- ANA Study Reveals Progress In Programmatic Ad Quality, But Sees $21.6B In Missed Value
Research Intelligencer, Robert Williams - Tuesday, May 27, 2025
Just 41% of programmatic ad spending went toward impressions that met quali ...
- CTV, Social Media: Battling For 'Must Buy' Status
Advanced TV Insider, Wayne Friedman - Wednesday, April 30, 2025
A study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Viamedia Acquires LocalFactor, Strengthens Local Ad Options
MAD, Fern Siegel - Tuesday, March 25, 2025
The alliance gives LocalFactor customers more premium video-based inventory and customer suppor ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV Targeting
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
The integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Meta, Where's The AI Video Tech To Identify Hateful Trigger Words In Videos?
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
As I watched news of the domestic terrorist attack on New Year ...
- Social Video, CTV Are Top Choices For Streaming Ads
Research Intelligencer, Robert Williams - Wednesday, July 17, 2024
Three quarters of buying advertising on connected television apps is automated, ...
- Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
CTV advertising will continue to outpace social and search and programmatic-platform reven ...
- Google Must Face Antitrust Claims For Phasing Out Flash
MediaDailyNews, Wendy Davis - Friday, March 8, 2024
"The complaint plausibly alleges that through its Chrome browser, Google abruptly transition ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Spending Growth For Open Programmatic CTV Ads Slowed In Q3
Research Intelligencer, Robert Williams - Wednesday, November 22, 2023
Latin America's strength in open programmatic ad spending on CTV offset weakne ...
- OpenX Eliminates Resellers, Non-TV Content In New CTV Solution
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
The solution aims to streamline and improve transparency in CTV programmatic buy ...
- Premium Video Ad Views, Audience-Based Targeting See Strong 1H Growth
Advanced TV Insider, Karlene Lukovitz - Friday, October 13, 2023
The U.S. saw 6% YoY ad-view growth. Use of behavioral targeting lea ...
- TikTok Remains Favorite Social Media App For U.S. Teens
Research Intelligencer, Robert Williams - Sunday, October 15, 2023
Snapchat and Instagram also among the most popular social media apps amo ...
- Video Captions Are Especially Popular Among Younger Viewers Of Streaming
Research Intelligencer, Robert Williams - Friday, October 6, 2023
More than half of people who regularly use captions do so ...
- One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Data & Programmatic Insider, Laurie Sullivan - Monday, July 31, 2023
Programmatic has become much more popular among media owners. OOH screens gr ...
- Google Disregarded Own Rules On Ad Placements, Research Says
Research Intelligencer, Robert Williams - Wednesday, June 28, 2023
About 80% of the time, ads distributed by Google Video Partners don ...
- Delisted CTV Apps Shot Up 452% In Q3
Digital News Daily, Karlene Lukovitz - Tuesday, November 1, 2022
Marketers invested an estimated $3 million in programmatic ad spend on delist ...
- Study: Programmatic Transparency, Including Content Object Signals, Key In Driving CTV Buys
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Majorities of U.S. and UK advertisers surveyed indicate more granular content insigh ...
- CTV Advertising Can Reach 94% Of US Households
Research Intelligencer, Robert Williams - Wednesday, September 28, 2022
Open programmatic ad spending on connected television this year has risen 3 ...
- Amazon Sees Ad Growth As Brands Target Shoppers On Prime Day
Research Intelligencer, - Thursday, July 28, 2022
Advertisers boosted their spending by 62% from a year earlier on Amazon ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Selling In-House, In-House
The MediaPost Cases, Lisa Singer - Tuesday, June 14, 2022
Hunter Douglas has been on a five-year journey of bringing ever mo ...
- Streaming Time Grows With Smart TV Ownership Worldwide
Research Intelligencer, - Friday, May 20, 2022
Smart TVs posted the biggest increase in streaming time, with a 3 ...
- Growth Rate For Digital Ad Revenue Wanes As Recovery Persists
Research Intelligencer, - Tuesday, April 12, 2022
Yearly growth in U.S. digital ad spending slowed from 62% in t ...
- Mobile, Social, Digital Video Are Top Advertising Priorities For 2022
Digital News Daily, Karlene Lukovitz - Friday, December 17, 2021
Mobile video, in particular, is poised for growth. "As more consumers shi ...
- Advertiser/Agency Execs Fret At Complexity Of Digital Media Buying
Research Intelligencer, - Thursday, December 16, 2021
Managing campaigns now takes an average of nine types of software ...
- Advertisers See Media-Market Transparency As Top Concern
Research Intelligencer, - Wednesday, December 15, 2021
Many marketing professionals said external regulation is necessary to make the advertisi ...
- Media Buyers Are Upping Digital Video's 2021 Budget Share, But Also Linear's
Advanced TV Insider, Karlene Lukovitz - Friday, April 23, 2021
Media buyers surveyed by IAB at the end of Q1 now s ...
- SmileDirect Aligns Brand/Performance Mix With Every Video Screen
Brand Insider Podcast, Steve Smith - Thursday, March 11, 2021
SmileDirect has a lot of explaining to do. The maverick D2C smi ...