- Sports Programming Extends Reach With Social Media
Research Intelligencer, - Monday, May 2, 2022
The Olympic Games in Tokyo saw the highest TV viewership, while t ...
- James Corden's Exit And The State Of Late-Night TV
TVBlog, Adam Buckman - Monday, May 2, 2022
There was a time when late-night TV was one of the mo ...
- Nielsen Revenue Inches Up, Acquisition Deal To Close Later This Year
MediaDailyNews, Wayne Friedman - Friday, April 29, 2022
Following news of a proposed buyout last month, Nielsen Holdings posted directional ...
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-gra ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With Nielsen
Television News Daily, Wayne Friedman - Friday, April 29, 2022
Tubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- MRC Puts Comscore Digital On Hiatus While It Makes Methodological Changes
MediaDailyNews, Joe Mandese - Tuesday, April 26, 2022
Comscore said it is making methodological changes to deal with Google's deprecati ...
- Scatter Market Deemed 'Soft,' Prices Weak Vs. Last Year's Upfront
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
First- and second-quarter TV scatter ad inventory is showing weak "visibility" ...
- Roku Adds Measurement Partners For Media-Mix Modeling
Television News Daily, Wayne Friedman - Monday, April 25, 2022
Roku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- Nielsen: March TV Viewing Down, But Streaming Time Spent At New High
Video Insider, Karlene Lukovitz - Tuesday, April 26, 2022
Smaller, specialty streamers continued to edge up in share of overall streami ...
- Analyst Reports Nielsen Services Will Be Reaccredited Soon
MediaDailyNews, Joe Mandese - Monday, April 25, 2022
A vote on accrediting its digital service may be weeks away, b ...
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
"This enhanced monitoring program is now underway, and will be continued in ...
- Streaming Climbs To Near 30% Share Of All Total Day Viewing
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Streaming TV viewing in March had a 29.7% share of all tot ...
- In Days Of Old, TV Ratings Stories Tried To Keep It Simple
TVBlog, Adam Buckman - Tuesday, April 19, 2022
For ordinary people, the only audience measurement they can understand is basical ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Television News Daily, Wayne Friedman - Sunday, April 17, 2022
This is the third time in four years that a spring profession ...
- Global Marketers Say Brand Awareness Is Most Important Metric
Research Intelligencer, - Friday, April 15, 2022
Marketers spent more than half of their budgets on digital media channel ...
- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- CBS' 'Masters,' With Tiger Woods, Returns To High Pre-Pandemic Viewing Levels
Television News Daily, Wayne Friedman - Wednesday, April 13, 2022
The final round of "The Masters" with Tiger Woods scored 10.2 milli ...
- Obit: Nielsen TV Ratings Stories, Dead At 72
TVBlog, Joe Mandese - Thursday, April 14, 2022
"I was thinking the other day that ratings stories don't mean ve ...
- MSNBC's 'Rachel Maddow' Show Trimmed Back To Weekly
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Starting in May, Rachel Maddow, host of the MSNBC prime-time show th ...
- Netflix Adds 'Double Thumbs Up' Feature To Hone Content Recommendations
Digital News Daily, Karlene Lukovitz - Tuesday, April 12, 2022
The new feature goes beyond the 'Thumbs Up' indicator to let use ...
- Reputation Builds Competitive Analysis Platform Using Unstructured Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 6, 2022
Every company has vast amounts of unstructured data from customer feedback fou ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
MediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- For Grammys And Oscars, Huge Audiences Are Past History
TVBlog, Adam Buckman - Wednesday, April 6, 2022
Don't expect viewership for the Grammys and Oscars to suddenly start shooti ...
- Sports Programming Helps Linear TV Reach Younger Audiences
Research Intelligencer, - Monday, April 4, 2022
Most live sports content in the U.S. remains available across traditional broadca ...
- NCAA Gets Really 'Mad,' Surges 24%
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
This year, four games have exceeded 10 million viewers, vs. none la ...
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B Sellout
MediaDailyNews, Nicholas Schiavone - Thursday, March 31, 2022
Technically, the most Nielsen can determine is whether a TV set ...
- Oscars Viewing Rises 56% To 15.4M, Streamers Make Major Ad Push
Television News Daily, Wayne Friedman - Monday, March 28, 2022
The Oscars rose to a Nielsen-measured 15.4 million total viewers vs. i ...
- Oscar Ratings Were Up, And So Were Onstage Assaults
TVBlog, Adam Buckman - Tuesday, March 29, 2022
Much of Sunday's Oscar show was an off-putting train wreck long befo ...
- How Low Can It Go? Fading Oscars To Try, Try Again This Sunday
TVBlog, Adam Buckman - Wednesday, March 23, 2022
Last year at this time with the pandemic still raging, the Osca ...
- Search Expert Develops Rating System To Help Advertisers Buy Trusted Media
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 17, 2022
Seekr Technologies' scoring and filtering system will help brands and people searchi ...