- Students At Canadian College Learn The Ins And Outs of Programmatic With Centro
Real-Time Daily, Felicia Greiff - Thursday, April 28, 2016
Canadian college Sheridan will use Centro's technology to promote its classes a ...
- Flashtalking Taps New SVP U.S. Client Operations And VP Platform Operations
Real-Time Daily, Felicia Greiff - Thursday, April 28, 2016
Ad server and dynamic creative solution provider Flashtalking made two additions ...
- AppNexus Names AJ Kintner To Sales Post Ahead Of A New Buy-Side Offering
Real-Time Daily, Tobi Elkin - Thursday, April 28, 2016
AppNexus on Thursday named AJ Kintner to a high-ranking sales post ...
- How Do The TV Guys Think About Programmatic?
RTBlog, Tobi Elkin - Thursday, April 28, 2016
At MediaPost's Outfront event on Wednesday, media agency pros debated the prospec ...
- Adobe Sets Triggers For Programmatic Messages
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 27, 2016
Adobe will release a remarketing tool Thursday that automatically triggers an emai ...
- P&G Finds More Room To Improve Ad Agency Costs
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
P&G, which reported better-then-expected earnings for its first fiscal quarter, has be ...
- The Future Of The Internet Is At Stake With Next-Generation Ad Blocking
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
"Ad blocking at the network level undercuts consumers' ability to control t ...
- Shine to IAB: Focus on the True "Bad Actors"
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
Roi Carthy, Chief Marketing Officer at Shine, that helps wireless carriers bri ...
- Using Data In Predictive Analytics Helps B2Bs Throughout The Funnel
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
B2B brands have so much data in their arsenals but they ne ...
- Marketing Technology Industry Sees Growing Consolidation
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
Contrary to popular opinion, based on Q1 2016 research from Luma Partner ...
- Carriers Have Approached Ghostery About Using Its Tech To Deploy Network-Level Ad-Blocking
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
Earlier this month, Ghostery revealed that it is "in discussions with leadi ...
- After Media: Aligning Agency/Client Goals is Key
MAD, Omari Matthew - Wednesday, April 27, 2016
Speaking at OMMA SF on the “After Media: The Rise of t ...
- Martech Is Closer To The C-Suite
Marketing Daily, Omari Matthew - Wednesday, April 27, 2016
Responding to the need for advertisers to find technology partners that c ...
- The Increasing Importance Of The CFO In Marketing Decisions
Marketing Daily, Omari Matthew - Wednesday, April 27, 2016
At our OMMA Boston event last week, Andrew Graff, CEO, Allen & Gerritsen argu ...
- What Do Time Inc. And Its Viant Have To Tell Us?
Programmatic Insider, John Motavalli - Wednesday, April 27, 2016
Jon Schulz, CMO at Viant, the ad tech and content (MySpace) compa ...
- Nest And MGM Resorts Lean In On Analytics
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
Have marketers chosen patterns over people? Executives from Forrester Research, MGM Resor ...
- 3 Lessons Facebook Can Teach Ad-Tech Industry
Real-Time Daily, Victor Wong - Wednesday, April 27, 2016
It might sound obvious, but one of the best ways to ceme ...
- Are Young Companies Ready For Programmatic?
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
Programmatic is a major undertaking, especially for young companies like Jet.com. ...
- Beyond Blocking: Building Better Creative
Real-Time Daily, Omari Matthew - Tuesday, April 26, 2016
At our OMMA Boston panel Beyond Blocking: "Building the Better Customer Experience ...
- Is Creative Planning Too Subjective and Labor Intensive?
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
Also on the Beyond Blocking panel, Alan Pafenbach, Creative Director, SapientNitro argues that publishe ...
- When Martech Eats Adtech: The Next 3-5 Years
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
On our “When Martech Eats Adtech” panel at OMMA Boston, Craig Pall ...
- When Martech Eats Adtech: Data And Technology Are Not Enough
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
During the OMMA SF panel “When Martech Eats Adtech”, Cory Treffiletti, CM ...
- BPA Responds To Call To Track Ad-Blocking Data
Real-Time Daily, Tobi Elkin - Wednesday, April 27, 2016
BPA Worldwide, a not-for-profit media auditor, has stepped up to respond ...
- GroupM Report Suggests It Might Be Time To Ditch The Zero In 30-Second Ads
RTBlog, Tobi Elkin - Wednesday, April 27, 2016
GroupM's Interaction 2016 Report, out this week, offers some revealing and high ...
- Why Chris Copeland Left GroupM For Yieldbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2016
While Chris Copeland spent a combined eight years at GroupM Next servi ...
- GroupM Connect: WPP's Response To Mainstreaming Programmatic
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 26, 2016
AdExchanger offers an in-depth look at WPP's GroupM's Connect, a unit ...
- Bloomberg Sees Cross-Platform Deals Constrained By Agency Buying Process
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 26, 2016
True cross-platform digital video advertising deals can emerge only when agencies chan ...
- TV Business Targets Digital Viewership Claims With Proposed Measurement Standard
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 26, 2016
The Video Advertising Bureau, a TV trade group, is proposing metrics th ...
- Programmatic Increases Cost, But Produces Better-Performing Ads
MediaDailyNews, Laurie Sullivan - Monday, April 25, 2016
The rise in programmatic media buying and publishing continues to drive ...
- PushSpring Adds MediaMath As Data Destination Partner
Real-Time Daily, Felicia Greiff - Tuesday, April 26, 2016
MediaMath will include PushSpring's proprietary mobile app data on its programmatic demand-si ...