- New Program Aims To Train The Next Generation Of Digital Marketing And Media Leaders
RTBlog, Tobi Elkin - Thursday, August 18, 2016
A new program spearheaded by the IAB Education Foundation seeks to tra ...
- What Exactly Do You Mean By AI?
AI Insider, Sarah Fay - Tuesday, August 16, 2016
It happened again when I was on the phone with an emergi ...
- Simplification Of The Datascape & Mediascape
Online Spin, Cory Treffiletti - Wednesday, August 17, 2016
Being an ad guy at heart, and one who specifically grew o ...
- Facebook Fights Back
Programmatic Insider, John Motavalli - Wednesday, August 17, 2016
The outcome of the ongoing battle between Facebook and Adblock Plus wi ...
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
Real-Time Daily, Philip Rosenstein - Wednesday, August 17, 2016
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric soluti ...
- In-Browser Viewability Can Move Advertising Away From Legacy Of Waste
Real-Time Daily, John Douglas - Wednesday, August 17, 2016
With a clear definition of a viewable impression in hand, it's ti ...
- Boston.com Taps Taboola For Cross-Platform Audience Engagement, Monetization
Real-Time Daily, Tobi Elkin - Wednesday, August 17, 2016
Taboola on Wednesday announced that Boston.com will partner with it to integra ...
- VideoAmp Launches Advanced TV Ad-Buying Platform
Real-Time Daily, Philip Rosenstein - Thursday, August 18, 2016
VideoAmp, the cross-screen video-optimization platform, has launched an Advanced Television platform (AT ...
- Parse.ly Launches Data Pipeline For Real-Time Analytics
RTBlog, Tobi Elkin - Wednesday, August 17, 2016
There's been a lot of news lately about data management plaforms (DMP ...
- Amobee Launches Triggers To Target Consumers With Offline, Online Data
Real-Time Daily, Philip Rosenstein - Tuesday, August 16, 2016
Marketing technology company Amobee announced on Tuesday the release of Amobee Trigger ...
- Lotame Launches Data Product To Help Large Firms Gain Big-Picture View Of Customers
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Lotame announced the launch of a data product that can be integrat ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And Martech
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Magnetic is a company that provides an enterprise marketing platform with med ...
- The Advent Of Second-Party Data
RTBlog, Philip Rosenstein - Monday, August 15, 2016
We've all heard of first and third-party data, the bedrock of t ...
- AOL's 'Digital Prophet' Looks At Advertising With A Third Eye
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2016
AOL's resident digital profit David Shing talked with "Search Marketing Daily" duri ...
- Programmatic Maintains Momentum In Q2, Improves Transparency
Around the Net in Real-Time, Tobi Elkin - Friday, August 12, 2016
The programmatic marketplace continues to grow, a new study on global automat ...
- Facebook Ads Can Still Be Blocked, Adblock Plus Says
Around the Net in Real-Time, Tobi Elkin - Friday, August 12, 2016
Adblock Plus has come out swinging after Facebook's announcement that it wi ...
- Facebook Rolls Out Code To Nullify Adblock Plus' Workaround
Around the Net in Real-Time, Tobi Elkin - Friday, August 12, 2016
TechCrunch reports that "Adblock Plus launched a workaround to Facebook’s ad blo ...
- Moving Toward A Holistic Approach: Yield Management & Header Bidding
Real-Time Daily, Romain Job - Friday, August 12, 2016
The past months have seen a lively discussion about holistic yield manageme ...
- Facebook's Anti-Ad-Blocking Move Signals It's Time To Get Personal
Real-Time Daily, Andrea McFarling - Friday, August 12, 2016
In an age where almost everything has become tailored to personal preferenc ...
- Oracle Launches B2B Data Market, Enables Business Audience Targeting Programmatically
Real-Time Daily, Tobi Elkin - Friday, August 12, 2016
Oracle Data Cloud on Friday launched a business-to-business (B2B) audience data marketpla ...
- Teads Expands Sales Leadership Team In APAC
Real-Time Daily, Tobi Elkin - Friday, August 12, 2016
Outstream video ad provider Teads announced two key hires as it ste ...
- Programmatic Nuances In Europe and APAC
RTBlog, Tobi Elkin - Friday, August 12, 2016
Programmatic is evolving differently in Western Europe and Asia. Mobile platforms a ...
- Research from The Drum And The Trade Desk Finds Pogrammatic Video Set To Rise
Around the Net in Real-Time, Tobi Elkin - Thursday, August 11, 2016
Programmatic spend on video is set to rise over the next yea ...
- MobFox Partners With Pixalate For More Transparent Programmatic Ads
Mobile Marketing Daily, Ben Frederick - Wednesday, August 10, 2016
Matomy, a worldwide media company, announced today that its mobile ad platfo ...
- Data Beyond Programmatic: Fuel For Martech/Ad Tech Convergence
Real-Time Daily, Nathan Carver - Thursday, August 11, 2016
The data-management platform (DMP) has proven to be an effective technology f ...
- SourceKnowledge Releases New SaaS Platform For Programmatic Clients
Real-Time Daily, Philip Rosenstein - Thursday, August 11, 2016
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platfor ...
- IAB Overhauls Attribution, Releases New Primer
Real-Time Daily, Tobi Elkin - Thursday, August 11, 2016
The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of t ...
- Olympic Games Provide Global Platform For New Ad Initiatives
Real-Time Daily, Philip Rosenstein - Friday, August 12, 2016
With millions across the world tuning into the Olympic games on vario ...
- P&G Steps Away From Targeted Ads On Facebook -- Why?
RTBlog, Tobi Elkin - Thursday, August 11, 2016
Earlier this week, Procter & Gamble, the world's largest advertiser, announced ...
- iProspect Hires Ex-Google Exec To Run Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 10, 2016
iProspect appears to be on a winning streak. Just months before i ...