- A (Relatively) COVID-Free Super Bowl
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The biggest surprise among the 68 TV Super Bowl LV commercials w ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Performance Marketing Insider, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadne ...
- People Using TV Data Declined In Q4 After High Pandemic Viewing
Television News Daily, Wayne Friedman - Thursday, February 4, 2021
"Linear TV ratings continue the shift to older and older viewers, wi ...
- How Streaming's 'Platform Bouncers' Became The New Coupon Clippers
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
One of the unintended consequences of the explosion of subscription video streami ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essen ...
- Consumer Attention Spans Plummet, Now Lower Than...
Mobile Insider, Joe Mandese - Thursday, February 4, 2021
More than half of mobile users will leave a website that tak ...
- Whole Foods Announces Valentine Weekend Virtual Cook-Alongs, With Proceeds To COVID-19 Relief
Performance Marketing Insider, Laurie Sullivan - Thursday, February 4, 2021
This week, Whole Foods Market announced a series of virtual live cook-alo ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020
Research Intelligencer, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- Kantar Raises Ad Measurement Standards With Google Data Integration
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Kantar late Wednesday announced an integration with Google Ads Data Hub. T ...
- Facebook Inc. Now Controls Nearly 30% Of Online Ad Spend
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
Facebook, Instagram and affiliated third-party sites affiliated sites and mobile apps ta ...
- Report Finds No Anti-Right Bias On Social; Recommends Creating Digital Regulatory Agency
Digital News Daily, Karlene Lukovitz - Monday, February 1, 2021
NYU report also recommends amending, rather than repealing, Section 230. ...
- Minority Miss: Hispanics And Asians Less Likely To Be Contacted By Political Campaigns
Email Insider, Ray Schultz - Monday, February 1, 2021
Emails were sent more to Whites than to Blacks, Hispanics and Asian ...
- Will vMVPDs Rule After All? 43% Of Pay-TV Households Say They'll Likely Switch Within 12 Months
Advanced TV Insider, Karlene Lukovitz - Friday, January 29, 2021
The once-in-decline vMVPD sector could become the dominant successor to traditional pay- ...
- Apple's Privacy Report Follows Record-Breaking Earnings
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 28, 2021
Google and Facebook this week both warned that Apple's privacy changes ...
- Certified Diverse Ad Industry Suppliers More Than Doubles
Research Intelligencer, Joe Mandese - Thursday, January 28, 2021
The number of advertising and marketing services providers certified as being diver ...
- Most Viewers - Even On Pay TV - Don't Mind Watching Ads
Digital News Daily, Karlene Lukovitz - Wednesday, January 27, 2021
Most North American viewers say they'd rather use free, ad-supported streaming th ...
- Hyundai, Ford, Mercedes-Benz, BMW, Kia Earn High Loyalty Marks
Marketing Daily, Tanya Gazdik - Tuesday, January 26, 2021
"Whether a new or used model, loyalty matters," says Robert Passikoff, Bra ...
- Despite In-Housing Trend, Clients Continue To Value Agency Relationships
Mediapsssst, Richard Whitman - Tuesday, January 26, 2021
A new Forrester report -- commissioned by the 4As and Google ...
- U.S. Adults Added Hour Of Digital Media Consumption In 2020, Video Up 27 Minutes
Video Insider, Karlene Lukovitz - Tuesday, January 26, 2021
Average video time now exceeds two minutes, and total digital media ti ...
- Global CTV Ad Impressions Up 76% In 2020's Second Half
Advanced TV Insider, Karlene Lukovitz - Friday, January 22, 2021
Total video advertising impressions rose 42%, reports Innovid. ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth a ...
- AI Sways Judgment On Breaking News, Misinformation, Study Suggests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Should social media and search engines lean on AI to determine wheth ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Performance Marketing Insider, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- NFL Post Season: Lower Viewership Per Game, Higher Ad Revenues
Television News Daily, Wayne Friedman - Wednesday, January 20, 2021
The second round of the four divisional games was down 7% ...
- Ford F-Series, Honda Accord Most Popular Vehicles
Marketing Daily, Tanya Gazdik - Tuesday, January 19, 2021
The Ford F-Series is the most popular vehicle among car owners ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts th ...
- Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use
MediaDailyNews, Joe Mandese - Tuesday, January 19, 2021
The good news is that consumer time spent with media surged duri ...
- HBO Max, Amazon Surge In Q4 Streaming Subscriptions
Television News Daily, Wayne Friedman - Monday, January 18, 2021
"Wonder Woman 1984" helped push HBO Max to a 19.2% share ...
- Competition, Price Hike, 'Cuties' Blowback Impact Netflix's U.S. New-Subs Share
Video Insider, Karlene Lukovitz - Tuesday, January 19, 2021
The largest and most established streamers' share of new U.S. SVOD subscriptio ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge ...