- Tremor Video Partners With Moat To Offer Real-Time Viewability Measurement
Real-Time Daily, Felicia Greiff - Thursday, December 17, 2015
Viewability is the name of the game for Moat, the SaaS marketi ...
- xAd 'Stops The Guesswork' In Mobile Ad Campaigns
Out to Launch, Amy Corr - Wednesday, December 16, 2015
It's a lose-lose situation when it comes to mobile ad targeting. ...
- Video Platform Dailymotion And AOL Platforms Expand Programmatic Deal
Real-Time Daily, Felicia Greiff - Tuesday, December 15, 2015
AOL Platforms and Dailymotion have announced a deal that gives advertisers dire ...
- iHeartMedia Brings Local Inventory To Mediaocean's Spectra Platform
Real-Time Daily, Felicia Greiff - Wednesday, December 16, 2015
Ad-tech company Mediaocean is partnering with iHeartMedia --- giving Mediaocean customers acce ...
- Publishers Must Take Offense in the Ad-Fraud War
Real-Time Daily, Tyler Paxton - Tuesday, December 15, 2015
With brands and agencies increasingly on the warpath against digital ad frau ...
- Xaxis Taps Matt Sweeney As North America CEO
Real-Time Daily, Felicia Greiff - Monday, December 14, 2015
Digital media buying network Xaxis names Matt Sweeney as its new CEO-Nor ...
- Glenfiddich Ad Tests DISH Media Sales' Rocket Fuel-Powered Programmatic Exchange
Real-Time Daily, Felicia Greiff - Monday, December 14, 2015
Whiskey brand Glenfiddich launched one of the inaugural campaigns on DISH Med ...
- Travel Brands' Passport To Programmatic Success
Real-Time Daily, Frank Guzzardo - Tuesday, December 15, 2015
Technology has changed how consumers plan and book travel — and technolo ...
- Mediaocean On Acquisitions And Media Convergence in 2016
RTBlog, Tobi Elkin - Monday, December 14, 2015
RTBlog checked in with ad-tech software firm Mediaocean for thoughts on 201 ...
- Human Traffic Overtakes Bots, But The Fight Isn't Over
Real-Time Daily, Felicia Greiff - Friday, December 11, 2015
Security firm Imperva released its fourth Bot Traffic Report, finding that huma ...
- Ted Cruz Campaign Hires Firm To Profile Voters
Real-Time Daily, Felicia Greiff - Monday, December 14, 2015
The presidential campaign of Texas senator Ted Cruz has mined data ...
- Brandfire's Adam Padilla: Real-Time Campaigns Need Social, Brand Teams In Lockstep
RTBlog, Tobi Elkin - Monday, December 14, 2015
Adam Padilla is co-founder of Brandfire, a boutique creative, design and bra ...
- Marketing In The Internet Of Many Moving Parts
Connected Thinking, Chuck Martin - Friday, December 11, 2015
The Internet of Things will be made up of many things th ...
- BlockIQ's BlockBypass Aims To Recapture Lost Ad Dollars
Real-Time Daily, Felicia Greiff - Friday, December 11, 2015
Ad-tech company BlockIQ has launched BlockBypass, a system that the company clai ...
- Collective Trims U.S. Employees, Changes Structure
Real-Time Daily, Felicia Greiff - Thursday, December 10, 2015
Ad-tech company Collective announced 50 U.S. layoffs, AdExchanger reported. The news com ...
- Nielsen's Most eXelate Future: Says It's An 'Operating System' For Marketing And Sales
Real-Time Daily, Joe Mandese - Friday, December 11, 2015
Nine months after its acquisition of digital data management platform eXelate, Niels ...
- DCN's Jason Kint: 'Remember, The Consumer Is No. 1'
Real-Time Daily, Felicia Greiff - Wednesday, December 9, 2015
Marketers will likely find no comfort in Digital Content Next's finding th ...
- Media Buyers Embrace Mobile Programmatic, And Some Cut Out Middlemen
Real-Time Daily, Felicia Greiff - Wednesday, December 9, 2015
Forrester Research revisited a 2014 study to check in on the sta ...
- Gigya Launches Cloud-Based Customer Identity Repository
Real-Time Daily, Felicia Greiff - Tuesday, December 8, 2015
Gigya, a customer identity platform, launched a new repository offering cloud-based profi ...
- Integral Ad Science's Certified Viewability Partner Program Lists Trusted Sellers
Real-Time Daily, Felicia Greiff - Wednesday, December 9, 2015
Integral Ad Science (IAS) has announced a new program showcasing media selle ...
- Majority Of APAC Ad Professionals Say Programmatic Skills Will Be Key In 2020
Real-Time Daily, Felicia Greiff - Monday, December 7, 2015
A report called "Reaching Full Potential," from AppNexus and Warc found th ...
- Brazil's Abril Group Partners with Google On Programmatic
Real-Time Daily, Felicia Greiff - Monday, December 7, 2015
Brazilian media company Abril Group has partnered with Google on new programmat ...
- StreamingBowl 2015: Pittsburgh, Green Bay Watch Most Digital Sports
Real-Time Daily, Felicia Greiff - Friday, December 4, 2015
Ooyala's newest study set out to find which cities watch the digit ...
- 90% Of APAC Ad Professionals Use Programmatic For Mobile
Real-Time Daily, Felicia Greiff - Friday, December 4, 2015
Research from AppNexus found that in APAC (Asia-Pacific) region, the majority ...
- Most Marketers Not Planning To Spend Programmatic Budget On Local TV, Strata Finds
Real-Time Daily, Felicia Greiff - Thursday, December 3, 2015
An eMarketer report showed research from Strata in which two-thirds of ...
- Podcasting Platform Spreaker Joins Triton Digital's a2x Audio Ad Exchange
Real-Time Daily, Felicia Greiff - Friday, December 4, 2015
Spreaker, a podcasting platform that lets users stream and create shows, announc ...
- Lag Time With Index Exchange
RTBlog, Joe Mandese - Friday, December 4, 2015
Normally, I don't like to use this blog to grouse about t ...
- Google Protects Advertisers, Cracks Down On Ad Fraud
MediaDailyNews, Laurie Sullivan - Wednesday, December 2, 2015
Domains that falsely represent advertising inventory remain a major problem across t ...
- DoubleVerify, Ubimo Team Up For In-App Viewability Solution
Real-Time Daily, Felicia Greiff - Wednesday, December 2, 2015
Ad-quality firm DoubleVerify is launching an in-app viewability solution with Israeli mobi ...
- The Media Trust Launches Real-Time Feed On Malware Threats
Real-Time Daily, Felicia Greiff - Thursday, December 3, 2015
The Media Trust has launched its Digital Threat Intelligence (DTI), a real-ti ...