- Keeping Up With The News
MediaDailyNews, Maureen Dawson - Tuesday, December 22, 2020
Before the election ended, news consumption was at a peak. Pew Resear ...
- People Don't Change, Demographics Don't Work: Q& A With Valuegraphics Database
MediaDailyNews, Charlene Weisler - Tuesday, December 22, 2020
"Core human values, which are formed during our late childhood/early adolescence, ...
- The DNA Payday: How Marketers Might Use And Abuse Genetic Data
Email Insider, Ray Schultz - Tuesday, December 22, 2020
DNA information could fuel real-time email and web campaigns, judging by ...
- Study Finds Short-Form Ads Growing In Effectiveness
Mediapsssst, Richard Whitman - Monday, December 21, 2020
The study, from Magna, IPG Media Lab and Snap, attributes the improveme ...
- Holiday Get-Togethers Not Off The Table, Despite COVID-19
Marketing Daily - Top of the News, Tanya Gazdik - Monday, December 21, 2020
Christmas/Hanukkah/Kwanzaa drawing more interest for in-person activities (51%) than New Year's E ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks Soar
Television News Daily, Wayne Friedman - Friday, December 18, 2020
The top four networks collectively are down 17% in Nielsen-measured average prime-ti ...
- Global SVOD Subs Rose By A Record 218M YoY In Q3
Digital News Daily, Karlene Lukovitz - Thursday, December 17, 2020
The growth beat the previous record of 211.7 million in Q4 201 ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% s ...
- Nielsen Adds National, Local Ad Spend By Advertiser To Top-Ten Lists
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Nielsen is adding ad spend by advertiser across national/local TV and Spanish-langua ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ...
- Volvo Finds Perceptions Of Safety Changing, Germs Surpass Braking
Marketing Daily, Tanya Gazdik - Wednesday, December 16, 2020
Car buyers desire items like an air conditioner with built-in germ filteri ...
- Even Post-Covid, GroupM Projects Ecommerce Will Still Be Tiny Share Of Retail
MediaDailyNews, Joe Mandese - Wednesday, December 16, 2020
In the U.S., ecommerce is projected to account for only 16.2% ...
- Amazon Surpasses Facebook In Website Tracker Tags
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 16, 2020
Research from Ghostery, a free privacy and security-related browser extension, found th ...
- Why Social Media Thrived In 2020
Social Media Insider, Steve McClellan - Wednesday, December 16, 2020
Social media advertising formats generated 17% more ad sales in 2020 ...
- Consumers Now Use Seven SVOD + Free Services, Churn Rates Down
Digital News Daily, Karlene Lukovitz - Monday, December 14, 2020
The average number of services used rose by two between April a ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or Flexible
Research Intelligencer, Joe Mandese - Tuesday, December 15, 2020
Only 10% of advertisers and agency media planning and buying executives survey ...
- Search, Business Intelligence And AI: The 2021 Marketing Trifecta
Search & Performance Marketing Daily, Jim Yu - Tuesday, December 15, 2020
Companies that make decisions based on data are 58% more likely ...
- Lincoln, Mini Dominate In Satisfaction
Drive Time, Tanya Gazdik - Monday, December 14, 2020
"The pandemic provided dealers with a wide-open path to allow different approach ...
- What The Marketing Word of the Year Should Be, For Those Who Care
RTBlog, Joe Mandese - Monday, December 14, 2020
Coming out of what may well be the greatest year of self-reflecti ...
- Newsmax TV Sees Growth, But Metrics Well Behind Big Cable News Networks
Television News Daily, Wayne Friedman - Friday, December 11, 2020
Despite recent improvements in advertising and viewing results, Newsmax TV is sti ...
- Nielsen 'One' Service Will Come With Higher Price Tag, Paid Mostly By Existing Clients
MediaDailyNews, Joe Mandese - Friday, December 11, 2020
The ambitious "single currency" audience measurement plan unveiled by Nielsen this we ...
- Fall TV Sports Return Sees Light, Medium Viewers Decline, Heavy Viewers Still Strong: Nielsen
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Overall sports viewing sank 8% to 245.6 million minutes in September-October, whi ...
- YouTube Videos Dominate Top Google Search Results With Unexpected Differences
Performance Marketing Insider, Laurie Sullivan - Thursday, December 10, 2020
A study of YouTube video rankings in Google reveals how often YouTu ...
- Senate Democrats Push Google To Improve Ad Policies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Senators Amy Klobuchar and Mark Warner stepped in to lead 11 senato ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
Nielsen, which is poised to split off its consumer research division ne ...
- Top TV Networks See Improved Ad Occurrences Year-Over-Year
Television News Daily, Wayne Friedman - Monday, December 7, 2020
The number of ad commercial messages is flat for the week ...
- Trump Brand Gains Value For TV, Entertainment Businesses, Declines For Other Marketers
Television News Daily, Wayne Friedman - Monday, December 7, 2020
President Donald Trump's brand has declined in added advertising value among so ...
- Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace
Television News Daily, Wayne Friedman - Tuesday, December 8, 2020
The deal will offer transparency for marketers to buy Crackle inventory, contextual ...
- Automakers May Find Silver Lining In Pandemic
Drive Time, Tanya Gazdik - Monday, December 7, 2020
An openness to buying online has not wavered since June, despite dealershi ...