- Sports Programming Helps Linear TV Reach Younger Audiences
Research Intelligencer, - Monday, April 4, 2022
Most live sports content in the U.S. remains available across traditional broadca ...
- NCAA Gets Really 'Mad,' Surges 24%
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
This year, four games have exceeded 10 million viewers, vs. none la ...
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B Sellout
MediaDailyNews, Nicholas Schiavone - Thursday, March 31, 2022
Technically, the most Nielsen can determine is whether a TV set ...
- Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
Television News Daily, Wayne Friedman - Monday, March 28, 2022
The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. i ...
- Oscar Ratings Were Up, And So Were Onstage Assaults
TVBlog, Adam Buckman - Tuesday, March 29, 2022
Much of Sunday's Oscar show was an off-putting train wreck long befo ...
- How Low Can It Go? Fading Oscars To Try, Try Again This Sunday
TVBlog, Adam Buckman - Wednesday, March 23, 2022
Last year at this time with the pandemic still raging, the Osca ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...
- Nielsen's 'Gauge' Sees Slight February Declines In Streaming, Cable, Broadcast; Video Games Rise
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
All key categories in Nielsen's monthly "Gauge" took a hit. Only i ...
- Comscore, SMI Strike Deal For Advanced eCPM Metric
Television News Daily, Wayne Friedman - Thursday, March 17, 2022
Comscore has struck a deal with Standard Media Index to offer ...
- Allen Media Group Sues Nielsen For 'Misrepresentation,' 'Concealment'
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
Entertainment production company and TV station owner Allen Media Group is sui ...
- Big Agencies In Discussion To Rate Credibility Of Ad-Supported Podcasts
MediaDailyNews, Joe Mandese - Wednesday, March 16, 2022
As many as four holding companies are in talks with NewsGuard, whi ...
- Tom Brady's Return -- Break Out Of The Huddle And Watch Ratings Rise
TV Watch, Wayne Friedman - Wednesday, March 16, 2022
Brady led the league in touchdown passes and passing yards this pa ...
- 24/7 Russia-Ukraine Coverage Drives News Network Viewing
Television News Daily, Wayne Friedman - Thursday, March 10, 2022
The three major 24/7 TV news networks posted more soaring gains driv ...
- Fox Corp.: Distribution Revenue Expanding Faster Than Advertising
Television News Daily, Wayne Friedman - Thursday, March 10, 2022
CEO Lachlan Murdoch says Fox doesn't position itself as competition against oth ...
- VAB: Nielsen's New 'Big Data' Measure Is Flawed
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
The VAB is demanding that Nielsen immediately stop releasing its new mo ...
- Dramatic News Coverage Of War In Ukraine Means Fewer Ads, Higher Viewing, Tough Decisions
TV Watch, Wayne Friedman - Friday, March 4, 2022
Right now, viewers are demanding more content -- and at the sa ...
- Biden's State Of The Union Address Earns 38.2M Viewers, Highest Since 2019
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Viewing totals for this year's address included both out-of-home and CTV viewin ...
- Comscore Posts Net Income Results, Q4 Revenues Up 7%
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
As big network groups look to establish alternative currencies for TV measuremen ...
- Nielsen Expands Data Deal With Experian For Its Identity System
MediaDailyNews, Wayne Friedman - Monday, February 28, 2022
Experian's data will expand Nielsen's Identity System with IDs for open w ...
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
In response to trade reports earlier this week about its plans ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brand ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- Winter Olympics Wipeout: A Couple Of Theories
TVBlog, Adam Buckman - Wednesday, February 23, 2022
Media distractions, too many Olympic events and the state of the wor ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...
- NewsGuard Enters Russian-Ukrainian War, The Disinformation Part
Marketing Politics Weekly, Joe Mandese - Monday, February 21, 2022
NewsGuard is publishing reports in two formats: One rating Russia's major propagan ...
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
This year's Super Bowl drew some 112 million average minute total ...
- Super Bowl Viewing Projected To Rise As Much As 20% Due To Increased Streaming
Television News Daily, Wayne Friedman - Tuesday, February 8, 2022
As NFL games gain popularity, one industry estimate predicts live Super Bo ...
- NBC Says Beijing Olympics Scores Well For Marketers, Nielsen Shows Initial Low TV Viewing
Television News Daily, Wayne Friedman - Monday, February 7, 2022
NBC says Olympic marketers are getting high value, despite lower initial Nielsen-measur ...
- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...