- Publishers' Ad Transaction Costs Rise, Despite Shift To Automated Buying: Survey
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 31, 2021
Time-consuming ad trafficking, billing and other manual functions reduce ad profitability a ...
- Apple Offers News Publishers A Commission Break... If They Join New Partner Program
Digital News Daily, Karlene Lukovitz - Friday, August 27, 2021
Larger publishers can now qualify for a 15%, instead of 30%, f ...
- Recovery In Ad Spending Mostly Lifts Digital Sales
Publishing Insider, - Tuesday, August 24, 2021
The boost was seen in the recent earnings reports of publicly trad ...
- Substack Will Accept Bitcoin For Email Newsletter Subs
Email Marketing Daily, Ray Schultz - Monday, August 23, 2021
Writers can get paid in the cryptocurrency if they so choose, t ...
- Nonprofit News Outlets Should Target Recurring Revenue
Publishing Insider, - Monday, August 16, 2021
In addition to seeking recurring contributions from individuals, nonprofit news outlets al ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 13, 2021
CivicScience execs spent the last few months securing initial funding for t ...
- How To Choose An Email Newsletter Platform
Around the Net in Email, Ray Schultz - Tuesday, August 3, 2021
Starting an email newsletter takes some thinking. First, you have to deci ...
- 'Fortune' Auctions NFT Tied To Crypto Cover Story
Publishers Daily, Ray Schultz - Monday, August 9, 2021
There are 256 NFTs from artist pplpleasr, selling for a fixed pri ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 20 ...
- Lawmakers Introduce Bills To Protect Journalists From Harm, Surveillance
Publishing Insider, - Wednesday, August 4, 2021
The legislation would make it a federal crime to intentionally intimidate ...
- HUMAN Fellowship Honors Late Co-Founder
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
The Dan Kaminsky Fellowship will be awarded to those who innovate f ...
- Hearst's iCrossing Acquires Mediablaze
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 3, 2021
Hearst's abandoned plans to integrate iCrossing into a new Solutions and Servic ...
- Publishers Gain Predictive Tech To Serve Best-Performing Recommendations From Multiple Vendors
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 2, 2021
WhizzCo built a predictive AI algorithm supported by a machine-learning neural netwo ...
- Substack Acquires Letter, Newsletter Platform With Several Top Writers
Email Marketing Daily, Ray Schultz - Thursday, July 29, 2021
"What you read matters -- and the determination to nurture a med ...
- How LinkedIn Marketing Solutions Biz Exceeded $1 Billion For The Quarter
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 28, 2021
The company's ad business surpassed $1 billion in revenue in Q2 20 ...
- Taboola To Acquire Connexity For $800 Million
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Taboola on Friday announced its intent to acquire Connexity from Symphony Technolo ...
- Engaged Readers Drive Outsized Response To Subscription Offers
Publishing Insider, - Wednesday, July 21, 2021
Improving the efficiency of subscription offers has become more important for ne ...
- Scraping Doesn't Violate Anti-Hacking Law, Press Freedom Group And News Publishers Argue
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Interpreting the Computer Fraud and Abuse Act to prohibit scraping could "outl ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers ...
- Google's New Way To Optimize Videos For Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Publishers of video content can now use the SeekToAction markup language ...
- Taboola Powers Personalized News Feeds Now In More Than 80 Countries
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
Taboola, which powers recommendations, on Monday released numbers reflecting the significant adopti ...
- Publishers Grapple With Bringing Workers Back To Offices
Publishing Insider, - Monday, July 19, 2021
There is a major disconnect between management and workers throughout the econo ...
- New Proposed Postal Rates Could Hurt Small Publishers
Publishers Daily, Ray Schultz - Monday, July 12, 2021
The rates would leap by 8% for periodicals, forcing many to tr ...
- Study: Publishing Rebounded By The End Of 2020, But Challenges Remain
Publishers Daily, Ray Schultz - Thursday, July 8, 2021
The top digital performers generated 26% revenue growth for the year. B ...
- Study: Publishers See Global Economy As Biggest Future Challenge
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
Most foresee a decline in display advertising for the industry overall, b ...
- Second Go-Around, Verizon Media Adds To Its Partnership With Catalina
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 29, 2021
Did that ad improve the way you measure targeting? Catalina today announc ...
- RTB House Testing FLoC: What Executives Learned
Data & Programmatic Insider, Laurie Sullivan - Monday, June 28, 2021
RTB House has been testing Google's Privacy Sandbox tools, including Federated Learni ...
- Put Your Money Where Your Email Is: Brands, Publishers Are Investing This Year
Email Insider, Ray Schultz - Friday, June 25, 2021
Almost all brands say scaling their email is a priority in 202 ...
- House Bill Seeks To Shore Up Local Journalism
Publishers Daily, Ray Schultz - Friday, June 18, 2021
The bipartisan bill would provide tax credits to newspapers, subscribers and advertis ...
- Media Companies Resume Hiring Plans After Steep Cuts
Publishing Insider, - Thursday, June 17, 2021
The steep drop in job cuts and the pickup in hiring pla ...