- Bloomberg Sees Cross-Platform Deals Constrained By Agency Buying Process
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 26, 2016
True cross-platform digital video advertising deals can emerge only when agencies chan ...
- TV Business Targets Digital Viewership Claims With Proposed Measurement Standard
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 26, 2016
The Video Advertising Bureau, a TV trade group, is proposing metrics th ...
- Programmatic Increases Cost, But Produces Better-Performing Ads
MediaDailyNews, Laurie Sullivan - Monday, April 25, 2016
The rise in programmatic media buying and publishing continues to drive ...
- PushSpring Adds MediaMath As Data Destination Partner
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
MediaMath will include PushSpring's proprietary mobile app data on its programmatic demand-si ...
- Non-Human Traffic Is Down, Viewability Is Up In Q1 2016
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreas ...
- OpenX Reports 300% Increase In Header Bidding In Q1 2016
Real-Time Daily, Tobi Elkin - Tuesday, April 26, 2016
In its first-quarter progress report, programmatic ad tech provider OpenX on Tuesd ...
- Triton Digital Partners With Dentsu Subsidiary To Bring Digital Audio Ad Exchange To Japan
Real-Time Daily, Tobi Elkin - Tuesday, April 26, 2016
Triton Digital on Tuesday announced a partnership with Cyber Communications, Inc. (CCI ...
- Prospects For In-App Programmatic Ads Depend OnTargeting Improvements
RTBlog, Tobi Elkin - Tuesday, April 26, 2016
What's holding budget back from in-app mobile programmatic advertising? The lack ...
- YouTube Faces Challenges In Quest For TV Ad Dollars
Around the Net in Real-Time, Tobi Elkin - Monday, April 25, 2016
While YouTube has been one of the biggest beneficiaries of advertisers shifti ...
- Mobile Ad Blocking's Real, But New Data Suggests It May Not Matter
Around the Net in Real-Time, Tobi Elkin - Monday, April 25, 2016
AdRoll President CMO Adam Berke tells Mashable he thinks the hype th ...
- JUICE Mobile Launches Mobile Advertising Futures Market
Mobile Marketing Daily, Ben Frederick - Friday, April 22, 2016
JUICE Mobile, a mobile ad tech firm, announced the launch of ...
- Criteo Picks Integral Ad Science For Brand Safety
Real-Time Daily, Felicia Greiff - Monday, April 25, 2016
Criteo announced Monday it's partnering with Integral Ad Science to ensure invento ...
- Winning Over The Ad Blockers
Real-Time Daily, Stephen Upstone - Monday, April 25, 2016
A quick search of Google Trends, and it's clear interest in ...
- PaperG Rebrands As 'Thunder,' Launches New Creative Tool For Facebook
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Creative management platform PaperG has rebranded as "Thunder" and launched a n ...
- YuMe Urges Shareholders To Vote For Its Director Picks, Support Strategic Plan
Real-Time Daily, Tobi Elkin - Monday, April 25, 2016
Audience technology provider YuMe on Monday sent a letter to stockholders ...
- Independent Third Party Is Needed To Track Ad Blocking Data And Patterns
RTBlog, Tobi Elkin - Monday, April 25, 2016
GroupM calls for an "industry-wide collaboration" to address issues around ad-blocking, alo ...
- Nexstar's Yashi To Launch Integrated Local TV, Digital Ads
Television News Daily, Wayne Friedman - Friday, April 22, 2016
Programmatic/ad tech company Yashi has launched the first local TV integrated line ...
- Xavis Names Harry Harcus UK MD
Around the Net In MAD London, Sean Hargrave - Friday, April 22, 2016
Xaxis, WPP's programmatic media and audience platform, has appointed Group M's digit ...
- Former Mozilla VP Darren Herman Starting His Own Holding Co.
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
Darren Herman, Mozilla's former VP of content services, is launching a new holdi ...
- Keeping Up With Privacy Concerns In Online Advertising
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
In a post on the Federal Trade Commission's (FTC) blog, Jessica Ric ...
- Q1 Ad Tech M&A Deals Added Up To $2.4 Billion
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
The Drum reports that Q1 2016 was the third-highest for ad tech/marte ...
- Digital Ad Revenue Rose 20% in 2015
Around the Net in Real-Time, Tobi Elkin - Friday, April 22, 2016
Digital advertising revenues reached $59.6 billion in the U.S. during 2015, representi ...
- 'Equitable Optimization' In Broadcast Via Enhanced Data: A Test In Progress
Audience Buying Insider, Karlene Lukovitz - Friday, April 22, 2016
U.S. International Media (USIM) is spearheading a test for a retail clie ...
- IAB Reports $59.6 Billion In 2015, Mobile And Programmatic Drive Growth
MediaDailyNews, Laurie Sullivan - Thursday, April 21, 2016
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 201 ...
- Will We Elect The Candidate Who Shouts the Loudest?
MediaDailyNews, George Simpson - Thursday, April 21, 2016
I think that social media (instead of display advertising) does a bett ...
- LittleThings Adds Direct Sales Team
Mobile Marketing Daily, Ben Frederick - Thursday, April 21, 2016
LittleThings might not be a household name right now, but they've stealthi ...
- Digital Ad Revenue Hit $60B, Mobile Up 66% In 2015
Real-Time Daily, Felicia Greiff - Thursday, April 21, 2016
The IAB and PwC found U.S. digital ad revenue reached $60 billi ...
- How To Reduce Non-Human Traffic Rates From 10% To 2% In Programmatic
Real-Time Daily, Jon Espejo - Friday, April 22, 2016
Non-human traffic. Fraud. Bad actors. These dirty words are thorns in programmatic ...
- Screen-Savvy, Dedicated E-Sports Enthusiasts Offer Untapped Marketing Challenge
RTBlog, Felicia Greiff - Friday, April 22, 2016
A new report from PwC confirmed that e-sports is blowing up ...
- Google Wants In On The Linear And Addressable TV Market
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
AdExchanger reports on Google's TV ambitions. Specifically, the company wants a pie ...