- Back To Basics For Marketers
Research Brief, Jack Loechner - Thursday, January 15, 2009
The Marketing Executives Networking Group (MENG) and Anderson Analytics, in its seco ...
- Senior Marketers: Research, Innovation Key In '09
Marketing Daily, Karlene Lukovitz - Tuesday, January 13, 2009
Meanwhile, while alternative energy and green marketing are still hot, senior markete ...
- Media Metrics: Go Forth and Multiply
Media Magazine, Doug Brooks - Friday, January 2, 2009
There's no longer a question of going with old vs. new medi ...
- Less Frequent Internet Users Closing The Gap
Research Brief, Jack Loechner - Wednesday, January 14, 2009
According to a recent Gallop Poll, Americans' frequent use of the Intern ...
- 5 Things You Should Know About Kids And Video Gaming
Engage:Kids 6-11, Anne Marie Kelly - Tuesday, January 13, 2009
As the options for playing non-arcade video games have expanded from computer-bas ...
- Hitwise: Google Leader Of The Search Pack
Online Media Daily, - Tuesday, January 13, 2009
Google accounted for 72.07% of all U.S. searches conducted in the fo ...
- Gas Savings Go To Groceries
Research Brief, Jack Loechner - Tuesday, January 13, 2009
According to the results of nationwide research from retail analytics firm Precim ...
- Morris Steps Down At Arbitron, Research/Radio Neophyte Tapped To Replace Him
MediaDailyNews, Joe Mandese - Monday, January 12, 2009
In a surprise move, Arbitron this morning said long-time CEO Stephen Morr ...
- MLG Debunks Computer Game Potato Myth
Online Media Daily, Laurie Sullivan - Monday, January 12, 2009
Major League Gaming is releasing findings today debunking the myth that game ...
- Huh? Green Monday Amidst Black Friday and Cyber Monday
Research Brief, Jack Loechner - Monday, January 12, 2009
According to Compete's latest Retail blog, including details about "peaking" holiday shoppi ...
- Agency, TV Researchers Huddle With Set-Top Data Firms, TiVo Reveals 'Viva' App
MediaDailyNews, Joe Mandese - Friday, January 9, 2009
In a crammed Midtown Manhattan conference room, a small, but influential gro ...
- Pre-Shop Customer Reviews Important to Online Customers
Research Brief, Jack Loechner - Friday, January 9, 2009
Nielsen Online, studying the holiday mindset of the U.S. online shopper, fou ...
- Buyers Move Away From Small Cars Or Any Cars
Marketing Daily, Karl Greenberg - Wednesday, January 7, 2009
One recent study is showing that consumers are holding off buying ca ...
- Mainframe Move Crashes Nielsen Ratings System: Million Dollar Snafu Delays All Data
MediaDailyNews, Joe Mandese - Thursday, January 8, 2009
TV ratings giant Nielsen is getting 2009 off on an awkward foo ...
- Media Research Vet Craig Gugel Joins ARF
MediaDailyNews, - Thursday, January 8, 2009
Madison Avenue media research vet Craig Gugel has joined the Advertising Resear ...
- OPA: Premium Content Sites Worth Extra Bucks
Online Media Daily, Gavin O'Malley - Thursday, January 8, 2009
Advertisers have long sought to determine just how the placement of ...
- Downloading TV and Watching Video Online Biggest Gainers in 2008
Research Brief, Jack Loechner - Thursday, January 8, 2009
According to new data from Mediamark Research & Intelligence, (MRI), downloading ...
- U.S. Mobile Broadband Users To Surpass 140 Million By 2013
Online Media Daily, Mark Walsh - Tuesday, January 6, 2009
More than 140 million U.S. consumers will be paying for mobile broadba ...
- Holiday Online Spending Grew in Big Buck Households, And Beat Stores in Some Categories
Research Brief, Jack Loechner - Wednesday, January 7, 2009
Trends in online spending outperformed offline in several key product categories, sa ...
- Broadband Adds Subscribers As HDTV Owners Increase
Research Brief, Jack Loechner - Tuesday, January 6, 2009
According to the Leichtman Research Group, the twenty largest cable and telepho ...
- Sales Followed Consumer Perception Of Retailers
Marketing Daily, - Friday, January 2, 2009
Amazon, which already reported its best holiday sales ever, also ranked seco ...
- Display Ads Lift Searching
Research Brief, Jack Loechner - Monday, January 5, 2009
According to 12 months of proprietary Specific Media Ad Effectiveness data, ...
- Fact Or Fiction, Americans Blame Media For Economic Friction
MediaDailyNews, Joe Mandese - Friday, January 2, 2009
The vast majority of Americans believe the U.S. media industry's coverage ...
- Video At Work... On The Desk!
Research Brief, Jack Loechner - Friday, January 2, 2009
Nielsen Online says with a 96 percent broadband penetration among at-work W ...
- Kids Motivated By TV and Print To Visit Web
Research Brief, Jack Loechner - Thursday, January 1, 2009
According to MRI's 2008 American Kids Study, children ages 6-11 are increasing ...
- 5 Questions for Jim Meyer
OMMA Magazine, OMMA Magazine Writers - Friday, January 2, 2009
Here's a little something you can use to break that awkward elevat ...