- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...
- MRC Updates Comscore Audit, Says Report Expected In Early Q3
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
Comscore resubmitted its TV service to the MRC's accreditation process in Octob ...
- Fox News Starts 2022 Leading Prime Time Viewing; MSNBC, CNN Fall Behind
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Amidst expectations that the November midterm elections will build TV news viewin ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Roku claims its OneView is the first ad-buying platform to enable Niels ...
- Fox, CBS Post Best NFC, AFC Championship Game Viewing In Over 6 Years
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Fox's airings of the Los Angeles Rams vs. San Francisco 49ers, ...
- AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
Television News Daily, Wayne Friedman - Monday, January 31, 2022
TV ad spend on AVOD platforms is forecast to grow 43% ...
- Olympic Opening Ceremonies Viewing Plummets 63%
Television News Daily, Wayne Friedman - Monday, February 7, 2022
NBCU's Beijing Winter Olympics opening ceremony sank to a new Olympic line ...
- MRC: VAB Incorrectly Represents Nielsen Undercounting
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2022
The VAB report this week cited undercounting with out-of-home TV viewing a ...
- VAB Estimates Nielsen Undercounting Equals $700M Ad Spending Loss
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
The VAB says 33 networks were affected, which in total undercounted 3 ...
- NFL Divisional Games Grow 22% In Viewership YoY
Television News Daily, Wayne Friedman - Tuesday, January 25, 2022
Four highly competitive division-round postseason NFL games notched a strong 22% high ...
- 2021 Media Supplier of the Year: NewsGuard
Agency of the Year, Joe Mandese - Monday, January 10, 2022
By working with agencies to use its ratings as part of "inclusio ...
- NFL Regular-Season Games Rise 7% To Average 16.3 Million Viewers
Television News Daily, Wayne Friedman - Wednesday, January 12, 2022
NBC's "Sunday Night Football" grew 7% to 17.7 million Nielsen-measured viewers, whi ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
Television News Daily, Wayne Friedman - Thursday, January 6, 2022
The service will offer deduplicated analysis of media consumption and audiences acro ...
- NBA Sees Surprising 10% Rise In National TV Viewership; TNT Up 22%, ESPN Grows 4%
Television News Daily, Wayne Friedman - Wednesday, December 29, 2021
Some analysts say the NBA is part of a general overall upti ...
- Best/Worst 'Informers' Of The Year
MediaDailyNews, Joe Mandese - Wednesday, December 29, 2021
Media veracity watchdog NewsGuard published its annual list of best and wor ...
- CBS Stations Slam Nielsen's Inclusion Of Broadband-Only Homes
Television News Daily, Wayne Friedman - Thursday, December 23, 2021
According to CBS' analysis of first- and third-party research, Nielsen is overstating/over-representi ...
- MRC Audit Uncovers 'Accuracy Issues' With Broadband-Only, Recommends Nielsen Hold Off
MediaDailyNews, Joe Mandese - Thursday, December 23, 2021
The disclosure follows Nielsen's decision to incorporate broadband-only homes into its univer ...
- Nielsen Understated OOH TV Viewing Since Sept. 2020
Television News Daily, Wayne Friedman - Wednesday, December 22, 2021
"We are greatly concerned that 'Nielsen One' is being built atop ...
- IPG Mediabrands' Magna, Disney Join Nielsen One Alpha
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
Nielsen One Alpha will focus on ad campaigns, not programming, and ...
- Spotify Launches Five-Star Rating System For Podcasts
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 16, 2021
Spotify announced today that it will roll out a five-star rating syst ...
- Mobile SSP Kargo Begins Blocking Ads On Misinformation Sites
MediaDailyNews, Joe Mandese - Thursday, December 16, 2021
Kargo claims to be the first mobile-focused SSP to utilize NewsGuard's veraci ...
- OpenWeb Partners With NewsGuard To Combat Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
OpenWeb on Thursday announced a partnership with NewsGuard to help OpenWeb comb ...
- CNN Suspends Prime-Time Host Chris Cuomo 'Indefinitely'
Television News Daily, Wayne Friedman - Wednesday, December 1, 2021
Chris Cuomo has been suspended because of his involvement in attempting ...
- Firm Posts Ranking Of Top U.S., U.K. Retailers By Reputation
Email Marketing Daily, Ray Schultz - Wednesday, December 8, 2021
Firms' standing in the Reputation Retail Industry 2021 report is based ...
- Streamers Get Higher Marks For Ethical Media Than Social Networks
Television News Daily, Wayne Friedman - Monday, December 6, 2021
Consumers gave premium streaming platforms a "net ethical" score of 42, whi ...
- IPG Mediabrands Rating TV News Buys Based On Misinformation, Will Use In Upfront
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The deal with NewsGuard is exclusive to IPG clients, and covers 1 ...
- Traditional, Streaming Sports TV Viewing Grows Overall, But Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Tuesday, November 30, 2021
Although pay TV subscriber homes continue to decline overall, regular sports viewe ...
- NBC Ramps Up Beijing Olympics Marketing Amidst Rising Political Concerns In China
Television News Daily, Wayne Friedman - Monday, November 29, 2021
Much of the marketing has been around TV promotional spots -- so ...
- October Cable TV News Viewing Records Declines
Television News Daily, Wayne Friedman - Tuesday, November 2, 2021
Much of this decline was expected after a big 2020 presidential y ...
- Neeva Search Engine Turns On NewsGuard Service
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 2, 2021
Neeva, an ad-free subscription-based search startup founded by former head of Goog ...