- New Research from Tremor Shows Video Has Big Role in Home Improvement Buys
Around the Net in Video, P.J. Bednarski - Monday, February 17, 2014
Tremor Video says more than half of all consumers it surveyed s ...
- Super Bowl Ads Get Varying Results In Reach
Marketing Daily, Karl Greenberg - Friday, February 14, 2014
Some, like Hyundai, had huge spikes on two occasions with their lead- ...
- Tablet And Phone Retail Purchasing Tops $60 Billion
Research Brief, Jack Loechner - Monday, February 17, 2014
According to a new study, by Javelin Strategy & Research, 2013 mark ...
- Creating New Traditions, Challenging Perceptions: Introducing Millennial Mom
Engage:Moms, Inna Kern - Friday, February 14, 2014
Quick! When you hear the word "Millennial," what words come to min ...
- Carnival Cruise Lines' Image On Upswing
Marketing Daily, Tanya Gazdik - Thursday, February 13, 2014
Carnival Cruise Lines has rebounded from its media woes of a ye ...
- Football Still America's Favorite, and Then Some
Research Brief, Jack Loechner - Friday, February 14, 2014
According to the results of a recent Harris Poll, 35% of adul ...
- 1-800-Flowers And Shutterfly Find Revenue In AdWords Mobile Cross-Channel Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2014
Voice search, Sitelinks and click-to-call features from Google and Bing make ...
- Man Vs. Machine Email Snooping
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 13, 2014
Some 85% of people are "somewhat" concerned with an algorithm capable ...
- Forecast Calls For Happier Shoppers, Bluer Skies
Marketing Daily, Sarah Mahoney - Wednesday, February 12, 2014
A new forecast for retailers is decidedly more upbeat, with BDO predicti ...
- Dependability Drops For The First Time In Years
Marketing Daily, Karl Greenberg - Wednesday, February 12, 2014
What happened? Vehicle dependability had been rising like the Hillary Step f ...
- In-Store Shopping Getting More Play, But With Conditions
Research Brief, Jack Loechner - Thursday, February 13, 2014
According to the results of the latest study of "Seamless Retailing" ...
- DARPA Builds Search Engine To Dig Deep Into Web
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2014
The U.S. Defense Advanced Research Projects Agency (DARPA) has launched a proje ...
- The Super Bowl Conundrum Of Tying TV Ads To The Web
SearchBlog, Laurie Sullivan - Thursday, February 13, 2014
Type in a URL or click on a link that takes y ...
- Virgin Atlantic Crew Checks In Passengers Wearing Google Glass
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 12, 2014
Search marketers will read a lot more of these types of stori ...
- Council for Research Study Calls for Measurement Improvement Across Platforms
Online Video Daily, Emily Vanides - Wednesday, February 12, 2014
The Council for Research Excellence (CRE) recently fielded its latest survey ...
- Sports Leads TV Everywhere Streams
Research Brief, Jack Loechner - Wednesday, February 12, 2014
According to Adobe's Digital Video Index for Q4 2013, sports viewing increas ...
- Google's Advanced Research and Projects Division
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 11, 2014
Google's sale of Motorola Mobility to Lenovo didn't include the mobile resear ...
- For Luxury Brands, Instagram Blows Pinterest Away
Marketing Daily, Sarah Mahoney - Monday, February 10, 2014
Thailand's Siam Paragon mall is the most Instagrammed place in the worl ...
- Celebrity Endorsers Not Worth The Money
Marketing Daily, Aaron Baar - Monday, February 10, 2014
In general, ads that employ celebrities with a strong connection to t ...
- Wealthy People Are Optimistic, Plan To Travel
Marketing Daily, Karl Greenberg - Monday, February 10, 2014
The very wealthy, the merely affluent, and people who are millionaires ...
- 10 Years And Growing; Facebook Pros and Cons
Research Brief, Jack Loechner - Tuesday, February 11, 2014
According to a Pew Research Center survey, Facebook turning 10 has reach ...
- High-End Beauty Sales Up; Mass Products Struggling
Marketing Daily, Sarah Mahoney - Friday, February 7, 2014
Anyone looking for more evidence of the gap between the haves a ...
- Football By The Numbers
Research Brief, Jack Loechner - Monday, February 10, 2014
A new report from BrandAds notes that most of the information publish ...
- Store Sales Forecast To Rise 4.1% This Year
Marketing Daily, Sarah Mahoney - Thursday, February 6, 2014
"We are optimistic that 2014 will be better," NRF CEO Matthew Sh ...
- Customer Service, Innovation Drive Brand Perception
Marketing Daily, Karl Greenberg - Thursday, February 6, 2014
All things being equal, telematics is a way for automakers to customiz ...
- Serving Mobile Shoppers: Getting Past the Why
MobileShopTalk, Chuck Martin - Friday, February 7, 2014
With the new year well underway, more retail research studies are comi ...
- Five Keys To Retail Innovation
Research Brief, Jack Loechner - Friday, February 7, 2014
A new study by Nielsen, Continuous Innovation, the Key to Retail Succes ...
- Pre-Olympics Survey Finds Sponsor Awareness Spotty
Marketing Daily, Karlene Lukovitz - Wednesday, February 5, 2014
They were given the option of saying they didn't know. Fully 4 ...
- Brands Lag Expectations In Travel, Financial Services
Marketing Daily, Tanya Gazdik - Wednesday, February 5, 2014
In travel, expectations have grown 15%; brands have only grown 6%. ...
- More Americans Spurn Cupid
Marketing Daily, Sarah Mahoney - Wednesday, February 5, 2014
Retailers are looking for any V-day leverage they can find. Rite Ai ...