• by Amy Corr  @MediaPostOTL, December 16, 2015

It's a lose-lose situation when it comes to mobile ad targeting. On one hand, you don't want ads to know every brand and product that enjoy your loyalty. But you also don't want to be fed ads for items you would never use in your lifetime. Mobile marketing company xAd helps brands target the right consumers at the right time. A 30-second spot running online shows the pitfalls of wrongly targeted ads.

"Stop the Guesswork" shows the results of a middle-aged man being targeted with a red bikini ad, a vegan yogi being offered a free delivery of T-bone steaks and a construction worker fed an ad for pink nail polish. xAd uses real-time location-based data to deliver the right ads to the people. Excuse me while I go shut off my phone. See it here, created by Resource/Ammirati New York.