- Marketing Tech Over Ad Tech
Around the Net in Real-Time, Tobi Elkin - Friday, August 26, 2016
The Wall Street Journal reports that startups are increasingly having trouble raisi ...
- Premium Programmatic? Don't Hold Your Breath
Audience Buying Insider, Karlene Lukovitz - Friday, August 26, 2016
While the television inventory available through programmatic buying has indisputably broadened ...
- Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
Real-Time Daily, Philip Rosenstein - Friday, August 26, 2016
Programmatic cloud marketing and prediction management platform Wise Data Media on Mond ...
- Extreme Reach, Samba TV Partnership Connects Ad Content With Analytics, TV Ad Effectiveness
Real-Time Daily, Tobi Elkin - Friday, August 26, 2016
Extreme Reach, an enterprise cloud platform company that aids workflows for ...
- What Does Facebook's Move Into Header Bidding Mean?
RTBlog, Tobi Elkin - Friday, August 26, 2016
Facebook's joining the header bidding party; what does it mean for ...
- WPP Makes The Case For Measurement Despite ComScore Troubles
Around the Net in Real-Time, Tobi Elkin - Thursday, August 25, 2016
WPP posted decent growth on second-quarter sales, "but the results were marr ...
- Facebook's New Plan To Expand Its Ad Network
Around the Net in Real-Time, Tobi Elkin - Thursday, August 25, 2016
According to a report in The Information, Facebook’s mobile ad network ...
- Jivox Launches Platform For Dynamic, Personalized Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
Jivox introduced a new set of capabilities that will enable brand markete ...
- WeatherAlpha Brings Custom, Targetable Weather Attributes To Drawbridge Cross-Device Identity Platform
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
WeatherAlpha announced that its proprietary WeatherEdge data intelligence technology has been integrat ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device Targeting
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Brands need to leverage deterministic and probabilistic models to do cross-device targetin ...
- Adelphic, Grapeshot Team For Live Audience Targeting, Brand Safety Too
Real-Time Daily, Tobi Elkin - Thursday, August 25, 2016
Adelphic and Grapeshot announced that ad buyers can now use Live Audienc ...
- 4C Hires Anupam Gupta As CPO
Real-Time Daily, Philip Rosenstein - Wednesday, August 24, 2016
Data science and media technology company 4C announced Wednesday the appointment ...
- Agencies: Programmatic Still Pre-Post-Web
Real-Time Daily, Joe Mandese - Thursday, August 25, 2016
For all the talk about the impact of programmatic media buying ...
- Summit Reveals Varied Approaches, Need To Improve Ad Experiences
RTBlog, Tobi Elkin - Thursday, August 25, 2016
This week's Programmatic Insider Summit covered a lot of ground. Panels, keynote ...
- Wunderman's Caspar Schlickum On His Mission To Unite Creative And Tech
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
Wunderman last month said its APAC operations would be helmed by Xax ...
- Analytics Are The Number One Marketing Technology
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
According to research from Clutch in partnership with R2integrated, 75% of U. ...
- Most U.S. Publishers Rely On A Mix Of Ad Support And Subscriptions
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
It's no secret that ad blockers have changed the way traditional publishe ...
- Google Adds Programmatic Support To DFP API
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, August 24, 2016
Google added support for programmatic guaranteed deals to the DoubleClick for Publishe ...
- Div Turakhia Talks About Programmatic's Rise In Asia
Digital News Daily, John Motavalli - Wednesday, August 24, 2016
This week, Chinese investors spearheaded by Miteno bought ad tech startup Media.n ...
- What Comes After Ad Blocking? A Call To Creativity
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
During a panel on ad blocking at MediaPost's Programmatic Insider Summit, agen ...
- Magnetic Names Paul Phillips Chief Data Officer
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Marketing technology firm Magnetic on Wednesday named Paul Phillips its chief da ...
- Time Inc. Partners With Index Exchange On Header Bidding Wrapper
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Time Inc. announced that it has selected programmatic marketplace Index Exchange ...
- JICWEBS Names BPA Worldwide Ad Fraud Verification Provider
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
BPA Worldwide on Wednesday announced that the Joint Industry Committee for W ...
- Centralized Buying Key To Cross-Channel Success
Real-Time Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Dstillery And White Ops Expand Partnership To Focus On Mobile Ad Fraud
Real-Time Daily, Tobi Elkin - Wednesday, August 24, 2016
Dstillery and White Ops have announced an expanded partnership that will combi ...
- Ad Blocking Presents An Opportunity To Experiment On New Platforms
RTBlog, Tobi Elkin - Wednesday, August 24, 2016
Craig Key, SVP of Media at space150, says ad blocking offers ...
- Agencies Need To Do A Better Job Of Integrating Cross-Device Targeting
Show Daily, Tobi Elkin - Wednesday, August 24, 2016
Brands need to leverage deterministic and probabilistic models to do cross-device targetin ...
- No More Publishers At Time Inc. -- Why? COO Mark Ellis Explains
Supply-Side Insider, Erik Sass - Wednesday, August 24, 2016
Mark Ellis, Time Inc. president and chief operating officer for sales a ...
- Ad Tech In 2020
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
Tim Whitfield, director of technical operations at GroupM, concludes his multi-part seri ...
- Header Bidding Vs. Google's First Look
Around the Net in Real-Time, Tobi Elkin - Tuesday, August 23, 2016
The Drum takes a look at header bidding, which it says h ...