- How To Reduce Non-Human Traffic Rates From 10% To 2% In Programmatic
Real-Time Daily, Jon Espejo - Friday, April 22, 2016
Non-human traffic. Fraud. Bad actors. These dirty words are thorns in programmatic ...
- Screen-Savvy, Dedicated E-Sports Enthusiasts Offer Untapped Marketing Challenge
RTBlog, Felicia Greiff - Friday, April 22, 2016
A new report from PwC confirmed that e-sports is blowing up ...
- Google Wants In On The Linear And Addressable TV Market
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
AdExchanger reports on Google's TV ambitions. Specifically, the company wants a pie ...
- A Guide To Counter Ad-Blocking Tech
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
AdExchanger took a look at three companies that are providing anti-ad-blocking solution ...
- Ad Tech Is Broken -- Here's How Newsrooms Can Help Fix It
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
Poynter interviewed a developer at Salon who discussed ad -ech challenges. ...
- Researcher Revises Worldwide Ad Spending Growth Downward
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
Spending on paid media globally will rise 57% in 2016 to $542. ...
- Republican Ad Agency Gears Up For Elections With Rocket Fuel
Real-Time Daily, Felicia Greiff - Thursday, April 21, 2016
When politicians, committees, PACs and corporations want to reach voters across t ...
- Media DIY: Honest Assessment Before Taking The Plunge
Real-Time Daily, Aidan Cardella - Thursday, April 21, 2016
Who doesn't admire the do-it-yourselfer? A DIYer has control of the projec ...
- PulsePoint Officially Launches Header Bidding Product, Touts Average CPM Increases Of 147%
Real-Time Daily, Tobi Elkin - Thursday, April 21, 2016
PulsePoint, a global programmatic advertising platform, on Thursday announced new header biddi ...
- AppNexus Sees MRC Accreditation As Move Toward Viewability-Based Future
Real-Time Daily, Felicia Greiff - Thursday, April 21, 2016
AppNexus announced updates to its viewability offering on Thursday, as well ...
- Taboola's Full Page Personalization Tool Offers Customized On-Site Experience
Real-Time Daily, Tobi Elkin - Thursday, April 21, 2016
Taboola on Thursday said it has implemented its Full Page Personalization technolo ...
- 20% To 50% Of Media Spend Wasted In Siloed Planning Methods
Real-Time Daily, Tobi Elkin - Thursday, April 21, 2016
In a new white paper, "Cross-Screen Planning," TubeMogul says the way markete ...
- BPA Worldwide Extends TAG Certification To AppNexus, Engage:BDR, GumGum And OpenX
Real-Time Daily, Tobi Elkin - Friday, April 22, 2016
BPA Worldwide on Thursday said it certified ad tech providers AppNexus, engage:BD ...
- Facebook's Move To Improve Transparency
RTBlog, Tobi Elkin - Thursday, April 21, 2016
It's about time: this week Facebook made strides toward improving transparency ...
- Google, Microsoft Expected To Report Slower Growth
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2016
Alphabet -- Google's parent company -- and Microsoft will report quarterly earnin ...
- Yahoo's Digital Ad Revenue Takes A Tumble
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Telecom giant Verizon has emerged as a leading contender to take ov ...
- In Q1, Omnicom's Accuen Adds $25M In New Revenue
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
It was a good Q1 for Omnicom's Accuen trading desk, since programmat ...
- Standards, Measurement Top Challenges For New Ad-Tech Stack
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Changes in programmatic technology are shifting the landscape for the ad-tech stac ...
- Marketing Technology Evolves U.S. Media Buyers' Approach
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
Research from Forrester and data management platform Krux shows that 1:1 med ...
- Ad Blocking Is Gaining Ground In The U.K.
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 20, 2016
More than a quarter of U.K internet users will block ads ...
- Rocket Fuel's Programmatic Platform Ties In Merkle Data
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 20, 2016
Rocket Fuel said Wednesday that Merkle’s DataSource is now available through i ...
- What Are The Challenges For Native Mobile Programmatic?
Native Insider, Tobi Elkin - Wednesday, April 20, 2016
Native ads that appear on publishers' websites as branded or sponsored conte ...
- Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion
Real-Time Daily, Tobi Elkin - Wednesday, April 20, 2016
Sovrn on Wednesday said it completed its acquisition of U.K.based OnScroll, whi ...
- Teads Opens Video Ad Ops to Canada
Real-Time Daily, Felicia Greiff - Tuesday, April 19, 2016
Native video ad platform Teads announced Tuesday that it's launching business ...
- Facebook Partners With Integral Ad Science, Nielsen And comScore On Viewability
Real-Time Daily, Felicia Greiff - Tuesday, April 19, 2016
Facebook announced new partners for ad viewability verification today including Integral ...
- Google's Latest Move Is Validation For Header-Bidding Direction
Real-Time Daily, Mike Seiman - Tuesday, April 19, 2016
Last week, Google announced that it will test exchange bidding in Dynam ...
- Compensation Choice: A Better Way To Stop Ad Blocking
RTBlog, Tobi Elkin - Wednesday, April 20, 2016
According to an Accenture study that broke in Real-Time Daily earlier th ...
- Lotame Looks To Local TV For Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Lotame CEO Andy Monfried tells AdExchanger the company has a big advanta ...
- MediaMath Launches Marketing Institute In APAC
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
MediaMath has launched the New Marketing Institute (NMI), the company’s education a ...
- Twitter Makes It Easier For Large Brands To Target Smaller Groups
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Adweek reports that Twitter is making it easier for larger brands ...