Commentary

Downloading TV and Watching Video Online Biggest Gainers in 2008

According to new data from Mediamark Research & Intelligence, (MRI), downloading TV programs, watching online videos and making online phone calls posted the biggest year-to-year percent increase among adult Internet users. E-mail, news gathering, and paying bills online continue to be among the most widely used Internet activities by U.S. consumers ages 18+.

According to responses from MRI's just released Fall 2008 Survey of the American Consumer, 3.2% of adults said they had downloaded a TV program in the previous 30 days. That represents a year-to-year increase of 141.4%. The number of adults who reported they watched online video increased 35.4% during the same period, to a total of 23.3% of the adult population, while 4.0% of respondents reported they had made an online phone call, an increase of 32.0%.

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The Internet activities engaged in by the greatest number of adults were: 

  • Use of e-mail (74.2%)
  • Obtaining news (46%)
  • Paying bills online (39.6%)

 The fall 2008 data include four new Internet activities:

  • Sharing photos (done by one in four adults in the last 30 days) 
  • Sending electronic greeting cards (9% of adults)
  • Watching a live TV program online (5.3% of the U.S. adult population)
  • Uploading or adding video to a Web site (4.1% of adults) 

Internet Activities in Previous 30 Days(U.S. Adults with Access to the Internet)

 

% All Adults Fall 2008

% Change From Fall 2007

Used E-mail

74.2%

+5.2%

Obtained the Latest News/Current Events

46.0

+9.8

Paid Bills Online

39.6

+15.3

Made a Purchase for Personal Use

37.2

+7.8

Used Instant Messenger

29.7

+23.6

Obtained Financial Information

28.3

+9.6

Obtained Sports News/Information

28.1

+10.6

Shared Photos Through Internet Website

25.4

N/A

Looked for Recipes

24.8

+24.8

Played Games Online

24.6

+8.0

Watched Online Video

23.3

+35.4

Downloaded Music

21.6

+9.6

Made Personal or Business Travel Plans

20.5

+3.6

Obtained Medical Information

19.9

+4.3

Looked up Movie Listings or Show Times

19.7

+16.8

Visited a TV network's or TV show's website

18.7

+15.4

Looked for Employment

15.3

+23.6

Tracked Investments/Traded Stocks, Bonds or Mutual Funds

13.2

+14.7

Listened to Radio on the Internet

13.1

+10.4

Obtained Information about Real Estate

12.9

+5.4

Made a Purchase for Business Use

11.4

+3.4

Visited Online Blogs

11.0

+17.9

Obtained Information for a New Car Purchase

10.6

No change

Sent an Electronic Greeting Card

9.0

N/A

Looked at TV Listing Online

7.7

+5.9

Obtained Childcare or Parenting Information

5.3

+12.7

Watched A Live TV Program

5.3

N/A

Wrote an Online Blog

4.3

+16.3

Uploaded or Added Video to a Website

4.1

N/A

Made a Phone Call Online

4.0

+32.0

Downloaded a Podcast

3.8

+22.1

Downloaded a TV Program

3.2

+141.4

Source: MRI's Fall 2008 and Fall 2007 Survey of the American Consumer

Anne Marie Kelly, Senior Vice President of Marketing & Strategic Planning, concludes that "... virtually all activities... including mainstream ones such as using email... have shown growth in the last year... about one-half of the highlighted activities have enjoyed double-digit growth." 

For more information, please visit MRI here.

1 comment about "Downloading TV and Watching Video Online Biggest Gainers in 2008".
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  1. David Lewenz from Axxiem Web Solutions, January 8, 2009 at 8:39 a.m.

    What is clearly evident about consumer online behavior is the double digit trend to move away from print media to online media. While this trend has been clearly evident in recent newspaper reduction of staff, the spill over in magazines is also occurring. The revenue model for online print will shift to a subscription service on line as the WSJ has successfully accomplished. NY-Times with 1.4 billion of debt will fail with out a successfully online strategy, with 2 million daily viewers, 50% would pay $50 dollars a year to read the NY-Times online, allowing for increased profitability and retiring the company’s debt.

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