- Taco Bell Fires Another Shot In The Breakfast War With McDonald's And Shows Its Chops
Video Insider, Molly Fessenden - Monday, April 14, 2014
Can Taco Bell dethrone McDonald's in the world of fast food breakfast ...
- Taco Bell Debuts 2nd Breakfast Spot
Marketing Daily, Karlene Lukovitz - Monday, April 7, 2014
Eight days after announcing the national rollout of its first breakfast me ...
- 'Ronald McDonalds' Endorse Taco Bell Breakfast Menu
Marketing Daily, Karlene Lukovitz - Thursday, March 27, 2014
Voiceovers set up the joke with statements like, "You will never gue ...
- Taste And Tech: Papa John's Nears Digital Tipping Point
MoBlog, Steve Smith - Wednesday, March 26, 2014
In the fiercely competitive pizza category, tech leadership means convenience and spee ...
- Big Restaurant Chains' Growth Slowed In 2013
Marketing Daily, Karlene Lukovitz - Tuesday, March 25, 2014
Limited-service restaurants saw an average sales gain of 3.9%. Within this categor ...
- Mobile Payments on the Fast Food Menu
MobileShopTalk, Chuck Martin - Monday, March 24, 2014
The advancement and adoption of mobile payments is picking up steam, ...
- Taco Bell Runs Naughty TV Ad For 'Happier Hour'
Marketing Daily, Karlene Lukovitz - Thursday, March 20, 2014
The spot shows three different scenarios in which male/female pairs -- offi ...
- Yawn! More Wallet Fixation: BK To Add M-Payments
MoBlog, Steve Smith - Thursday, March 20, 2014
Burger King will enable all 7,000+ of its U.S. outlets to acce ...
- How Consumable Brands' TV Ads Performed In 2013
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2014
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV a ...
- Chipotle Cooks Up Homegrown MLS Deal
Marketing Daily, Karl Greenberg - Monday, March 3, 2014
The keystone component is a national grassroots youth soccer program culminating, duri ...
- Quiznos Flounders As Chipotle Sizzles
Marketing Daily - Top of the News, Thom Forbes - Friday, February 28, 2014
Quiznos, which at one time looked liked a credible competitor in t ...
- McDonald's Latest Brand To Employ Snapchat
Marketing Daily, Karlene Lukovitz - Wednesday, February 26, 2014
McDonald's joined Snapchat and promoted it with some Twitter teasers last wee ...
- McDonald's Launches Eastern New England Push
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
In addition to promoting McDonald's' coffee and breakfast menu, the new campai ...
- Emotional Expectations For Brands Reach New Highs
Marketing Daily, Karlene Lukovitz - Monday, February 3, 2014
Brand Keys' annual Customer Loyalty Engagement Index again confirms that overall dynam ...
- Wienerschnitzel's Retro Campaign Puts On The Dog
Marketing Daily, Karlene Lukovitz - Thursday, January 30, 2014
Wienerschnitzel, which bills itself as the world's largest hot dog chain, h ...
- Pizza Hut Live-Auditions Fans For Game Day Spot
Marketing Daily, Karlene Lukovitz - Tuesday, January 28, 2014
The brand will run nine new 30-second spots on the Fox netwo ...
- The Never-Ending, Mobile Testing Mentality
MobileShopTalk, Chuck Martin - Monday, January 27, 2014
Early in the mobile commerce revolution, the concept of test and lea ...
- Wendy's Video Series Stars ESPN's Jay Bilas
Marketing Daily, Karlene Lukovitz - Thursday, January 23, 2014
Each of the videos shows him interviewing and playing one of fi ...
- Arby's Names Fallon As New Lead Agency
MAD, Larissa Faw - Tuesday, January 21, 2014
The QSR chain called a review last fall shortly after the arriv ...
- McDonald's Launches Olympics Social Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 21, 2014
McDonald's athlete ambassadors, including U.S. hockey player Patrick Kane, Canadian hockey play ...
- Ace Metrix Reveals Most Effective 2013 TV Ad Brands
Marketing Daily, Karlene Lukovitz - Thursday, January 9, 2014
Winners are based on their Ace Scores, which reflect the interplay betwe ...
- KFC Engagement Push Includes iPhone-Shot TV Ads
Marketing Daily, Karlene Lukovitz - Saturday, January 4, 2014
That new brand tagline is being deployed across digital and social medi ...
- Pizza Hut in GIF Exchange Promo
Marketing Daily, Karlene Lukovitz - Monday, December 23, 2013
To promote holiday orders -- and in particular an updated offer f ...
- What To Do With 10 Million Lbs. Of Chicken?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 24, 2013
Wonder how to create a viral story? Just wing it. ...
- Chick-Fil-A Tests Check-ins, Mobile Payments
Around the Net in mCommerce, Chuck Martin - Thursday, December 12, 2013
Chick-Fil-A is piloting a mobile application in six markets within the Unit ...
- Tablets & Serving Restaurant Customers at 100,000 Tables
MobileShopTalk, Chuck Martin - Wednesday, December 4, 2013
More mobile technology is going to be on the table. Actually, ...
- Dunkin' Offers Contest-Winning T-Shirts
Marketing Daily, Karlene Lukovitz - Monday, November 25, 2013
Dunkin' Donuts is selling T-shirts featuring the winning design from its fir ...
- Movie Trailers Help Drive Social Heat For Subway
Marketing Daily, Karlene Lukovitz - Wednesday, November 13, 2013
The trailers, and videos combining clips and Subway promos, are among ma ...
- Arbitrator Rules Starbucks Owes Kraft $2.8 Billion
Marketing Daily - Top of the News, Thom Forbes - Wednesday, November 13, 2013
An arbitrator yesterday ordered Starbucks to pay nearly $2.8 billion to Mondel ...
- Heads Up: Making Fun Probably Isn't The Best Way To Get Their Attention
Engage:Millennials, MaryLeigh Bliss - Friday, November 8, 2013
We often tell brands that one key of representing and talking ...