- Criteo Retail Ads Bought Through Google In New Partnership
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 10, 2025
Criteo has announced a partnership with Google Search Ads 360 - ...
- Amazon To Enforce Title Requirements For Product Listings
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 14, 2025
Amazon has made significant changes to its product title listing policy a ...
- Google Researchers Warn AI Could Prompt 'Distrust' Of Information In Ads, Content
MediaDailyNews, Laurie Sullivan - Monday, July 8, 2024
Google DeepMind researchers released a report that warns misuse of AI ...
- Yelp Adds 8 Searchable Attributes Ahead Of July Disability Month
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
July is disability month in the U.S., so Yelp introduced eight attribut ...
- AI Products, Please: New Email Tool Can Help Consumers Find What They Want
Email Insider, Ray Schultz - Friday, April 12, 2024
Research shows that shoppers feel AI has improved the buying experience. ...
- 90% Of Retailers Say 'Just For You' Offers Will Replace Traditional Sales In 3 Years
Marketing Daily, Laurie Sullivan - Wednesday, November 8, 2023
More than half of retailers in a survey by Coveo say holid ...
- Tech Titans Meet On Capitol Hill To Shape AI Regulation
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among mo ...
- Reddit Contextual Keyword Targeting And Product Ads Launch
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertise ...
- Microsoft Advertising PLA Extensions Extend Ads On And Off Retail Sites
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 12, 2023
PLA Extensions, the first integrated retail media solution from Microsoft, allows bran ...
- Jungle Scout Debuts AI Service For Amazon Sellers
Email Marketing Daily, Ray Schultz - Friday, March 17, 2023
Users can generate listing copy, including titles and descriptions, Jungle Scout s ...
- Criteo Digs Deeper Into Retail Through Partnership, Acquisition
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 14, 2023
Criteo on Tuesday announced a retail media advertising agreement to become t ...
- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Kroger Precision Marketing Expands Access To Its Search Ad Inventory Through Three Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 28, 2022
Kroger Precision Marketing, the retail media business of Kroger, announced Monday t ...
- Google Adds Auto-Tagging To Merchant Center Free Listings
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 1, 2022
Google on Monday enabled auto-tagging for free product listing and free loc ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Univers ...
- Rising Ad Prices: What They Really Mean For Brands
Performance Marketing Insider, Laurie Sullivan - Monday, August 2, 2021
CPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Why Advertising Is Poised To Become Amazon's Main Business
Performance Marketing Insider, Joe Mandese - Friday, July 30, 2021
Advertising is now worth nearly five times as much as Amazon's reta ...
- Up The Amazon: Prime Day Sales Rose, But Not As Much As Ad Spend
Email Insider, Ray Schultz - Thursday, July 8, 2021
Click-through rates and conversions both rose YoY, partly due to more engagi ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on t ...
- Google To Remove Showcase Shopping Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Showcase Shopping ad groups will be removed and will stop serving a ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search Monitor
MediaDailyNews, Wayne Friedman - Thursday, October 1, 2020
Nielsen is partnering with The Search Monitor to provide real-time market da ...
- Can Google's Promise Of 2-Day Shipping Compete With Amazon Prime?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
COVID-19 has slowed most retailers and brands, as well as shipments ...
- Google Brings Free Listings To Search Results Page In U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 29, 2020
The move to switch buying options from paid to free listings exten ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not findi ...
- Google Allowing Retailers to Link PayPal, Google Merchant Center Accounts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 12, 2020
Each payment through PayPal costs the retailer a service fee similar ...
- Google Shopping Makes Listings Free
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2020
Starting next week, search results on Google Shopping will consist primarily ...
- Wayfair Ecommerce Site Sees Surge In Demand During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Wayfair released a sales update on Monday that says ecommerce sales shou ...
- What Searchers Click On
Performance Marketing Insider, Laurie Sullivan - Thursday, April 2, 2020
A recent study of organic search and paid-search data analyzes the ty ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To Consumers
Performance Marketing Insider, Laurie Sullivan - Friday, March 20, 2020
Luminati, which collects publicly available market stats, on Friday released data ...
- Amazon Takes UK, But Consumers Say Tech Search Results Lack Info
Performance Marketing Insider, Laurie Sullivan - Friday, February 21, 2020
About 31% of the searches are purchase driven and the remainder a ...