- Magna Trial Finds Consumers Hold Brands Responsible When Ads Don't Align With Content
MediaDailyNews, Joe Mandese - Monday, January 23, 2023
"Ad environments that fall into grey areas require careful judgment calls ...
- McDonald's Celebrates Lunar New Year
Marketing Daily, Todd Wasserman - Monday, January 16, 2023
The ad features content creator Karen Cheng, who reminisces about spending t ...
- Wendy's Aims To Take Sting Out Of Unlucky Day With Fry Deal
Marketing Daily, Todd Wasserman - Friday, January 13, 2023
Wendy's offers free fries on "Fry-Day the 13th" with any purchase ma ...
- Marketing All Star: Carl Loredo
MediaPost All Stars, Lukas Harnisch - Sunday, January 8, 2023
Wendy's has seen some of its most ambitious years under the guidan ...
- Fast-Food Restaurants' Embrace Of Veganism: Kinda Slow
Marketing Daily, Todd Wasserman - Friday, January 6, 2023
Veganism as a movement hasn't quite hit the level in which fast-fo ...
- KFC Celebrates 'Me Time' With A Chicken Pot Pie
Marketing Daily, Todd Wasserman - Friday, January 6, 2023
A woman enjoys the KFC Pot Pie by herself as her fami ...
- Chipotle Kicks Off 2023 With New Snapchat AR Experience
Digital News Daily, Colin Kirkland - Tuesday, January 3, 2023
The lens will launch Jan. 13 -- also known as "Quitter's Day ...
- Chick-fil-A, Mtn Dew Most-Read CPG/QSR Stories Of 2022
Marketing Daily, Steve Ellwanger - Tuesday, January 3, 2023
Mtn Dew was the subject of the #1 most-read story, about t ...
- Burger King Goes Global
Marketing Daily, Todd Wasserman - Friday, December 30, 2022
International Original Chicken Sandwich line includes Italian version, with lightly breaded pat ...
- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Radical Personalization: Humanizing the Digital Experience...With Data
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
A common data model has been critical to Whataburger's radically personalized...and personal...approa ...
- Loyalty is Glocal: KFC's Data-Driven Value Exchanges
The MediaPost Cases, Lisa Singer - Thursday, February 2, 2023
What drives consumer loyalty to dining brands? A global view suggests the ...
- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Checking In On McDonald's Automated Location
Marketing Daily, Todd Wasserman - Friday, December 23, 2022
Consumers not always happy about receiving burgers via conveyor belt: "If th ...
- Starbucks Unions Strike As Negotiations Stall
Around the Net In Brand Marketing, Phyllis Fine - Sunday, December 18, 2022
"The union organizing Starbucks workers declared a strike at dozens of stor ...
- Taco Bell Doubles Down On Mexican PIzza
Marketing Daily, Todd Wasserman - Saturday, December 17, 2022
Limited-edition varieties launch in Oklahoma City (Cheesy Jalapeno Mexican Pizza) and Omah ...
- Tim Hortons' 'Nest' Campaign Highlights Importance Of Kindness
MAD, Fern Siegel - Wednesday, December 14, 2022
Restaurant chain Tim Hortons is launching its holiday campaign with a 60-seco ...
- Domino's Delivery Cars Get Hit By Lightning
Marketing Daily, Todd Wasserman - Monday, December 12, 2022
It's all symbolic of the chain adding more EVs to its delive ...
- McDonald's Seasonal Deals Also Aim To Promote App Use
Marketing Daily, Todd Wasserman - Sunday, December 11, 2022
Consumers get a free six-piece Chicken McNuggets with a $1 minimum purcha ...
- Starbucks Invites U.S. Beta Testers To Try 'Odyssey' Web3 Rewards Program
Digital News Daily, Colin Kirkland - Thursday, December 8, 2022
Odyssey invites customers to engage with interactive and gamified "Journeys," earning stam ...
- Domino's Electrifies Pizza Delivery With Chevy Bolt EVs
Marketing Daily, Tanya Gazdik - Sunday, December 4, 2022
The pizza company is launching two giveaways, giving customers the chance ...
- Dunkin' Shows An Old-Fashioned Xmas Village
Marketing Daily, Todd Wasserman - Sunday, November 27, 2022
Part of the ad, focused on the red holiday cup, has ...
- Protest Over Nondairy-Milk Surcharge Temporarily Closes Detroit Starbucks
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 20, 2022
PETA protestors encased their feet in cement and blocked entrances at ...
- Domino's Pre-Turkey Day Deals
Marketing Daily, Todd Wasserman - Friday, November 18, 2022
Domino's doesn't put turkey on its pizzas. But to celebrate the run- ...
- Starbucks Solidifies Gen Z Appeal
Marketing Daily, Todd Wasserman - Saturday, November 12, 2022
"Starbucks is not the coffee your parents drink, but the coffee th ...
- Starbucks Attracting Younger Customers, Per CEO
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 8, 2022
Starbucks delivered a positive earnings report for the quarter in part d ...
- A Brownie With Attitude: Magnolia Bakery Features Talking Snacks
Marketing Daily, Todd Wasserman - Tuesday, November 8, 2022
Rendered in stop-motion animation, cup of pudding bemoans "a flight with ...
- McDonald's Launches Limited Edition Sandwiches
Marketing Daily, Todd Wasserman - Friday, November 4, 2022
The Smoky BLT Quarter Pounder with Cheese was also available last ye ...
- Paying More For That Burrito
Marketing Daily, Todd Wasserman - Friday, October 28, 2022
McDonald's and Chipotle have raised menu prices lately with few consequences, ...
- Slice Of Life And Cheese: Domino's Throws 'Pizza Party Of One'
Marketing Daily, Todd Wasserman - Friday, October 21, 2022
The chain, which previously experimented with slices in 2014, is now offeri ...