- Brands, Agencies Lay Out Addressable TV Priorities, Challenges
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
Half of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- CMOs Face Growing Pressure To Learn How To Execute Multichannel Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Some 86% of senior marketers worldwide believe lack of leadership and capabiliti ...
- Gen Z Hit Hardest By Digital Fraud One Year After COVID-19, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 24, 2021
Fraudsters were more likely to go after Gen Z, at 44%, a ...
- Fox Remains Dominant Right-Wing Political News Source, But Newsmax, OAN Gaining
Marketing Politics Weekly, Joe Mandese - Tuesday, March 23, 2021
While Fox News Channel remains the dominant source for political news amo ...
- U.S. Ad Economy Contracts 7.3% In February
MediaDailyNews, Joe Mandese - Monday, March 22, 2021
The U.S. ad economy contracted for the second consecutive month in Februar ...
- Out Of Love With Cooking, America Re-Embraces Restaurants
QSR Insider, Sarah Mahoney - Tuesday, March 23, 2021
Remember all that bread-baking last spring? Americans are over it and reconsideri ...
- Advertisers More Pessimistic About 2021 Ad Budgets Than Agencies, Suppliers
Research Intelligencer, Joe Mandese - Tuesday, March 23, 2021
Advertisers are generally more negative about their ad budgets than their agen ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends t ...
- Disney's ESPN, ABC Are Big Winners In NFL Deal
Television News Daily, Wayne Friedman - Monday, March 22, 2021
Disney gained in the number of actual games, including two Super Bowl ...
- Local Media Growth Expected, But Not Enough To Counter 2020 Declines
Data & Programmatic Insider, Laurie Sullivan - Monday, March 22, 2021
This year's increases won't be enough to wipe out 2020's losses. T ...
- Digital's Big 3 Now Capture Majority Of U.S. Ad Spending
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The pandemic drove advertisers to invest even more in the "Triopoly," confir ...
- New Report Offers ANA's Second 'Purpose-Driven' Playbook For Brands
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
The Association of National Advertisers' Center for Brand Purpose this morning releas ...
- Zenith: After Falling Nearly 9% In 2020, Telecom Ad Spending Poised To Expand Through 2023
Research Intelligencer, Joe Mandese - Monday, March 22, 2021
Fueled by demand for new smartphones, as well as the rollout ...
- How Amazon's NFL Deal Could Redefine 'Prime' Time
RTBlog, Joe Mandese - Monday, March 22, 2021
"It's Amazon's world, and other rights holders are living in it," Grou ...
- Robinhood Names CPO, Former Google Tech Assistant To Sundar Pichai
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
Robinhood, known for its stock trading app that made a splash duri ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations ta ...
- Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
The NewtonX Graph uses APIs to interface with private databases from partne ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes a ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exis ...
- Netflix, ESPN Racked Up Most New TikTok Followers In 2020
Digital News Daily, Karlene Lukovitz - Tuesday, March 16, 2021
The 900 TikTok accounts tracked for 12 months by Conviva amassed ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- GM, Ford Tops In Loyalty
Drive Time, Tanya Gazdik - Monday, March 15, 2021
GM's impressive 69% retention of its customers is attributed to its popul ...
- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose ...
- Cost Still Perceived As Key Impediment For CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 12, 2021
While some marketers say greater engagement as a result of less ...
- Toyota, Mercedes-Benz Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Wednesday, March 10, 2021
Mercedes-Benz is also the top brand for those earning over $150,000, whi ...
- Roku/Nielsen: CTV Battleground Moves To Linear TV
Media Insider, Dave Morgan - Thursday, March 11, 2021
Is Roku now poised to be the Comcast, Charter and DirecTV ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To Board
MediaDailyNews, Joe Mandese - Thursday, March 11, 2021
Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attenti ...
- OMD Top-Ranked Global Network In Latest RECMA Diagnostics Report
MAD, Steve McClellan - Tuesday, March 9, 2021
Carat, which was tied with UM in the number-two spot, had be ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...