- It's RIP For Supply-Side Platforms And Here's Why
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Scott Braley, general manager of advertising platforms at Ooyala, writes in ExchangeWi ...
- Can Brandtech Save Adtech?
MediaDailyNews, Alex Bogusky - Tuesday, August 23, 2016
Adtech is IBM in 1984. Brandtech is Apple. The good news ...
- MediaBrix Brings In $6.5 Million To Ramp Up Programmatic, Hires New President
Mobile Marketing Daily, Ben Frederick - Monday, August 22, 2016
The company has hired Richard Kosinski, previously the U.S. president of vid ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
Real-Time Daily, Philip Rosenstein - Monday, August 22, 2016
The problem of advertising fraud has found a thoughtful opponent in t ...
- 33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments
Real-Time Daily, Philip Rosenstein - Tuesday, August 23, 2016
Global publisher and monetization platform 33Across announced Tuesday an expansion of i ...
- 'If You're Not Learning Programmatic, You Won't Have A Job In The Next Two Years'
RTBlog, Tobi Elkin - Tuesday, August 23, 2016
At the Programmatic Insider Summit in Lake Tahoe, there are many sma ...
- 'Audience Strategy Needs To Be A Pillar Of Data Strategy'
Show Daily, Philip Rosenstein - Tuesday, August 23, 2016
"Brands and agencies that understand the nature of cross-platform audiences will ...
- Can Data Alone Achieve Optimal Personalization?
Show Daily, Gavin O'Malley - Tuesday, August 23, 2016
No amount of data is going to enable the level of ...
- Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)
Show Daily, Joe Mandese - Tuesday, August 23, 2016
IPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuiti ...
- Centralized Buying Key To Cross-Channel Success
Show Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- The Many Hurdles Facing Audience-Centric Agencies
Show Daily, Gavin O'Malley - Tuesday, August 23, 2016
In their pursuit of an increasingly audience-centric approach, what sort of hurdl ...
- As Fraudsters Fake Viewability And Video Completions, Advertisers Risk Being Gamed
Around the Net in Real-Time, Tobi Elkin - Monday, August 22, 2016
Claudia Perlich, chief scientist for audience targeting firm Dstillery, says entities who ...
- B2B Executives Use Marketing Analytics To Boost The Bottom Line
Around the Net in Real-Time, Tobi Elkin - Monday, August 22, 2016
More B2B marketers are using marketing analytics to improve return on investme ...
- MediaBrix Raises Funds To Expand Programmatic, Names Unruly's Kosinski President/CRO
Mobile Marketing Daily, Joe Mandese - Monday, August 22, 2016
Mobile ad developer MediaBrix this morning announced a new round of ventu ...
- AppNexus Launches Programmatic Marketplace Transparency Tools
Real-Time Daily, Tobi Elkin - Monday, August 22, 2016
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics a ...
- The Trade Desk Files Paperwork To Go Public
Real-Time Daily, Tobi Elkin - Monday, August 22, 2016
The Trade Desk is one step closer to going public. The compa ...
- Study: Programmatic Ads Lead To 55% Lift In Offline Sales
RTBlog, Philip Rosenstein - Monday, August 22, 2016
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digit ...
- Not Freaking Out About Ad Blocking
Show Daily, Gavin O'Malley - Monday, August 22, 2016
Believe it or not, ad agencies are actually well positioned to addre ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
Show Daily, Philip Rosenstein - Monday, August 22, 2016
The problem of advertising fraud has found a thoughtful opponent in t ...
- Facebook Locked Into Cat-And-Mouse Game With Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Friday, August 19, 2016
Business Insider reports on the ping pong volley that's occuring between Facebo ...
- DigitasLBi Appoints Emily Macdonald Head Of Programmatic
Around the Net in Real-Time, Tobi Elkin - Friday, August 19, 2016
DigitasLBi has named Emily Macdonald as head of programmatic, a newly creat ...
- Connected TV, Data Come To The Aid Of The Parties
Audience Buying Insider, Karlene Lukovitz - Friday, August 19, 2016
Firms that manage databases on each side of the political aisle announc ...
- Almost Half Of Marketers In Study Serve Video Programmatically
Real-Time Daily, Philip Rosenstein - Friday, August 19, 2016
Online publication The Drum and the Trade Desk have partnered to analy ...
- The (Mobile) Video Viewability Challenge
Real-Time Daily, Stephen Upstone - Friday, August 19, 2016
While an agreement between all parties involved in delivering a campaign w ...
- Xaxis Ad Labs Says Data Helps Inform Creative Messaging
Real-Time Daily, Tobi Elkin - Friday, August 19, 2016
Most people in ad-tech land have heard of Xaxis, WPP's programmatic med ...
- Ping Pong For Good: Ad Tech And Ad Agencies Raise Funds For Charity
RTBlog, Tobi Elkin - Friday, August 19, 2016
More than 230 ad-tech and ad-agency professionals participated in the "Battle ...
- Pinterest Jumps Into Video-Ads Fray
Around the Net in Real-Time, Tobi Elkin - Thursday, August 18, 2016
Pinterest is getting into video advertising, according to a report in t ...
- Peer39 Integrates With Bucksense' Programmatic To Enhance Media Buying
Mobile Marketing Daily, Ben Frederick - Wednesday, August 17, 2016
Bucksense, a New York City-based programmatic platform and subsidiary of the Acotel-grou ...
- AudienceScience Opens Shanghai Office
Real-Time Daily, Tobi Elkin - Thursday, August 18, 2016
Advertising automation platform AudienceScience announced that it has opened an office ...
- Videology Says It's Improved Its Predictive Targeting Capabilities
Real-Time Daily, Tobi Elkin - Thursday, August 18, 2016
Ad-tech firm Videology announced that it has enhanced its ability to u ...