- How Publishers Can Prepare For A Cookieless Future
Publishing Insider, - Tuesday, June 15, 2021
They are expected to seek direct deals with marketers less likely ...
- Digital Investments Are Still Key For Publisher Ad Growth
Publishing Insider, - Monday, June 14, 2021
To better control their destiny, publishers need to diversify their sources ...
- AI Is Ready To Enter The Publishing Game
Media Insider, Maarten Albarda - Friday, June 11, 2021
The editors of a Charlotte, NC newsletter experimented with letting an ...
- Publishers Bank On First-Party Data To Drive Subs, Ad Revenue
Publishers Daily, Ray Schultz - Thursday, June 10, 2021
Meredith, Conde Nast, Vice and 'The New York Times' say first-party da ...
- Publishers Can Reduce Subscriber Churn By Updating Collection Methods
Publishing Insider, - Friday, June 11, 2021
Updating back-office functions may not be as glamorous as other parts ...
- Apple's Latest Privacy Updates Will Hurt Value Of Ad Inventories
Publishing Insider, - Wednesday, June 9, 2021
Apple users will be able to hide their internet address information ...
- NetWise Claims Tool Helps B2B Publishers Target Audiences
Publishers Daily, Ray Schultz - Monday, June 7, 2021
The NetWise Audience Platform does not require an engineering team to us ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 7, 2021
The development team is working with Amazon, eBay and others to integra ...
- Should Publishers Worry About Twitter's Content Strategy?
Publishing Insider, - Wednesday, June 2, 2021
Twitter this week began offering a local weather report called "Tomorrow," providi ...
- What NFTs Mean For Advertising, Content, Alternative Revenue
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 1, 2021
Many brand assets can be turned into collectible non-fungible tokens. The technolo ...
- Google's Antitrust Settlement In France Should Embolden Publishers
Publishing Insider, - Tuesday, June 1, 2021
The complaint accused the search giant of abusing its power in t ...
- Yahoo Ups Mental Health Awareness, Launches Project To Destigmatize
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Seventy-six percent of Yahoo users say their mental health has been impact ...
- Redskins Rebrand, Led By Former WSJ Exec,Transforms Washington Football Team Image
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 27, 2021
As the team rebrands from the Washington Redskins, it hired Will Misselbro ...
- New York's Privacy Bill Is Too Onerous For Publishers
Publishing Insider, - Thursday, May 27, 2021
The bill could negatively affect publishers by diminishing the value of the ...
- It's The News Brand, Not Its Content, Stupid
Red, White & Blog, Joe Mandese - Wednesday, May 26, 2021
There's a fascinating new study from the Knight Foundation indicating that t ...
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
Email Insider, Ray Schultz - Tuesday, May 25, 2021
Readers in the younger age groups will subscribe to newsletters if th ...
- How Can Publishers Meet Demand For Ad Flexibility Amid Trending Topics?
Publishing Insider, - Tuesday, May 25, 2021
Amid the competition for consumer attention, campaigns that refer to the ne ...
- Consuming A More Balanced Media Diet
Media Insider, Kaila Colbin - Friday, May 21, 2021
Like ice cream, the feeling of being right tastes sweet in t ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
At a time when ad pros seem to take print editions f ...
- California City Ends Lawsuit Against Bloggers For Publishing Police Records
Publishers Daily, Ray Schultz - Wednesday, May 19, 2021
Fullerton must pay $350,000 and apologize on its website for accusing t ...
- Piano Raises $88M, Uses Funds To Enhance Analytics, Data Offerings
Publishers Daily, Ray Schultz - Tuesday, May 18, 2021
LinkedIn foresees growth in subscription sign-ups for publishers as it works mo ...
- How Will Retailer Media Networks Affect Publishers?
Publishing Insider, - Monday, May 17, 2021
As much as retailers spend on print and digital advertising every yea ...
- Newspaper Groups Urge Biden To Use Their Members' Pages To Promote Vaccines
Publishers Daily, Ray Schultz - Thursday, May 13, 2021
Such advertising would reach some people without broadband, while supporting local newspaper ...
- Shareholders Sue To Block Tribune Sale To Alden
Publishers Daily, Ray Schultz - Thursday, May 13, 2021
Three complaints allege that the company failed to disclose pertinent information ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Clinch on Thursday announced it has received $10 million in Series ...
- 'The Appeal' Recognizes New Union, Pulls Back From Layoffs
Publishers Daily, Ray Schultz - Wednesday, May 12, 2021
Nonprofit group was pursuing significant staff reductions while restructuring. ...
- Yext Runs First TV Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Yext began running a 1990s-themed integrated marketing campaign earlier this week ...
- Travel + Leisure: Extending A Venerable Brand
Marketing Insider, Harvey Chipkin - Wednesday, May 12, 2021
The T+L name, purchased by hotel company Wyndham, now replaces time-share bran ...
- News Media Alliance Pushes Lawmakers To Let Publishers Band Together
Digital News Daily, Wendy Davis - Monday, May 10, 2021
News Media Alliance is stepping up efforts to urge lawmakers to pa ...
- Vice Media Said To Target $3 Billion Valuation With SPAC Deal
Publishing Insider, - Tuesday, May 11, 2021
The deal would mark a significant write-down of its $5.7 billion valuati ...