- Email Safe Haven: Are Facebook's Policies Driving Brands Away?
Email Insider, Ray Schultz - Thursday, August 9, 2018
Email offers greater control than Facebook, PowerInBox CEO Jeff Kupietzky says, a ...
- Maven To Acquire Say Media, Expands Share For Premium Ad Spend
Publishers Daily, Sara Guaglione - Tuesday, August 7, 2018
Maven, a company that provides a publishing platform and ad tech ...
- Allrecipes, Tito's Vodka Team For AI-Based Virtual Bartender
AI & IoT Daily, Chuck Martin - Monday, July 30, 2018
Meredith's Allrecipes food site is partnering with Tito's Handmade Vodka for ...
- The Cloud Comes To The 'Times': Inside The New York Times' Email Operation
Email Insider, Ray Schultz - Friday, July 27, 2018
The paper of record describes its new cloud-based email platform, designed ...
- 'Mad Magazine' Comes to Snapchat, Snap Introduces Private Ad Marketplace
Publishers Daily, Melynda Fuller - Thursday, July 26, 2018
The iconic title is taking its brand to Snapchat, where it wi ...
- Print Advertisers Down 13% In First 4 Months Of 2018
Publishers Daily, Sara Guaglione - Monday, July 23, 2018
There were 151,825 advertisers in print during those four months, down fr ...
- Dennis Publishing Likely To Be Sold To Private Equity Firm, Exponent
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
Sky News is reporting private equity firm, Exponent, is on the ver ...
- Nissan Kicks, 'Billboard' Partner For August Festival
Marketing Daily, Tanya Gazdik - Friday, July 20, 2018
Throughout the festival, an immersive in-vehicle experience will be set up f ...
- NBCUniversal Bets On 'Bluprint' To Boost Direct-To-Consumer Offerings
Digital News Daily, Alex Weprin - Tuesday, July 17, 2018
NBCUniversal is rebranding its video subscription service Craftsy as "Bluprint," expanding fr ...
- Hearst To Pay $50 Million In Subscriber Data Case
Around the Net in Email, Ray Schultz - Friday, July 13, 2018
Hearst Communications Inc. will pay $50 million to settle a class acti ...
- The Art Of Creating An Email Newsletter
Around the Net in Email, Ray Schultz - Tuesday, July 10, 2018
Email newsletters create engagement and traffic. But they have to be goo ...
- Substack Generates Paid Email Newsletter Subscriptions
Around the Net in Email, Ray Schultz - Monday, July 9, 2018
Over 11,000 Substack email newsletter subscribers are paying for content. On averag ...
- Protecting Advertisers, Publishers From Bot Clicks In Campaigns
Publishing Insider, Sara Guaglione - Friday, July 6, 2018
Many publishers and advertisers alike cite ad fraud as a big probl ...
- New Chicago Newsletter Gets Old Site's Email List
Around the Net in Email, Ray Schultz - Tuesday, July 3, 2018
Block Club Chicago, a new email newsletter, has access to the DNAin ...
- USA Today Network Launches Conservative Initiative
Publishers Daily, Sara Guaglione - Wednesday, June 27, 2018
Called "Views from the Right," the initiative comes out of The Indianapol ...
- Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data
MediaDailyNews, Laurie Sullivan - Tuesday, June 26, 2018
The companies say ad buyers can transact traditional ad buys integrated wi ...
- Former Conde Nast Exec Jim Norton Named IAB Executive-in-Residence
Publishers Daily, Sara Guaglione - Tuesday, June 26, 2018
He will work with the IAB to educate members and incumbent bran ...
- USA Today To Launch Email Newsletter With Conservative Skew
Around the Net in Email, Ray Schultz - Tuesday, June 26, 2018
USA Today is launching a conservative email newsletter for heartland readers. T ...
- 'Maxim,' Lagardere Sports and Entertainment Refresh Magazine's Events
Publishers Daily, Melynda Fuller - Wednesday, June 20, 2018
The events, which are branded as "part fantasy, part aspirational and pa ...
- Magazine Brands Celebrate Pride Month
Publishing Insider, Sara Guaglione - Monday, June 18, 2018
Among the pubs participating: Billboard, with openly gay teen singer Troye Siv ...
- USA Today Uses Salesforce To Drive Its Email Marketing
Around the Net in Email, Ray Schultz - Friday, June 15, 2018
USA Today has a massive subscriber base. It is using Salesforce Marketi ...
- Study: Conde Nast Has More Influence on Consumers Than Google or Facebook
Publishing Insider, Melynda Fuller - Thursday, June 14, 2018
Consumers spend a bulk of their time in the influence or pre-sear ...
- Financial Times Shuts Open Marketplace To Reduce GDPR Risk
Around the Net in Email, Ray Schultz - Wednesday, June 13, 2018
The Financial Times shut down its open marketplace activity to reduce t ...
- Sotheby's International Realty To Create Custom Pub With Dow Jones Media Group
Publishers Daily, Melynda Fuller - Wednesday, June 13, 2018
In a first of its kind partnership between the two groups, Sotheby ...
- PRINT Act Introduced By House Of Reps To Protect Publishers From Tariffs
Publishing Insider, Melynda Fuller - Tuesday, June 12, 2018
The PRINT Act study is meant to directly explore the types ...
- All The News That's, Well, Fit: Nielsen Finds Little Negative Impact
Research Intelligencer, Joe Mandese - Tuesday, June 12, 2018
News, even politically charged or "negative" coverage, has little negative impact ...
- Reducing The Fiddle Work In Email Newsletter Publishing
Around the Net in Email, Ray Schultz - Friday, June 8, 2018
Email newsletter production is fraught with difficulties, ranging from broken links ...
- Publishers Determine Best Way To Use Facebook Post-Algorithm Changes
Publishers Daily, Sara Guaglione - Thursday, June 7, 2018
Publishers often feel they are at the mercy of Facebook's algorithm ...
- Hearst Newspapers Tracks Users To Attract Digital Subscribers
Publishers Daily, Sara Guaglione - Tuesday, June 5, 2018
The company can look at engaged users who come to a si ...
- 'National Geographic' Helps Enhance Brands' Digital Reach
Publishing Insider, Melynda Fuller - Wednesday, June 6, 2018
National Geographic's brand strategy is built to support its entire network ...