik - Wednesday, March 26, 2014
Century 21 is inviting YouTube visitors to fall in "puppy love" wi ...
- Canine Chic Gets Social Edge From American 'B'Eagle
Marketing Daily, Sarah Mahoney - Monday, March 24, 2014
Aspiring furshionistas have a shot at appearing in its next campaign, whi ...
- U.S. Pet Meds Sales Hit $8 Billion
Marketing Daily, Tanya Gazdik - Friday, March 21, 2014
Retail sales of pet medications were up 2% in 2013, reaching ...
- Meow Mix Cat Food Launches 'Catstarter'
Marketing Daily, Tanya Gazdik - Monday, March 17, 2014
Funding via Kickstarter, Indiegogo and similar groups is currently all the rag ...
- Purina's Friskies Enlists Grumpy Cat For SXSW Promo
Marketing Daily, Tanya Gazdik - Sunday, March 2, 2014
Pet food company Nestle Purina PetCare is enlisting the iconic Grumpy C ...
- Pedigree Creates Facebook-Inspired 'Look Back' Video
Marketing Daily, Tanya Gazdik - Wednesday, February 12, 2014
"When we saw how Facebook was celebrating their 10th anniversary, it real ...
- Kathy Ireland To Launch Pet Care Line
Marketing Daily, Tanya Gazdik - Thursday, January 9, 2014
Move over, Martha Stewart. Consumer pet products company Worldwise is partnering wi ...
- Okay, Let's Just Wallow In Adorable Dog Stories
The Social Graf, Erik Sass - Friday, December 20, 2013
Cats may dominate the world of memes, what with their agility, misplac ...
- Bissell Supports Animal Welfare Groups
Marketing Daily, Tanya Gazdik - Sunday, December 15, 2013
The Bissell Pet Foundation awarded more than $635,000 to 90 animal welfa ...
- Petco Urges Careful Pet Adoption
Marketing Daily, Tanya Gazdik - Tuesday, December 10, 2013
Petco is encouraging customers to answer three questions before adding a p ...
- Eukanuba Aims To Engage Dog Show Fans
Marketing Daily, Tanya Gazdik - Thursday, December 5, 2013
"No other dog show has offered this interactive capability so we're expecti ...
- Lift Me, Touch Me, Scan Me, Buy Me
Mobile Insider, Steve Smith - Friday, November 22, 2013
Getting shoppers to touch your product in a store gets you th ...
- Pet Trust Aims to Keep Pet Cancer On A Leash
Out to Launch, Amy Corr - Wednesday, November 13, 2013
Lucky underwear, tight work uniforms and one angry pilgrim. Let's launch! ...
- Merck Launches Pet Diabetes Campaign
Marketing Daily, Tanya Gazdik - Monday, November 11, 2013
Merck Animal Health is launching a global awareness campaign to support p ...
- How Google Analyzes Allergy Search Volume To Support Healthcare Marketers
SearchBlog, Laurie Sullivan - Friday, November 1, 2013
The Obama administration has recruited engineers from Red Hat and Oracle, alo ...
- Iams Promotes 'Shakeables' Via Online Video
Marketing Daily, Tanya Gazdik - Wednesday, October 23, 2013
Procter & Gamble's Iams pet food brand is promoting its new "Shakeable ...
- AAA, Best Western, Solicit Pet Travel Photos
Marketing Daily, Tanya Gazdik - Tuesday, October 8, 2013
AAA is soliciting pet travel pictures for its annual Petbook. Best Weste ...
- Discovery Debuts Animalist, New Video Net
Online Media Daily, Fern Siegel - Friday, October 4, 2013
Discovery Communications announces the debut of Animalist, a new online video netwo ...
- Purina Answers SOSes With Social Media
Marketing Daily, Karl Greenberg - Monday, September 23, 2013
Purina's Michael Kotick said the upside is big, since in today's connect ...
- Fancy Feast Redefines The Catwalk
Marketing Daily, Tanya Gazdik - Monday, September 16, 2013
Fancy Feast and celebrity fashion designer Malan Breton are redefining the catwa ...
- Internet Cat Video Festival Comes To Londonderry
Around the Net In OMD Europe, Tanya Gazdik - Thursday, September 12, 2013
The phenomenon of internet cat videos is having its own festival ...
- PetSmart Rides On Tails Of Humanization
Marketing Daily, Laurie Petersen - Tuesday, September 10, 2013
It's not just humans who are eating better foods these days. The ...
- Purina One Invites Food Bowl Creativity
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2013
Purina One is calling on cat lovers to create and share do-it-yourse ...
- Tweet A Paw To Be Green And Clean
Marketing Daily, Laurie Petersen - Sunday, August 25, 2013
"You Don't Have to Do Tricks to Be Green" is the tagli ...
- Merrick Enlists 'Cat Critic' To Support Purrfect Bistro
Marketing Daily, Tanya Gazdik - Thursday, August 22, 2013
Merrick Pet Care is launching a campaign to support its new Purrfe ...