- Words Count: The Art Of B2B Email Negotiation
Email Insider, Ray Schultz - Monday, January 18, 2021
Buyer attention is a key metric in predicting whether communications will le ...
- Cognito Taps Weiner As Chief Insights Officer
MediaDailyNews, Joe Mandese - Friday, January 15, 2021
Mark Weiner has joined financial and technology marketing agency Gognito as Chi ...
- Madison Avenue, Brand Thyself
RTBlog, Joe Mandese - Monday, January 18, 2021
As far as industrial roadways go, Madison Avenue has lost its lust ...
- NBCU's Peacock Estimated To Hit 52 Million Subs, $2B Revenues By 2024
Television News Daily, Wayne Friedman - Friday, January 15, 2021
In 2021, Peacock is estimated to hit $604 million in revenue ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarc ...
- Amazon Surpasses Facebook In Website Tracker Tags
Performance Marketing Insider, Laurie Sullivan - Friday, January 15, 2021
In 2020, companies increased the number of website pages they track consume ...
- Buyer Survey: Global Digital Spend To Rise 18% In 2021; Amazon To Hit 11% Of U.S. Digital By 2022
Digital News Daily, Karlene Lukovitz - Wednesday, January 13, 2021
Amazon is poised to benefit from conversion performance, insulation from Apple's comi ...
- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old Partner
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2021
The cinema ad industry is getting a jumpstart on 2021, announcing ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- CES Researchers Tout 'Connected Health,' Other Technology Solutions Spurred By Pandemic
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
In a CES opening day briefing, the Consumer Technology Association's top researche ...
- Pandemic Accelerated Consumer Media Tech In 2020, Makes For Tough Comps In Next Few Years
MediaDailyNews, Joe Mandese - Sunday, January 10, 2021
On the eve of this week's CES conference, NPD Group released estimat ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies
Email Insider, Ray Schultz - Friday, January 8, 2021
Almost half are burdened with tech stacks that under-deliver on goals, RollWor ...
- Comscore Recapitalizes: Removes All Debt, Secures Extended Data Rights From Key Suppliers
MediaDailyNews, Joe Mandese - Thursday, January 7, 2021
Financially beleaguered media researcher Comscore this evening announced it has finalized ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Survey Research: Old Tech Or Old Standby?
Media Insider, Ted McConnell - Thursday, January 7, 2021
Honestly conceived and professionally executed research is vastly more right than wron ...
- TV Set Maker LG Electronics Buys Controlling Stake In TV Data Company Alphonso
Television News Daily, Wayne Friedman - Wednesday, January 6, 2021
LG Electronics has bought a more than 50% controlling stake in ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it wi ...
- Digital Projected To Reach Nearly 40% Of Media Industry Content Spending
Research Intelligencer, Joe Mandese - Wednesday, January 6, 2021
Nearly 4 of every 10 media industry dollars spent on entertainment conte ...
- FuboTV Projects Stronger Q4 Revenues, Subscribers, Supply-And-Demand Share Concerns Remain
Television News Daily, Wayne Friedman - Tuesday, January 5, 2021
FuboTV expects a 77%- 84% increase in Q4 revenue to $94-$98 milli ...
- Programmatic CTV Ad Spending Projected To Expand More Than 50% This Year
Research Intelligencer, Joe Mandese - Tuesday, January 5, 2021
While it's no surprise that 2020 was a banner year for t ...
- FuboTV: Winner Or Loser? Strong Q4 Projections May Not Get Analysts On The Same Page
Video Insider, Karlene Lukovitz - Tuesday, January 5, 2021
Starkly divergent analyst outlooks for FuboTV have driven the stock up ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes ...
- Global OTT Subs To Grow 65%, To 1.9B, By End Of 2025
Digital News Daily, Karlene Lukovitz - Monday, January 4, 2021
Growth will be driven primarily by traditional broadcasters' turning to streaming servic ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFL
Television News Daily, Wayne Friedman - Tuesday, December 29, 2020
Saturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amaz ...
- 40% of Broadband Households Have Trialed OTT During COVID, Most Have Subscribed
Video Insider, Karlene Lukovitz - Tuesday, December 29, 2020
The overall OTT churn rate has declined a bit, but hovers ...
- How Media Buying Changed And What Performed Best In 2020
Performance Marketing Insider, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers th ...
- CTV Will Rise To $8.11B In 2020, Soar To $11.36B In 2021: eMarketer
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
Total CTV advertising will soar 27% to $8.11 billion in 2020, accordi ...
- TV Sets Grow In Size -- And In Sales
Television News Daily, Wayne Friedman - Wednesday, December 23, 2020
TV sales are up 19% so far for 2020 vs. the sa ...
- TV Ad Impressions 2020: Streamers Up 93%, Insurance Dominates Most-Seen Brands
Digital News Daily, Karlene Lukovitz - Tuesday, December 22, 2020
Streamers showed the largest TV impressions growth of all categories this yea ...