The Increasing Importance Of The CFO In Marketing Decisions

At our OMMA Boston event last week, Andrew Graff, CEO, Allen & Gerritsen argued that the CFO is becoming more powerful in making marketing decisions. Agencies without CIOs need to come to the table with a business-focused approach and outlook in order to compete with other outcome-based agencies and garner new business.


Watch the rest of the OMMA Boston Conference here

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